From Pandalized to Panda Loved - Point It Pandalized to Panda Loved.pdf · Sam McRoberts - SEO...
35
Sam McRoberts - SEO Manager Jayson DeMers - SEO Analyst October 19 th 2011 From Pandalized to Panda Loved How to Recover from a Google Panda Penalty
Transcript of From Pandalized to Panda Loved - Point It Pandalized to Panda Loved.pdf · Sam McRoberts - SEO...
Sam McRoberts - SEO Manager
Jayson DeMers - SEO Analyst
October 19th 2011
From Pandalized to Panda Loved How to Recover from a Google Panda Penalty
Presentation Agenda Webinar Information
•Being Recorded & Will be Uploaded to Website •This is an Interactive Webinar so it is Okay to Ask Questions During the Presentation
Presentation Agenda About Point It
• Launched in April 2002
• Seattle’s largest independent search marketing firm
• SEM, SEO, Social & Mobile
• $30 MM in managed media/yr
• Servicing clients across all verticals and revenue models
What is Panda?
Panda = Usability
Incremental Updates
Panda Update History:
• February 23rd, 2011 – Panda/Farmer 1.0 • April 11th, 2011 – Panda 2.0 • May 9th, 2011 – Panda 2.1 • June 21st, 2011 – Panda 2.2 • July 23rd, 2011 – Panda 2.3 • August 12th, 2011 – Panda 2.4 • September 28th, 2011 – Panda 2.5
Panda 2.5 – 9/28/2011
Entrepreneur.com – Lost 68%
MotorTrend.com – Lost 31%
Have You Been Pandalized?
Duplicate Content
Thin Content
Ads / Affiliates
Page Load
Link Profile
What is Duplicate Content?
Detecting Duplicate Content
● Copyscape.com for cross-domain
● On-site, use Google, site:domain.com
“sentence”
Copyscape Results
Google site:domain
Cross-Domain Fix
● Remove/rewrite it
Duplicate Content On-site Fix
● Robots.txt
● Meta Robots
● Rel=“Canonical”
● 301 Redirects
Monitor Your Content
● Copyscape’s CopySentry – Cross Domain
● SEOMoz crawl test – On-site
What is Thin Content?
Do You Have Thin Content?
How to Fix Thin Content
● Go here: http://bit.ly/ThinContent
● The do’s and don’ts directly from Google
● Adjust course accordingly
How Panda Treats Ads/Affiliates
Ad/Affiliate Link to Content Ratio
Splash Page On-Load
Splash Page Delayed Load
How to Fix It
What is a Link Profile?
Website
Link
Link
Link
Link Profile Devalued
Pandalization by Association
Devalued by Panda
Devalued by Panda
Devalued Sites
Panda 1.0 Panda 2.5
Fixing Your Link Profile
No short answer, but…
● Build Better Links
● Diversify Anchor Text
● Remove Low Quality Links
● Possibly Switch Domains
Page Load Speed
Page Load Speed Resources
Best Practice <2 Seconds
● http://developer.yahoo.com/performance/rule
s.html - Huge list of tips and tricks
● http://googlewebmastercentral.blogspot.com/
2010/04/using-site-speed-in-web-search-
ranking.html - How and why from Google
● http://blog.kissmetrics.com/loading-time/ -
Some Awesome info on the value of
decreasing load times
Last Chance to Ask Questions
Thank You
Sam McRoberts - [email protected]
Jayson DeMers – [email protected]
Point It Search Marketing Agency
www.pointit.com
