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    Mid – ¾ – Midterm Examination Due Apr.1 Critical Theory & Media Literacy IGED-391 & 392 (02)Name :The Mid-¾-Midterm Exam consists of definition, short-answer, multiple-choice and essay questions covering the course content from themid term to the ¾ term from the assigned readings, video screenings, in-class discussions and assignments. It also tests for Skepticism andSuspension of Disbelief and appeals to authority. You may use your notes, books, Internet-references and Wikipedia during the exam.You must cite all non-original work. The exam is due at the end of the class period on April 1 st, 2016.

    Definitions:Define the following terms in 2-5 sentences and give one example from the course content (lectures, videos, readings, etc) 5 pts

    1) Critical Theory

    2) Media Literacy

    3) Skepticism

    Multiple Choice:Please mark your answer in the provided blank with an uppercase A, B, C or D. (1 Point Each)

    Two forms of Critical Theory that are relevant to Media Literacy and Digital Communication are:A. Transformative Hermeneutics and Quantum GravityB. Formalism and StructuralismC. Film Critique and Studies StudiesD. The Sokal Affair and the BBC Spaghetti Harvest 4)

    Which of the following is not one of Henry Jenkins’ categories for Digital Med ia LiteracyA. Play, Performance, Simulation, VisualizationB. Transmedia Navigation, Networking, NegotiationC. Collective Intelligence, Distributed CognitionD. Judgment, Appropriation, Uni-tasking 5)

    Suspension of Disbelief is:A. a type of bridge which uses cables to span across a large body of waterB. created in a bubbling vat of thick green liquidC. depends heavily on the context of the eventD. could be tested by odd or inconsistent events 6)

    When corporate media slant news stories or outright suppress th ose which are not in the interest of the company’s financialinterest, this can affect:

    E. what is on TV on Thursday nights at 9:30F. why your particular internet connection is so slowG. acceptance of an otherwise strange or unpredictable event

    H.

    The Suspension of Disbelief 7)

    The common assumption that media messages affect others but not ourselves is:A. the sixth-person effectB. a violation of the second principle of media literacyC. do these multiple-choice answers sound a bit absurd?D. this is n’t really another Mid -Term, is it? 8)

    No, of course not, there’s no such thing as a “Mid -¾-Midterm Exam”. This is an April Fool’s Day hoax, designed to point out why we suspend disbelief asaudiences, why we rely too much on anonymous authority, and how we can become more skeptical. Please read the two following essays on skepticism andhow to evaluate Wikipedia articles. Keep quiet and watch each new student who comes to class late and watch how they react a s they’re given this exam.You can le arn a lot about Media Literacy from people’s credulity.

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    “Bullshit and the Art of Crap - Detection” (excerpted)

    by Neil Postman(Delivered at the National Convention for the Teachers of English [NCTE], November 28, 1969, Washington, D.C.)

    With a title like this, I think I ought to dispense with the rhetorical amenities and come

    straight to the point. For those of you who do not know, it may be worth saying that thephrase, “crap -detecting,” originated with Ernest Hemingway who when asked if there wereone qua lity needed, above all others, to be a good writer, replied, “Yes, a built -in, shock-proof, crap detector.”

    As I see it, the best things schools can do for kids is to help them learn how to distinguishuseful talk from bullshit. I will ask only that you agree that every day in almost every waypeople are exposed to more bullshit than it is healthy for them to endure, and that if wecan help them to recognize this fact, they might turn away from it and toward language

    that might do them some earthly good.

    There are so many varieties of bullshit I couldn’t hope to mention but a few, and elaborate on even fewer. I will, therefore, select those varieties that have some transcendentsignificance.

    Now, that last sentence is a perfectly good example of bullshit, since I have no idea whatthe words “transcendent significance” might mean and neither do you. I neededsomething to end that sentence with and since I did not have any clear criteria by which

    to select my examples, I figured this was the place for some big-time words.

    Pomposity: Pomposity is not an especially venal form of bullshit, although it is by no means harmless.There are plenty of people who are daily victimized by pomposity in that they are made tofeel less worthy than they have a right to feel by people who use fancy titles, words,phrases, and sentences to obscure their own insufficiencies.

    Fanaticism:

    A much more malignant form of bullshit than pomposity is what some people callfanaticism. Now, there is one type of fanaticism of which I will say very little, because it isso vulgar and obvious — bigotry. But there are other forms of fanaticism that are not soobvious, and therefore perhaps more dangerous than bigotry: Eichmannism is a relativelynew form of fanaticism, and perhaps it should be given its own special place among thegreat and near-great varieties of bullshit.

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    Inanity: This is a form of talk which pays a large but, I would think, relatively harmless role in ourpersonal lives. But with the development of the mass media, inanity has suddenlyemerged as a major form of language in public matters. The invention of new and variouskinds of communication has given a voice and an audience to many people whose opinions

    would otherwise not be solicited, and who, in fact, have little else but verbal excrement tocontribute to public issues. Many of these people are entertainers. The press and airwaves are filled with the featured and prime-time statements from people who are in noposition to render informed judgments on what they are talking about and yet renderthem with élan and, above all, sincerity. Inanity, then, is ignorance presented in the cloakof sincerity.

    Superstition: Superstition is ignorance presented in the cloak of authority. A superstition is a belief,

    usually expressed in authoritative terms for which there is no factual or scientific basis.Like, for instance, that the country in which you live is a finer place, all things considered,than other countries. Or that the religion into which you were born confers upon you somespecial standing with the cosmos that is denied other people. I will refrain fromcommenting further on that, except to say that when I hear such talk my own crap-detector achieves unparalleled spasms of activity.

    I have called crap-detecting an art. Although subjects like semantics, rhetoric, or logicseem to provide techniques for crap-detecting, we are not dealing here, for the most part,with a technical problem.

    Each person’s crap -detector is embedded in their value system; if you want to teach theart of crap-detecting, you must help students become aware of their values. After all, VicePresident, Spiro Agnew, or his writers, know as much about semantics as anyone in thisroom. What he is lacking has very little to do with technique, and almost everything to dowith values.

    Now, I realize that what I just said sounds fairly pompous in itself, if not arrogant, butthere is no escaping from saying what attitudes you value if you want to talk about crap-detecting. In other words, bullshit is what you call language that treats people in waysyou do not approve of.

    So any teacher who is interested in crap- detecting must acknowledge that one man’sbullshit is another man’s catechism. Students should be taught to learn how to recognizebullshit, including their own .

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