TICKET BUYER

TO DONOR

RELATIONSHIPS

TICKET BUYER TO DONOR

THE BY-PRODUCTS OF AN EVENT

USING AN EVENT TO CULTIVATE

RELATIONSHIPS WITH TOP DONORS

WHY THE WHOLE FUNDRAISING

DEPARTMENT NEEDS TO BE

INVOVLED

TICKET BUYER TO DONOR

JAMIE’S STORY

1. TICKET BUYER TO DONOR – A

PERSONAL STORY

THE EVENT

AT THE EVENT

THE COFFEE THE ASK

WHAT WE DID NEXT FOR

JAMIE

THE TRUSTEE

KEY POINTS

REVIEW GUEST LIST

MEET AND MEET AGAIN

SUPPORT AND CHAMPION

ENGAGE

REPEAT

HOW TO BENEFIT FROM THE

BY-PRODUCTS OF AN EVENT

HIGH HEELS AND HANDBAGS

AT THE EVENT

• Pic of Net a porter

RESEARCH

MARK

SEBBA

THE MEETING

THE NEXT EVENT

REVIEW GUEST LIST - SHARE AND

RESEARCH

GO AND SPEAK TO PEOPLE

FOLLOW UP

BE CREATIVE

CREATE THE SPIN OFF

KEY POINTS

HOW TO USE AN EVENT TO

CULTIVATE RELATIONSHIPS

WITH YOUR TOP DONORS

AND MAKE THEM FEEL

SPECIAL

“THE SECRET OF SUCCESS IN LIFE IS

FOR A MAN TO BE READY FOR HIS

OPPORTUNITY WHEN IT COMES.” -

BENJAMIN DISRAELI

THE OPPORTUNITY

Jewish Wedding

KEY POINTS

PRIME OPPORTUNITY

PRE, DURING AND POST

GRASP, APPROPRIATELY

LOVE IN THE RIGHT LEVELS

WHY THE WHOLE

FUNDRAISING DEPARTMENT

(AND ORGANISATION)

NEEDS TO BE

INVOVLED WITH YOUR

EVENTS

• Level1

• Level2

Lelvel 3

KEY POINTS

USE COLLEAGUES

NARRATIVE OF YOUR CAUSE

HELP TO BUILD RELATIONSHIPS

ALL HANDS ON DECK

WE ARE ALL ROBIN HOOD

bmorrison@jcare.org

@benmorrison