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Susan Weinschenk, Ph.D.Aka “The Brain Lady”@[email protected]
WIAD, Milwaukee, February 2016
From Sock Hop To Snapchat: Truths And Myths About
Generational Differences
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People Have Mental Models
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“Greatest”over 90
“Silent”70 to 89
“Baby Boomers” 50 to 69
“Gen X”35 to 50
“Millennial” (Gen 1.0)20 to 34
“Gen Z” (Gen 2.0)
5 to 19
“Gen 3.0” 0 to 4
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You May Not Be Your Target Audience
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“Baby Boomers” 50 to 69
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“Millennial” (Gen 1.0)20 to 34
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“Gen Z” (Gen 2.0)
5 to 19
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36% of babies had swiped a touch screen before age 1
36% of babies had used an app before age 2
38% of toddlers had used a mobile or tablet device for at least an hour a day
(Hilda Kabali, 2015)
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The median age of someone in the US is ___.
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The median age of someone in the US is 37
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The median age of a person on the planet is __
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The median age of a person on the planet is 29.9
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Myth Or Truth?
There are more Americans over the age of 65 than under the
age of 14
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Myth Or Truth?
There are more Americans over the age of 65 than under the
age of 14
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Myth Or Truth?
0-14 make up 20% of the population (~60 million)
65+ make up 13% of the population (~40 million)
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Myth Or Truth?
Baby boomers don’t use Twitter as much as
younger generations
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Myth Or Truth?
Baby boomers don’t use Twitter as much as
younger generations
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Myth Or Truth?
The majority of “rich” people (over $200k/year) are Boomers
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Myth Or Truth?
The majority of “rich” people (over $200k/year) are Boomers
(30% are Gen X’ers)
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Myth Or Truth?
Millennials don’t have money.
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Myth Or Truth?
Millennials don’t have money.
If you have net worth of $10,000 than you are wealthier than half of everyone under the age of 35
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Myth Or Truth?
Millennials are so bored with life most of them just look at their
phone for no reason at all. They just stare at it.
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Myth Or Truth?
Millennials are so bored with life most of them just look at their
phone for no reason at all. They just stare at it.
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Myth Or Truth?
76% of cell owners ages 18 to 29 use their phone at least occasionally in public for no particular
reason, just for something to do.
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Myth Or Truth?
Half of Millennials still live with their parents
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Myth Or Truth?
Half of Millennials still live with their parents
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Myth Or Truth?26% of Millennials still live with their parents
(the same percentage as in 2007)
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Myth Or Truth?
Half of independent Millennials (not living in dorms or
w/parents) live with a roommate who is not a spouse or partner
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Myth Or Truth?
Half of independent Millennials (not living in dorms or
w/parents) live with a roommate who is not a spouse or partner
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Myth Or Truth?
Baby boomers use Linked In less than Gen Xers
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Myth Or Truth?
Baby boomers use Linked In less than Gen Xers
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Myth Or Truth?
More than 90% of Internet Gen 2.0 (under 17) have a Facebook
account
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Myth Or Truth?
More than 90% of Internet Gen 2.0 (under 17) have a Facebook
account
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Myth Or Truth?
71% of Gen 2.0 have a Facebook account
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Myth Or Truth?
2016 will be the first election in which all Millennials will be old
enough to vote
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Myth Or Truth?
2016 will be the first election in which all Millennials will be old
enough to vote
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Myth Or Truth?
Millennials read, on average, fewer books than previous
generations (includes e-books)
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Myth Or Truth?
Millennials read, on average, fewer books than previous
generations (includes e-books)
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Myth Or Truth?
More than half of Internet Gen 2.0’rs (under 17) use Instagram
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Myth Or Truth?
More than half of Internet Gen 2.0’rs (under 17) use Instagram
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Myth Or Truth?
More Internet Gen 2.0’rs (under 17) use Snapchat than Twitter
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Myth Or Truth?
More Internet Gen 2.0’rs (under 17) use Snapchat than Twitter
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Myth Or Truth?
41% of Internet Gen 2.0’rs (under 17) use Snapchat,
only 33% use Twitter
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Myth Or Truth?
27% of all video game players are over 50
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Myth Or Truth?
27% of all video game players are over 50
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Myth Or Truth?
27% of all video game players are over 50
There are the same number of people over 50 who play games as there are people
ages 18-35, or under 18
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Myth Or Truth?
By 2025 40% of all consumers will be Gen
2.0’ers
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Myth Or Truth?
By 2025 40% of all consumers will be Gen
2.0’ers
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For a Resource list send your email address to:
[email protected] and reference: Generation Resource List
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Susan Weinschenk, Ph.D.@thebrainlady
[email protected]