North West evening mail layout analysis

Above the fold

Below the fold

The title of the newspaper on both examples is placed in the same place. This will be the default layout, or place for this feature on the front of the newspaper.

The date and the price of the newspaper are in the same place on both examples, again this will be the default layout or place for both features

Side stories or insight as to what is in the newspaper is placed alongside the main news story in a column on these particular examples of the print.

The headliner of both news papers is centre of the front page. Both examples include a picture related to the main news story, the back up a small text box giving a brief description of what the story is about. This text will most likely contain a hook to grab the readers attention and draw them in to read more. As well as this, both of the stories headlines include a hint that the story is ‘bad news’. One contains the word ‘cancer’ and the other contains the words ‘fury and prison’. This is own purposely done as according to Galtung and Ruge, bad news is more eye-catching and exciting than ‘good news’.

Both examples I have used, have an advertisement for a local company or local deal that a reader can participate in.

The North West Evening Mail has it’s own website so it makes it visible on the front page

This exercise has given me a very good idea of what a stereotypical local newspaper layout consists of and looks like. I will take in to account all of this when designing my layout.