from skeptic toadvocatemaking the business case for social media

greg verdino | gregverdino.com | crayonville.com |

my name is greg and i’m just like you

Blog Twitter Facebook

Posterous Blog Blog

i’m chief strategy officer at crayon

helps brands leverage social media from

a strategic perspective to join the conversation

and achieve transformational change

we work with clients like:

my clients are just like yours

Blog? Twitter? Facebook?

Posterous? YouTube? Flickr?

NO

NO

NO

NO

NO

NO

were

what’s the business case for social media?

• I don’t care what my customers think

• I don’t want stronger customer relationships

• I have all the new ideas I can handle

• I’d rather my customers didn’t talk to each other

• My customers are complainers

• My ads are great but my product sucks

against

when a client says no, they’re really saying…

a) ignorant b) scared c) lazy d) stuck

I am…

know what case you need to make

ignorant scared lazy stuckI a

educate assure motivate jumpstart

the ignoranteducate

• Google this: “best social media stats”

outdated perceptions vs current reality

the scaredassure

fear of failure vs the guidance to succeed

the lazymotivate

hardly working vs working harder

the stuckjumpstart

nowhere fast vs knowing how to get started

not for mehow

not for mehow

• Hands on demonstration

• Clear explanation

• Keep it simple

• Make it personal

• Come armed with tangible benefits

• Can the jargon, speak their language

• Know your stuff & know their business

• Not a pipedream but a plan

what else?

let’s keep in touch

greg verdino crayonville.com gregverdino.com

631.747.1451@gregverdino gregverdino@

crayonville.com