From the MD & CEO’s Desk - Milestone Media the MD & CEO’s Desk ... Milestone Brandcom helps...

From the MD & CEO’s Desk In an exclusive interview with Mr. Nabendu Bhattacharyya, he

talks about the year that was & his vision for the year ahead

OOH Industry Updates To keep you in sync with the latest, most talked about Out-of-

Home media campaigns

Brand Activations The brand activations that kept consumers engaged

Campaigns by Milestone Brandcom, Nov &

Dec’14 Latest campaigns executed by Milestone Brandcom

International OOH A glimpse into the international Out-of-Home scenario

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* The content is a compilation of industry information from leading global advertising media publications & web portals.

FROM THE CEO & MD’s DESK

In an exclusive interview with Mr. Nabendu Bhattacharyya, he talks about the year that was & his vision for the year ahead

Looking back at 2014 in terms of business, revenue & client activity: 2014 was a year of the Loksabha Elections; the Out-Of-Home industry saw good spends by political parties. Approximately, Rs. 250-300 crores were the media spends in the outdoor space. Media & Entertainment, Telecom, BFSI, Jewellery, Real Estate and the Retail industries registered a sizeable reduction in their spends.

Towards the last quarter, also known as the festive season; eCommerce was big on OOH across the country. We saw Flipkart, Amazon, Myntra, Quickr & Snapdeal & Olx go big on outdoor to support their multimedia programmes. All of these advertisers ensured that every corner the consumers were urged to log on to their websites. This created a lion share visibility for these brands and immensely pushed brand awareness scores.

Owing to the new stable government in power, by the end of the election season a positive vibe was created amongst people and investment started pouring in from Global & Indian Corporates and OOH saw a 10% increase in turnover from 2013. The 2200 crore industry grew into a 2420 crore industry!

Some of our significant achievements in the year 2014:

Milestone Brandcom turned into a Locally Global Agency in July’2014 and became part of Dentsu Aegis Network – By far the Largest OOH Agency Group in India.

We were conferred with the title of Creative & Media Agency of the Year 2014 at the Exchange4Media OOH Awards. We won a total of 20 metals at the OOH Conference there. We won 9 coveted metals in the Media Abby’s (GoaFest). We also took the Outdoor Asia Awards by storm, winning the maximum number of awards (17)

We launched the Milestone Optimizer – A revolutionary one of its kind proprietary planning tool. The optimizer is an audience measurement eco-system. The intensive web based tool is built on technology and scientific data to help give a more wholesome look on media planning by providing factual data collected on traffic count, consumer behaviour and segmentation. The optimizer currently provides in-depth analysis of data across 10 major cities.

We added numerous new clients to our ever growing roster. Reliance Telecom, United Technologies Corporation, Radio Mirchi, RBS Canara & HSBC Bank, Pepperfry & Wildfraft were some of our noteworthy business wins this year.

Expectations from the year 2015:

2015 will be a big year for Advertising. Industry bodies including stakeholders (Media Owners, Agencies & Clients) are trying to come together and form an association. I believe this will create a Bible for the Out-Of-Home Industry. It will drive a common currency, efficient monitoring & help in successfully implementing the best practices in business. A strong industry association by all the stake holders must be incorporated for the next level of growth in the industry

We all must come together and pledge to achieve a strong OOH association.

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OOH INDUSTRY UPDATES Milestone Brandcom helps Fastrack to break stereotypes From ‘Just Be’ to ‘Sorry for What’ Fastrack is on a roll with campaigns that personify the inherent nature of today’s youth. After the ‘Just Be’ campaign, which favoured the notion of being yourself and not caring about what the society thinks, the latest campaign – ‘Sorry for What’ – also embodies a philosophy on similar lines. According to Fastrack, the campaign is about breaking stereotypes and is trying to showcase the unapologetic behaviour of the youth today. The brand wants them to be the way they are, not care about opinions, not be apologetic for what they are doing and ‘Move On. The pan-India campaign covers the top 25 cities will have a 30-day run, from December 15, 2014 to January 15, 2015, showcasing the season’s new watches, helmets, bags and sunglasses.

