Front Range Action Sports
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Transcript of Front Range Action Sports
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FRONT RANGE ACTION SPORTS
A New Line of Action in the Rockies and Beyond
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CELTIC MUSIC PERFORMANCEo All the Irish Music You Want!
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CELTIC MUSIC
o Distinctive Style of Ireland and Scotlando Applies to
Easy-Listening “Mood” Music
o Marketed as Relaxing Evocative
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REACHING NEW HEIGHTS WITH OUR 2016 GOALS
Increasing our market position in theWestern United States in the Winter Sports arena
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EXPANDING OUR PLACE IN THE ACTION
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WINTER SPORTS IN THE WESTERN U.S.
SKIING SNOWBOARDING
A popular sport with staying power
Average age of participant: 35 years
Healthier lifestyles contribute to longevity in the sport
Fastest growing winter sport
Average age of participant: 23 years
82% of participants are males in the 13 to 24 year age group
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OUR MOST POPULAR WINTER PRODUCTS
Snowboards Boots Goggles Bindings Skis Jackets
Snow
board
s
Goggle
sSk
is0
500
1000
1500
2000
2500
FallWinterSpring
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CALIFORNIA AND WASHINGTON RESIDENTS INCREASINGLY SPEND THEIR WINTER
VACATION TIME AT LOCAL RESORT AREAS SUCH AS LAKE TAHOE AND CRYSTAL
MOUNTAIN.
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Front Range Action Sports