B I R M I N G H A M H I P P O D R O M E T H U R S D AY 2 0 S E P T E M B E R 2 012

Frontline 2012 provides those working in

front-of-house excellent

opportunities to network, learn

from each other as well as to

hear about and discuss the

latest developments in front-of-

house operations.

For full details of the conference and to book a place

please visit www.tmauk.org/events or call

020 7557 6746 or email events@solttma.co.uk

CONFERENCE DETAILS:

Date: Thursday 20 September 2012

Location: Birmingham Hippodrome

Time: 10.30am – 4.30pm

Price:

Over 20% reduction in member rates

£100+VAT, Members (TMA, SOLT, ABO & ITC members)£80+VAT, Additional members£150+VAT, Non-members

Suitable for:Suitable for:

Senior front-of-house staff including house managers,

general managers, theatre managers and duty managers

Anyone working in a front-of-house or customer facing

role including sales, bar and catering staff.

Keynotes, speakers and panel discussions

Leonora Thomson, Director, Audiences & Development, Barbican

Centre, will chair the event along with a fantastic line up of

speakers, keynotes and panel discussions that will include:

Developing an integrated pricing strategy

– Tim Baker, Director, Baker Richards Consultancy

Maximising revenue requires an integrated earned income strategy,

linking pricing of tickets with ‘secondary’ items such as friends /

membership, restaurant bookings and key items of merchandise,

all the while keeping an eye on the bottom line.

Best practice customer service to

patrons who make involuntary noises

– Lucinda Harvey, Head of Employment Relations and Kirsty Hoyle, Access Manager, TMA (other guests TBC)

This session will bring together experts

in the fi eld and those with experience

on the matter to discuss the issues

surrounding involuntary noise.

Practical ways to save money through green management

– Claire Buckley, Julie’s Bicycle

Claire will talk you through the environmental impacts of cultural

venues, the type of actions which can be taken, the benefi ts which

can be achieved by taking action, good practice examples and will

provide delegates with a chance to exchange experience and ideas.

Family Friendly Campaign

– what does it mean for front-of-house staff? – Alastair Tallon, Campaign Manager, ABO

SOLT, TMA, ABO, Dance UK, ITC and VAGA created a partnership

with funding from Arts Council England to create a national

campaign to promote more and better quality Family Friendly

events by increasing the levels of arts engagement of families and

young people. With over one million pounds in the pot, there’s a lot

to play for here. Alastair will speak about the campaign and how

it’s relevant to everyone working in front-of-house.

Afternoon workshops

Delegates have the choice of attending two of the following three

workshops:

Employing unpaid workers

- Lucy McLynn, Partner - Employment Department, Bates Wells & Braithwaite LLP

This workshop will give you an insight into the legalities

surrounding the engagement of volunteers, interns and other

unpaid staff.

Fire safety – Paul Turnbull, Turnbull Fire Consultancy LtdPaul will explore the impact of the Regulatory

Reform (Fire Safety) Order 2005 and the Fire Safety

(Scotland) Regulations 2005 on the management of

theatres with a particular emphasis on front-of-house

management.

Aspects such as the responsible person concept,

management of fi re safety, people movement, safety

provisions, training and actions in the event of fi re will

also be touched on (time permitting).

Maximise opportunities for your venue spaces

– Jacqui Kavanagh, MD, Venuefi nder.com, Trinity Event Solutions

With ever tightening budgets, venues need to be savvy about

identifying new revenue streams. A potential quick win here is to

make the most of the spaces available by getting your venue to work

not just during show time, but all the hours in between.

Jacqui will take you through the key areas to think about when setting

up a multi-functional venue. This workshop will allow you to fi nd out

what venue fi nders look for and will examine how your facilities can

be augmented to cater for the conferencing and venue hire.

Pre-conference networking

A free drinks reception will take place at Town Hall, Birmingham,

on Wednesday evening from 6.30pm.

Theatrical Management Association Ltd is a company registered in England and Wales, whose registered

offi ce is at 32 Rose Street, London, WC2E 9ET, Company No. 323204, VAT Registration No. 242 2801 94.

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