The size and spends of the campaign remain the same as the ‘Just Be’ campaign, ‘Sorry for What’ creatives lean more towards watches than other accessories. For Fastrack, outdoor holds one-fifth of its total marketing pie, spending about a quarter of that every campaign. The ‘Sorry for What’ campaign,

executed by Milestone Brandcom, is 95 per cent on outdoor, while the remaining 5 per cent is being spent on digital, among others.


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Recent campaigns by Milestone Brandcom

Milestone Brandcom wins OOH AOR for Wildcraft Wildcraft is India's largest outdoor & adventure gear company. Wildcraft works towards equipping travellers & adventurers with the right gear to experience the great outdoors. The brand's product range includes bags, clothing, equipment, footwear and gear for adventure, travel and urban outdoors.

Wildcraft recently roped in Milestone Brandcom to handle their OOH media mandate. The agency will be responsible for developing strategic communication solutions for the brand. The account was won following a multi-round, multi-agency pitch held in September 2014. Milestone won the account on grounds of their in-depth understanding of the brief and shining through with the most relevant & creative OOH Proposition for the brand. Milestone’s through consumer centric media placement & efficient planning also contributed to the win.

Milestone planned & executed Wildcraft’s very first campaign on OOH aptly titled ‘Come Alive’. The campaign shows off a selection of their gear against beautiful outdoor landscapes. The campaign is targeted at the outdoor enthusiasts aimed to spread awareness amongst the category. Lately, many corporates & working professionals have started to take interest in outdoor activities; therefore Wildcraft wanted to build brand awareness around the areas that these people would frequent. Impactful media was chosen in and around these areas of outdoor interest.

Commenting on the campaign, Simeran Bhasin, Chief Marketing Officer, Wildcraft said “Being a home-grown Indian brand competing with renowned International players, our communication approach had to focus on piquing audience interest not only in our brand

but also in exploring the great outdoors. Ensuring the right message goes to the right TG is of utmost importance today. For this, we needed a partner to deliver some interesting consumer engagement ides and hence we have given the mandate to Milestone. We are delighted to have a zealous agency like Milestone on board.”

Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom enthusiastically added “The 21 day campaign aimed at stimulating the SEC AB crowd in the ages of 15 – 44; basically the youth and the working professionals to “get up and explore.” The campaign brought alive Wildcraft’s brand & product. Winter is the season for adventure sport & expeditions. The continuous brand presence ensured that explorers were reminded to visit the Wildcraft store and explore their superior quality products viz. bags, clothing, equipment, footwear and gear for adventure.”

The campaign was executed in the priority cities for the explorers namely, Mumbai, Bangalore, Delhi, NCR, Ahmedabad, Pune, and Hyderabad across 250+ high impact touch points. Billboards, mall facades, Bus Shelters, Metro & Cab branding were some of the assorted media vehicles deployed based on the TG. Thus ensuring an immediate awareness and excitement was created around the brand. As a result of the campaign, all the Wildcraft stores across India received high footfalls and resulting to higher sales volume.

OOH INDUSTRY UPDATES


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Tata Docomo’s new campaign - O.M.3G Non stop 3G across Bangalore Docomo launched a new product in Karnataka in Nov’14. And to promote the same, executed an OOH campaign to create a buzz in the city. The product being promoted here is Nonstop 3G across Bangalore. Milestone executed a 21 days OOH campaign for the brand spread across Karnataka & Bangalore.

To create a WOW effect, one of the sites at ITPL near Hoodi Junction was beautifully lit through LED lights where all internet elements have been highlighted for emphasis. The campaign covered the markets of Hubli, Mysore, Gulbarga, Belgaum, Davengere, Tumkur, Bellary, Manipal, Ramnanagara, Chikkaballapur, Chennapatna, Mandya, Nanjangud, Mangalore and other upcountry towns.

Keeping in mind the TG i.e. 15 -35 years – Youth and office goers; Milestone planning team has strategically covered all TG specific areas, youth hangout paces, and high traffic junctions. A combination of Conventional & unconventional media formats like Hoardings, Gantries, IT parks’ media, CCD, Multiplex branding as well as Bus branding & kiosks have been taken up to make the campaign a hit.

