From Print to Tablet: Publishing Today

Starmark

BrandingAdvertising

InteractivePublic Relations

Direct ResponseMobile

SocialAnalytics

PRINT TO TABLET

The Future of Publishing

eTIP Webinar

STARMARK.COM© 2011 STARMARK

Brett Circe Dale Baron

Our Backbone:

Company Founded on Integrated Marketing

Interactive, Social & Public Relations

Return On Investment Focused

Top-10 Diversity Owned Company in Florida

Nationwide Recruitment

Recognized Top South Florida CEO

Includes:

Fort Lauderdale (Headquarters)

San Juan, PR

Orlando, FL

Starmark: 30 Years of Excellence


• Weekly eTip Newsletters

• Based on Cutting Edge Current Trends

• Co-Authored In-house By Experts Within Discipline

• Ongoing App, Web & Media Testing

• Nationally Syndicated Content

• Industry Benchmarks

• Actionable Webinars

!Starmark eTIPS


OWNED EARNED

PAID

OWNED EARNED

PAID

INTELLIGENCE

OWNED EARNED

PAID

INTELLIGENCE

OWNED EARNED

PAID

INTELLIGENCE

OWNED EARNED

PAID

INTELLIGENCE

OWNED EARNED

PAID

INTELLIGENCE

The Landscape


Owned Earned Paid

Media (Re)defined

Source: Forrester Research Inc

Collateral & Direct Response

Web Site//Mobile Site

Blog & Video Content

Social Media Presence

Email Marketing & Lists

Location Marketing

Custom Apps

Three Types of Media

Public Relations

Word-of-Mouth

Speaking Engagements

Awards

Search Engine Optimization

Social Media Discussions

Customer Support

Buzz/Viral

Print Advertising

Advertising Networks

Paid Search

Social Advertising

Co-Op & Advertorials

Sponsorships

Specials & Coupons

Outdoor & Trade Shows

IntelligenceCampaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling


The Association of Magazine Media

“One major finding from ‘The Magazine Mobile Reader’ is that tablet/e-reader ownership boosts magazine reading, and that consumers are engaged with the digital editions.”


Making Your Collateral Digital


Printed Brochures


Flash Page Flippers


Immersive Web Magazines


Tablets


Live links to other content


Collecting User Information Forms


Cross sell other issues...


Feed updated or realtime content


Video and HTML5


Play and sell Music


App Downloads


Push Alerts to Users


User Commenting


Social Sharing


Location Based Content


Content Weighting


Organize with a Toolbar

Commenting

Save for Later

Favorite

Share


Advertising on Tablets


“59% want the ability to buy directly from ads...70% stated that they want to be able to purchase products and services directly from editorial features.”

The Association of Magazine Media


Tablet Ad Options

When running an ad in the print edition of a publication that has a tablet edition, consult with them on the options you may have for your ad in the tablet:

• Straight from Print

• Straight from Print Combo

• Designed for Tablet

• Enhanced for Tablet (sometimes addl $)


Straight from Print


Straight from Print Combo


Designed for Tablet


In-Ad Video


In-Ad Games


In-Ad Purchases


Reporting


Analytics


Page Views

Analytics

Page Zooms


Thank You

Get our weekly eTips: etips.Starmark.com

Brett Circe@bcirce

Dale Baron@admanftl

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From Print to Tablet: Publishing Today

Business

Transcript of From Print to Tablet: Publishing Today