New Mega Trends Macro to Micro Opportunities on Future Business, Cultures and Personal Lives

Sarwant Singh

Mega Trend 1:Urbanisation - “City as a Customer”

Mega CitiesMega RegionsMega SlumsMega Corridor

Cities, and Not Countries,Will Drive Wealth Creation In the FutureCities like Seoul account for 50% of the country’s GDP; Budapest (Hungary) and Brussels (Belgium) each for roughly 45%.What are the Micro Implications?High Economic PowerHub and Spoke Business ModelTransit oriented developmentNew Mobility SolutionsCity as a Customer

Siemens Focuses on “City as the Customer”

Rail Systems

Mobility & Logistics

Low & Medium Voltage

Smart Grid

Building Technologies

OSRAM

Integrated Competencies into One DivisionPre- October 2011Independent Silos

Infrastructure & Cities

Post-October 2011“City as the Customer”

Mega Trend 2: Smart is the New Green

Convergence of Technology Will Lead to Convergence of Competition

Telecom Players

IT Players

Energy/InfrastructurePlayers

Automation/Building Control PlayersNote: This is an illustration and does not show all market players 

VerizonO2Deutsche Telekom

Cisco IBMSchneider Electric

Alcatel-Lucent SenergyEatonSiemensGeneral ElectricABBEmerson

HoneywellRockwell AutomationJohnson Controls

SAPHP ST ElectronicsOracle GoogleMicrosoft

Mega Trend 3:Social Trends

Generational Political Shift

Mega Trend 4:Economic Trends

The Next Game Changers in 2025

$2,827 Billion

$5,437 Billion

$1,098 Billion

$811 Billion

$1,167 Billion $2,441

Billion

$653 Billion $6,235

Billion

$38,526 Billion

$6,189 Billion

$772 Billion $323

Billion

$483 Billion

MexicoBrazil

Argentina

Egypt

South Africa

Turkey

Poland

India

China

Russia

Indonesia

Thailand

Vietnam

PhilippinesBRIC Nations

Next Game Changers

Note : The figure denotes GDP at market prices. Forecasts to 2025 have been extrapolated based on Nominal GDP growth rate projections . Source: International Monetary Fund. Oxford Economics, Frost & Sullivan, 2012

$4,816 Billion

Mega Trend 5:Connectivity & Convergence

10 Connected Devices for Every Household by 2020

5 billion internet users by 2020

5 connected devices for every user by 2020

500 devices with unique digital IDs (Internet of things) per square kilometre by 2020

80 Billion Connected Devices By 2020

Technology ConvergenceIndustry ConvergenceProduct Convergence

Connectivity will Lead to Convergence of Products, Technologies and IndustriesUAV Unmanned Aerial VehicleV2V Vehicle to vehicle

Vehicle to Infrastructure

Vehicle to HomeV2H

V2I

Mega Trend 6:Innovating to Zero

Snapshot of a “Zero Concept” World in 2020

Zero Emissions from Cars

Zero Accidents

Zero Breaches of

Security

Zero Crime Rates

Zero Waste/ Emissions

Complete Recyclability from

Households (Cradle to Cradle Concept)

Zero Defects and Zero

Faults

Carbon Neutral Factories and Retail Stores

Carbon Neutral Cities

Zero Corporate

Debts

Zero Emails

Mega Trend 7:New Business Models: Value for Many

New Business Models

Personalization and Customization

Personalization & CustomizationNike

Quirky .comCo-Creation

One-off ExperiencePay as you FlyUnmanned Aerial Vehicles(Thales)(red letter Days)

Will Replace“Value for Many”

“Value for Money”

Free Premium

Freemium

+

=

Mega Trend 8: Health, Wellness and Wellbeing

MoodStress levelsMental healthSense of optimismAttitudeSecuritySafety

Personal valuesPersonal fulfilment

Self image / self actualisation

Sight / visionTouch & feelSmell / breathingSoundTemperatureWellness

The 3 Cornerstones - The Body, Mind and Soul - Contribute To Humans Definition of Health, Wellness and Well Being

Future of Health, Wellness and Wellbeing

Mega Trend 9: High Speed Rail

In Future, HS Rail will not only Connect Cities and Countries but will also Connect Continents• China : 25,000 kms by 2025 (7,431 kms in 2010)• 2020 Trans Siberian Link: New Route 66• Biggest Project: $68 billion California HSR• UK project: £33 billion (by 2026)What are the Opportunities?•Copper-silver and copper-magnesium wires•Steel Companies•Construction tooling, spare parts•Condition monitoring, security, surveillance, •Data handling, Passenger information systems•High Speed Logistics•Mergers and Acquisitions

Macro Micro

From Macro to Micro: Taking Mega Trends from Information to Strategy ImplementationMega TrendSelected trends that impact your business and markets

Sub TrendA sub-layer of trends that has a wide ranging impact Impact to Your IndustryVisualising the roadmap of these critical forces through scenario-building and macro economic forecasts

Impact on Future Product/ Technology

Analysis of Opportunities and Unmet Needs

To

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