An interesting innovative idea has been executed to showcase the brands ‘Run on Flat’ proposition. A bed of nails was created at the bottom of a billboard over which a tyre was seen moving about, thus conveying that the tyres can sustain extreme impacts. A billboard amidst a high traffic junction was selected for the execution.



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Milestone Brandcom creates OOH campaign for Goodyear’s RunOnFlat technology Milestone Brandcom has created an outdoor campaign for Goodyear India on its latest innovation, RunOnFlat technology.

Goodyear India’s new RunOnFlat technology allows cars continued mobility after a puncture or complete loss of tyre pressure. It allows tyres to hold the car for up to 80 km with no air pressure.

An interesting innovative idea has been executed to showcase the brands ‘Run on Flat’ proposition. A bed of nails was created at the bottom of a billboard over which a tyre was seen moving about, thus conveying that the tyres can sustain extreme impacts. A billboard amidst a high traffic junction was selected for the execution.

The selection of the outdoor medium is a strategic one. In urban areas, most people spend a significant amount of time on the road travelling (office to home & back, meetings & so on). Moreover, the category (tyre) also has a very strong connect with the road; hence outdoor as a medium strategically fits the context. Any relevant messaging at this point is the real “moment of truth” (talk of a product/ role of product when the consumer is actually consuming the product).

The messaging has also been crafted considering the fact that one also wants to move ahead & do not want to stay put on the road… and most definitely not for a flat tyre. Although traffic cannot be avoided, what can be avoided is getting stuck due to a flat tyre.



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Uninor takes up massive network expansion through it’s latest campaign in UP Uninor has been, aggressively, expanding its network in all its circles. UP West has been such a highly active circle. The brand is spreading the awareness through its strategic out of home campaign in the circle. To support the campaign, Uninor in association with Storyboards Brandcom has also done an innovation on Network expansion.

As part of its innovation, the brand has created elements like India’s map, a tower, and 3 lines emitting out of the tower on hoarding by using LED Lights, cut-outs of 25 paisa coin and a timer LED along with Uninor Logo. The creative rationale behind this idea was to emphasize on network aspect as well promote STD calls @ 25 paise per minute plan. As a result, even if the viewer is not able to read the message while passing by, the coin still reinforces the brand and its strong network.

The locations chosen are one of the busiest sites in Meerut. The location & medium was a perfect fit and brand relevant for this offering.

The strategic spread and innovative use of OOH helped create excellent brand visibility for the brand across UP. The outdoor execution comprised of Hoardings covering maximum eye balls at the key arterial routes of the city so as to garner maximum reach in the market.


The billboards sport a huge LED backlit laptop that opens and closes every few seconds. The entire message on the creative is wonderfully lit with the help of LED lights, making it very hard to miss.

HP promotes its new Think Book series through innovative OOH HP, world’s leading PC manufacturer tied up with Milestone brandcom for the Out of Home promotion of its Think Book laptop series. The brand’s tagline says “Make it Matter”. Milestone team suggested few out of the box innovation ideas to promote their product and make a larger than life impact. The innovation has been executed at 4 key strategic locations in Delhi NCR, Mumbai, and Bangalore. Huge Billboards have been selected to execute the idea.


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Microsoft Lumia 730’s new campaign promotes all new features The Lumia 730, as Microsoft puts it, is “built for Skype and selfies”, thanks mainly to a wide-angle 5-megapixel HD front-facing camera. The communication objective behind Microsoft’s recent campaign was to target the cultural curators, which include SEC A, B, C age bracket 18-24, and promote the core communication goal of ‘Lumia Devices: Inspired to make things happen’. Microsoft capitalised on this theme and decided to target their brand communication to the audiences. The creatives highlight the Microsoft services available on

the Lumia 730, that is, Office and Skype, and says – ‘Office on the go’ and ‘Just don’t talk, connect with Skype’. This campaign for was executed across Mumbai, Delhi, Bangalore, Kolkata, Hyderabad and Chennai utilizing various high reach media such as mall facades and other display units, airport units, and digital OOH screens, among others.

