From the roots to the shoots 2010 alan elliot - mtb tourism in the south of scotland
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10 September 2010 From The Roots to the Shoots From the Roots to the Shoots Alan Elliot - MTB Tourism in the South of Scotland
description
Alan Elliot gives a great insight in the benefits of mountain bike tourism to Scotland. Looking at the direct economic impact as a result of Scotlands status as one of the best places to mountain bike in the World.
Transcript of From the roots to the shoots 2010 alan elliot - mtb tourism in the south of scotland
10 September 2010
From The Roots to the Shoots
From the Roots to the Shoots
Alan Elliot - MTB Tourism in the South of Scotland
MOUNTAIN BIKING & TOURISM IN THE SOUTH OF SCOTLAND
Alan Elliott
Sector Delivery Team Leader
10 Sept 2010
Tourism Context Scottish South of Scotland
Scottish Enterprise roleMountain Biking - current Situation
Scottish South of Scotland
Issues
Mountain Biking & Tourism in the South of Scotland
Scottish Tourism
Scottish tourism spend £4.1bn p.a. 200,000 employees 10% employment National Strategy seeks growth of 50% 2005-15 15m visitors p.a. take overnight trips to Scotland Opinion-former Mature industry
Scottish Tourism Length of stay
Overseas visitors 9 nights English visitors 5 nights Scottish visitors 3 nights
Spend/night Overseas visitors £62 English visitors £60 Scottish visitors £53
Competition Emerging markets/destinations
South of Scotland Tourism
10,500 jobs Dispersed and fragmented One major “visitor attraction” – Blacksmiths Shop, Gretna Ideally placed for North England/Northern Ireland Car-borne visitors dominant
Scottish Enterprise approach
Economic outputs Priorities
Industry leadership Innovation Destination Development
Edinburgh Royal Deeside & CairngormsGlasgow Loch Lomond & TrossachsSt Andrews Highland Perthshire
Product DevelopmentGolf SailingMountain Biking HeritageFood Cruise
Mountain Biking in Scotland
£119m expenditure c 3,000 jobs 70% of built trail centre visits in South 16% Highlands Potential to increase spend by 35% over next 5 years Depends on investment level Vast range of people/organisations involved
Private sector • Accommodation; activity providers; restaurants; bike
shops; car hire Forestry Commission Scotland Local authorities Range of agencies – sporting, economic, countryside remits
Scottish Mountain Bike Development Consortium
Composition Scottish Cycling Forestry Commission Scotland Scottish Natural Heritage NHS Scotland CTC VisitScotland EventScotland Cycling Scotland Scottish Enterprise Highlands & Islands Enterprise IMBA
Scottish Mountain Bike Development Consortium
Tourism and Economic development To increase mountain biking visitor numbers by a
further 50% over the next 5 years Increased participation
To increase domestic participation in mountain biking by 25% over the same period
Creating Champions To assist Scots to win at least 5 medals in World or
Commonwealth competitions
South of Scotland Priorities
7stanes Commercial approach Company established with business groupings represented Income generation
Glentress Innerleithen Bike Park proposal Galloway Forest Park
Issues
Everyone’s interest but no-one’s role Different stories for different audiences Severely limited public £s Opportunities in technology?
User has to pay
And finally….
Mountain biking “community” has a huge part to play Complex projects New approaches will be required in the future
Industry leadership Innovative funding approaches New markets Link with other activities
Scotland has a huge opportunity
