"From Niche To Business" Presentation #NBEFinland Matkamessut in Helsinki, Finland
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Transcript of "From Niche To Business" Presentation #NBEFinland Matkamessut in Helsinki, Finland
#CreativeTravel : Skills & tools for driving business in today’s global market
place.Elena Paschinger | www.CreativElena.com
Travel Writer, Author, Speaker, Language Teacher & Tourism / PR Consultant@Creativelena
@Creativelena
#winelover #CreativeTravel#PortugalFoodStories #Genussreisetipps
What’s in a “niche”?
@Creativelena
Personality Niche 💍(e.g. #winelover, #CreativeTravel ❤ Business Niche 💍(e.g. #inAustria, #Umweltzeichen
• Pairing & cross-referencing• Flexibility & Strategy• Personal background• Out of the box thinking
@Creativelena
Think: Who are the key people in my industry?Location. Networks. Organizational background.Which of their business needsare still unaccounted for?Translation / Publication services. Marketing. Networking. What is their financing structure / revenue model?Public vs. private entity. Governments funds. Getting vital clues for budget negotiations & decision-making.
@Creativelena
EU (LEADER & Erasmus+ Programmes)
Consultant to the Ministry of Economics
Adult Education, Training Academies & Institutes, Universities, Schools
( Int’l ) DMOs &Tourism Boards
Book & Publishing Work
Speaking gigs & conferences
@Creativelena
From Niche to Business: #CreativeTravel• Background: Creative Tourism Studies & Research• Publishing Work: Creative Tourism Austria,
Creative Tourism Network, @CreativElena, Blogging Conferences, Travel Trade Shows• Parallel Niche Building• Power of Serendipity!• Global Expert status• The #CreativeTravelersHandbook.
@Creativelena
• Everything you do leaves a reference. Everything.• Turnover cycles can be minutes, weeks, months or years.
Build & spread your eggs across several baskets.• Strategy, strategy, strategy. Be personal. Be professional.• Always mind: Contracts, signatures, & legal framework.• Success formula: Hit the sweet spot of speaking the
language of your partner, then gradually feed in your own points & arguments for achieving that win-win situation.
From Niche to Business: #CreativeTravel
@Creativelena
Thank you for your attention!
I welcome your questions forour discussion in the blog lab!