Life OK gives a holy touch to promote ‘Mahakumbh’ in Varanasi Life OK, which had a successful run with its mythological serial ‘Mahadev’, recently premiered another big-scale mythological thriller, titled ‘Mahakumbh’, amid much fanfare. Apart from outdoor displays in Delhi and Mumbai, Life OK promoted the show in a big way in Varanasi as it considered the holy city a perfect fit, given ‘Mahakumbh’s storyline. A riverside set-up structured with ‘Mahakumbh’ branding on the backdrop and

panels complimented the look of the ghat, which witnessed an hour-long Ganga Puja and Ganga Aarti.

Thomas Cook launches new Visit Mexico campaign The campaign covered Mumbai was mainly focused around high traffic locations such as Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion, and Vile Parle . It was a short duration high impact drive that highlighted Thomas Cook's push for Mexico Tourism. The campaign featured creatives that urged the Indian audience who are taking international vacations to book holidays with Thomas Cook and explore Mexico, headlining

the country’s Spanish heritage and culture as well as Incan roots.


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DLF Privana creates a strong presence through OOH campaign Real estate has had a strong presence in outdoor advertising for long. Every new project is heavily advertised on outdoor medium. The outdoor ads of DLF Privana, one of DLF’s major housing projects coming up in Sector 76-77 of Gurgaon, has been splashed across the South Delhi , Gurgaon, NH-8 and MG Road belt in recent days. The outdoor media platforms used for this campaign on includes Metro panels, duct panels, bridge panels, Metro pillars, unipoles and billboards.

The objective at the planning stage is to not just include the traditional media types, that is, billboards and unipoles, but to provide the client with a wide assortment of platforms for effective and efficient reach to their audience.

Google’s GOSF OOH campaign The Great Online Shopping Festival, came to an end on December 13, 2014. Multiple platforms were used for advertising the virtual marketplace. The outdoor plan aimed to move away from the generic to create buzz and impact amongst the target audience in different cities across the country. Fourteen brands were running a 14-minute free shopping contest everyday for three days and these 14 brands were part of different genres, making it a unique contest. To take the idea of multiple brands in one shopping festival further, a huge cut-out of each product in the creative was created to give a 3D effect in Delhi, Mumbai and Bangalore. All the products were pasted together with a wire connected to a mouse to signify the online shopping connotation. This mouse was made with a backlit LED box. The 18-day campaign utilised LED Screens, pillar branding, digital pods, unipoles and billboards. The outdoor strategy was to be present at major junctions across Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Ahmedabad, Jaipur, Indore, Chandigarh, Pune, Cochin, Coimbatore and Lucknow to highlight each brand partner every day. The outdoor media was chosen keeping the key areas visited by shoppers and youth in

mind to make them aware about the daily contests. The campaign highlight was the changeover of the creative every day across 30 locations in these 14 cities, and change to the generic GOSF creative on the 15th day.


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Vodafone’s latest OOH campaign employs a mix of impact & reach Vodafone has announced a new offer for its pre-paid subscribers in India, which allows them to dial *121# to make STD calls at 40 paisa per minute to anywhere in the country. To create brand recall, Vodafone has embarked on an outdoor advertising campaign. The campaign features multiple mediums to create maximum impact in the minds of the

consumers. With over 400 branded auto rickshaws leading the campaign, the offer was

also promoted on unipoles, billboards, metro panels, railway station panels, metro train branding and so on.

Conventional formats, with their ingrained largeness, were used to enable impact, while other media like transit helped increase penetration and OTS.

Aaj Tak pushes the agenda for Hindi Heartland in OOH campaign Aaj Tak has rolled out an innovative campaign to promote its Hindi Heartland Summit ‘Agenda Aaj Tak’ in Delhi NCR. The channel has used innovations at all the outdoor touch points across the city for this campaign. It is claimed that this is the first time that any news channel has used innovations across all OOH formats used. The entire campaign has been designed considering the theme line – Hindi Jagat Ka Mahamanch – and the on-going television campaign.

The campaign is reflective of the changing times in the national landscape and seeks to make the Delhiites aware that everyone listens to those who watch Aaj Tak news channel.

Himalaya Herbals’ outdoor activation creates Guinness record The Himalaya Drug Company has entered the Guinness World Record for most people receiving a facial simultaneously. As part of the record setting activity, 286 students got a complete facial – starting with a cleansing, toning and moisturising routine which was followed by a facial, conducted by 286 professional beauty experts from Mumbai. The outdoor activation was carried out to

Communicate the importance of a healthy skin care routine.


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BRAND ACTIVATIONS

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Milestone Connect executed the Press launch for Regio Italia Regio Italia, a new range of signature luxury fabrics from Raymond. The launch was executed at J.W. Marriot, Juhu. An Italian themed stage cum ramp was created. The Regio Italia logo was revealed by splitting an LED screen. Models adorning suits made with the Regio Italia fabrics walked the ramp. The press was then surprised by the appearance of show stopper Dino Morea dressed in a sublime Regio Italia Suit. Together Dino Morea and Mr. Sanjay Behl, CEO, Raymond Lifestyle Business, unveiled the different lines of signature fabrics which were on display. Milestone also organized a jugalbandhi performance featuring Louis Banks band and Ravi Chari along with cocktails and snacks for esteemed Raymond

dealers, which was followed by a flute and harp performance during an elite dinner.

Raymond ‘I Love Wool’ Campaign Launch Milestone Connect conceptualized and launched the Raymond ‘I Love Wool’ campaign at the Raymond CO in Thane on the 3rd of December 2014. The ‘I Love wool’ campaign was launched by unveiling of the ‘I Love Wool’ Logo by dignitaries from Raymond. The jingle was also conceptualized by the milestone team had the Raymond employees buzzing. The campaign was accompanied with a digital social media strategy wherein the term

‘Woolfie’ was coined. The first Woolfie was clicked and uploaded on the Raymond micro site. Finally, to symbolically launch the campaign, each employee was given branded balloons with the ‘I love wool’ logo which they released together into the air to the ‘I love wool’ Jingle to mark the beginning of the campaign. Employees were then encouraged to take ‘woolfies’ of themselves and upload it on the micro site. Thus the ‘I love wool’ was kick started at the Raymond corporate office.



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BRAND ACTIVATIONS

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Milestone Connect recently executed an offsite for the Retail Liabilities team from Axis bank The Retail Liabilities team from Axis bank on the 18th – 20th of December 2015 was taken to Goa on an offsite was conducted at Radisson Blue Resort. Milestone worked with the theme Innovate, Collaborate, Accelerate & Repeat to keep with the aim of team building. Over the first day, conference sessions were organized for the department and cross functional teams. In the evening innovative team building activities such as dance charades and rope tunnel were conducted which were thoroughly enjoyed by the participants.

A rewards and recognition session was then organized where top performers from axis bank were felicitated. Axis employees were then surprised by a visit to TITO’s club where they continued their celebrations.

On day two, a brief morning session was conducted, with Mr. Himadri Chatterjee where employees could interact with senior members face to face. The rest of the day was then filled with different indoor and outdoor team building activities on the beach. These activities served as a way to learn to work together as a team while enjoying their teammates company at the same time. To bring the offsite to an end a masquerade party with a carnival theme was organized & employees were provided with masquerade masks and LED glasses.

A live Goan band Lynx kept them entertained and grooving through the night. A photo-op zone was created where employees posed with different #tags and masks. Group photos were clicked and a branded photo frame was placed on their office desks the next working day as a memoir.



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BRAND ACTIVATIONS

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Axis Champions Award 2014 Milestone Connect conceptualized and executed the Axis Champions award for the second year running on the 21st of November 2014. The Axis Champions award felicitates outstanding performers in the bank across different categories.

This year the awards were conducted on the Axis House terrace in Lower Parel, Mumbai. Milestone took the champions to the next level with a new look stage setup and theme. The theme this year was passing on the flame, like the Olympic tradition, from yesteryears champions to this year’s champions. Hence the event was kick started by the symbolic lighting of the flame by the MD & CEO Shikha Sharma & the champions of 2013 together passing on the legacy to the to be champions of 2014.

To set the ambiance, a walkway was created with standees depicting the theme of the event. A backdrop and life size trophy was created where winners bites were recorded post their winning. A hall of fame wall was created and placed in the lobby which contained quoted of Axis dignitaries as well as yesteryears champions. Post the award ceremony, the folk band Jaipur beats performed and enthralled the guests while they dined. Each champion was presented with the symbolic Axis Champions trophy and a photo op was conducted for all the Axis Champions 2014.



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BRAND ACTIVATIONS

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Milestone Brandcom gave an extravaganza edge to Life Ok’s newly launched action-drama show Pukar Milestone Connect designed and executed the Press Conferences held at Mumbai, Delhi & Kanpur in November 2014.

To make the Media savour the essence of the newly launched show, all the guests were welcomed by placing a red carpet at the entrance area. The Press Conference was latterly more glamorized by welcoming the Cast of Pukar (Ranvijay –In lead role), Raj Babbar, Adah Sharma, Kiran Karmakar, Vipin Sharma & Shubhangi Latkar. The whole look & feel of the show was taken in consideration by placing branded standees, checkered backdrop. Also at the entrance, registration backdrop was placed for the media .

The Conference started with the special screening of the show Pukar at Sunny Studios in Mumbai. Post screening of the serial, media had one on one interaction with the cast & crew of the serial followed by the evening snacks. To make it unforgettable memories, all the media were given LIFE OK branded sweatshirts.

In Delhi & Kanpur, the press conference of the show took a step ahead in designing the whole set up. Milestone Brandcom gave altogether a different & lavish look by putting up a LED stage set up. In Delhi, the conference was held up in Le Meridian hotel and In Kanpur, keeping in mind the whole aesthetics of the show, the conference was held at the Cantt area. Also at the entrance, registration desk was placed for the registration of media. Press conference kicked off by giving the glimpse of the show from the producer of the show. Post that emcee welcomes the cast & crew of the show, where they share their experience while working for this show followed by one on one interaction with media.

Post media interaction, all the Invitees & Cast relished some High-Tea before their departure.



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BRAND ACTIVATIONS

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ABP Ananda – New Year Activation, Kolkata ABP Ananda conducted New Year activation at Royal Calcutta Golf Club, Kolkata on 25th of December to create awareness through a branded resolution booth. Milestone designed and executed a trendy resolution booth in which live bites were taken from club members under 35 years. Questions on the basis of New Year resolutions were asked to entice the participants to use the line ‘Egiye Thake Egiye Rakhe’ in any form while answering and declare their New Year resolution which will be put on ABP Ananda TV Channel as well as on social media.

Each member had given a time up to 30 seconds to give a bite. Participants contact

details were generated by promoters as per the database format and they were informed that his resolution, if chosen, will be put on ABP Ananda TV Channel as well as social media. At the end participants were asked to like ABP Ananda Facebook page to stay updated on the publishing status of the clip.

Milestone Connect designed and executed the press conference of Life Ok’s new show “Mere Rang Mein Rangnewaali” at Rajshri studio, Goregaon Filmcity on 13th November 2014.

To launch & announce about the show release, the press reporters were invited along with entire cast and crew. They were welcomed by placing a red carpet and two welcome standees at the entrance. Entire studio was designed with show branding.

The event started with Mr. Ajit Thakur, addressing Mr. Suraj Barjatya Producer of the show & his family to introduce the entire cast and crew of the show. To showcase the show promo, a large LED screen was placed. Post the AV presentation the media had a one on one interaction with the entire star cast and the core crew members followed by snacks.

Milestone Connect executes Press Conference for Life Ok’s new show ‘Mere Rang Mein Rangnewaali’


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BRAND ACTIVATIONS

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Fevicol bonds over 30,000 woodworkers for pan-India activation The month long campaign will see the brand from Pidilite Industries bond over 30,000 woodworkers and contractors, who will donate a day’s labour free of cost to repair and refurbish furniture at around 800 NGOs, beneficiary schools, hospitals and institutions for underprivileged children. Organised by the Fevicol Champions Club (FCC), this campaign is expected to impact and benefit the lives of over 50,000 children in more than 180 cities across the country. Around 600 carpenters areexpected to donate labour at 10 organisations in Mumbai. Pidilite will extend its

support to the woodworkers and contractors participating in Shram Daan Diwas, by providing all the participants across India with the tools and materials required for carrying out their repair work.

Sometimes spilling water over a phone can be beneficial, Sony shows how Sony Mobiles recently actualized a campaign at the T3 IGI Airport. To showcase one of its recently launched flagship smartphones’ pivotal feature of being waterproof, a cross media campaign was devised to explore opportunities at the airport. According to the brand, customer insights revealed that users usually protect their smartphones during rains, stressing over the fact that it gets water-lodged. A Sony Xperia phone was placed inside

a glass case with water continuously sliding over it to attract maximum attention and the display also found its way to the second screen through social network.

Bangalore Airport rolls out Season of Smiles Bangalore International Airport Ltd (BIAL) has embarked on a month-long extravaganza for its passengers, themed ‘Season of Smiles’. With the entire city in a festive mood as the holiday season sets in, the Kempegowda International Airport is all set to spread smiles and celebrate with the city. Season of Smiles, being held from

December 18, 2014, to January 18, 2015, is an attempt to spread joy among its passengers and visitors through music and art. The airport, in collaboration with its stakeholders, will don a bright and festive look, setting the stage for varied activities and performances in contribution to the community.


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Wildcraft Fastrack Toyota

OOH INDUSTRY UPDATES [Campaigns by Milestone Brandcom, Nov & Dec’14]

Come Alve Liva

Tata Photon Get Wi-Fi on the go

DHFL

Sorry For What?

Mahindra

Bank Of Baroda DSP BlackRock Conserve Wildlife

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Nyati Group

Binani Cement Sadiyon Ke Liye

Axis Bank L’Oreal

Pramerica Life Insurance

Revitalift

Mom & Me

NRI – On Priority

Big Homes, Better Lifestyles Pioneer Mutual Fund


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Uninor UP(E) Uninor UP(W) Uninor - Guj

OOH INDUSTRY UPDATES [Campaigns by Milestone Brandcom, Nov & Dec’14]

Super 5 Unlimited Local U2U Calls

Uninor - ROM Uninor Ke Sartaj

Uninor - AP

STD@25p/m

Uninor - BJ

Allout

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iPhone 6 Teaser & Launch Campaign

Reliance Cement SONY

Unlimited Local U2U Calls

Itna Karo na Mujhse Pyaar

*234#

100% Perfect

Hidden Mosquitoes

Cars On Rent Cars On Rent

DBS Chilli Paneer 2


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INTERNATIONAL

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Quebec City Magic Festival – The Magic Poster To promote the Quebec City Magic Festival an innovative poster was designed. The poster, appearing mysterious contained only a picture of a Top Hat & a message saying – make the poster appear asking the passers-by to click a picture using the flash of their phones. They could make the poster appear! Check out the video here.

Interac – Be in the Black Launched on the morning of Toronto’s first significant snowfall, a giant snowball was made entirely of real snow and credit card statements & placed on the busy corner of King and University in the financial district. Attracting thousands of eyeballs the innovation was a great way to encourage people to a debt free holiday season.

The all New 2015 Honda Fit : Fit Whatever To promote the new 2015 honda whose brand proposition was fit whatever, a few creative ideas were executed on billboards. To emphasize the ‘fit whatever message’ billboards were seen sporting a funnel stuffed with things that would easily fit into the boot space of the new car.

https://www.youtube.com/watch?v=TzDPNnMx8SM

https://www.youtube.com/watch?v=TzDPNnMx8SM

Contact Us Peninsula Corporate Park, Peninsula Tower 1, Wing B, Ground Floor, Unit No. 005, Ganpatrao Kadam Marg, Lower Parel, Mumbai – 400013. Tel: 022-49210700 www.milestonemedia.in

Nidhi Kavle D: 022-49210711 [email protected]

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Delhi 249 A, 1st Floor Okhla Industrial Estate Phase-III New Delhi-110020 Board Line: 011-49490300

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From the MD & CEO’s Desk - Milestone Media the MD & CEO’s Desk ... Milestone Brandcom helps...

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Transcript of From the MD & CEO’s Desk - Milestone Media the MD & CEO’s Desk ... Milestone Brandcom helps...