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FROM NATURE TO YOU

Marketing presentation

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Honey, a traditional must-have

3 010 3 111 3 4654 885

6 261 6 6921 077 1 3391 482

1 574

1 6651 757

284 363427

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01 0002 0003 0004 0005 0006 0007 0008 0009 000

10 000

2010 2011 2012 2013 2014 2015Num

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Food Beauty & Personal Care Drink

[1] Mintel GNPD. Scope: World. 39 395 products launched during 2010 and 2015[2] Mintel | Base: 1,613 US adults who use facial skincare products

Honey has been enjoyed for thousands of years around the world for its incredible sweetening and regenerating properties.

It is now a must-have ingredient in major consumer goods markets[1]

76% of US consumers are likely to be using or interested in using products with honey for their facial skin care routine[2]

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A treasure celebrated since ancient time

6,000 years ago, the healing and dermo-purifyingbenefits of honey were already reported in a Sumerian tablet, considered as one of the oldest medicinal manuals.

In Asia, Japanese women apply honey on their hands to prevent them from wrinkles and Chinese women mix it with crushed orange seeds to make a softening and cleaning cream for pimples.

In Louisiana, Creole women rub their bodies with a lotion consisting of honey and water mixed with various herbal substances. Such a treatment is used as a cosmetic, as a remedy for skin ailments, and as a protective potion against evil ghosts.

In Mexico, Maya women used honey as a facial mask mixed with lime and blended oat flakes to exfoliate and give moisture to the skin.

Sources: Honey in dermatology and skin care. Bruno Burlando, Laura Cornara. Journal of Cosmetic Dermatology. 12, 306-313.[1] Sanchez Vazquez & Colli Ucan, 1992; De Jong, 1999.

Hippocrates (400 BC), father of western medicine, considered honey to be a real medicine. Aristotle wrote of honey being a salve for wounds.

In Traditional Chinese Medicine, honey is used to preventscars, remove discoloration and freckles, and is said to improve the general appearance of skin.

In Islamic medicine, honey is used for fungal infectionsof the skin.

In the Yucatán Peninsula, Maya used honey for treatmentof ocular conditions such as cataracts and conjunctivitis as well as laryngitis, sore throats, colds and coughs.[1]

A real medicine

The oldest skin care ingredientAn ancestral

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A not-to-be-missed classic ingredient in cosmetics

THE BODY SHOP THE BODY SHOPHONEYMANIA

GUERLAINABEILLE ROYALE

NUXEREVE DE MIEL®

GARNIERTRESORS DE MIEL

ORIFLAMMEMilk & Honey

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Key market data

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Figure 1. Number of new launches containing honey evolution over the 10 past years in Beauty and Personal Care. Scope: World. 11585 products analyzed in total.

40%

39%

12%

6% 3%

Asia PacificEurope

North America

Latin AmericaMiddle East & Africa

Figure 4. Geographical area distribution of the number of new launches containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 8141 products analyzed in total.

47%

27%

17%

7%1%1%

0%SkincareSoap & Bath ProductsHair ProductsColour CosmeticsFragrancesShaving & DepilatoriesDeodorants

Figure 2. Category distribution of the number of new launches containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 8141 products analyzed in total.

0200400600800

1 0001 2001 4001 6001 8002 000

Figure 3. TOP 30 brands or companies launching products containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 8141 products analyzed in total.

Skin Care and Hygiene categories dominates in Honey market

Asia and Europe, honey addicts

The Body Shop is the main honey consumerHoney, a growing star ingredient in Cosmetics

21

StylingLifeHoldings*

The Body Shop

Maybelline3

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IMPAG Group | Austria ∙ France ∙ Germany ∙ Poland ∙ Switzerland www.impag.com

020406080

100120140160180

49%

27%

16%

7%1%0%

0%

SkincareSoap & Bath ProductsHair ProductsColour CosmeticsFragrancesShaving & DepilatoriesDeodorants

Figure 2. Category distribution of the number of new launches containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 598 products analyzed in total.

Key market data | Focus FRANCE

Figure 1. Number of new launches containing honey evolution over the 10 past years in Beauty and Personal Care. Scope: France. 873 products analyzed in total.

Figure 4. TOP 30 claims distribution of the number of new launches containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 8141 products analyzed in total.

Figure 3. TOP 30 brands or companies launching products containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 598 products analyzed in total.

The Body Shop is the main honey consumerA very trendy ingredient in France for 2 years

21

Albion

The Body Shop

Melvita3

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Skin Care represents half the French Honey market

Num

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Honey is mainly used in products claiming a natural, hydrating and ethical positioning

IMPAG Group | Austria ∙ France ∙ Germany ∙ Poland ∙ Switzerland www.impag.com

0

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Key Market data | Focus UK

Figure 1. Number of new launches containing honey evolution over the 10 past years in Beauty and Personal Care. Scope: UK. 978 products analyzed in total.

Figure 4. Geographical area distribution of the number of new launches containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 720 products analyzed in total.

Figure 2. Category distribution of the number of new launches containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 720 products analyzed in total.

Figure 3. TOP 30 brands or companies launching products containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 720 products analyzed in total.

Skin Care and Hygiene categories represent more than 80% of the UK honey market

The Body Shop is the main honey consumerA trendy ingredient in the UK since 2011

21

Marks&Spencer

The Body Shop

Boots3

88

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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 July2016

60%

24%

11%3% 1%1% 0%

SkincareSoap & Bath ProductsHair ProductsColour CosmeticsFragrancesShaving & DepilatoriesDeodorants

Num

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Honey is mainly used in products claiming a natural, hydrating and ethical positioning

IMPAG Group | Austria ∙ France ∙ Germany ∙ Poland ∙ Switzerland www.impag.com

0

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62%

20%

14%3%

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Skincare

Soap & Bath Products

Hair Products

Colour Cosmetics

Fragrances

Shaving & Depilatories

Deodorants

Key market data | Focus USA

Figure 1. Number of new launches containing honey evolution over the 10 past years in Beauty and Personal Care. Scope: USA. 1475 products analyzed in total.

Figure 4. Geographical area distribution of the number of new launches containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 760 products analyzed in total.

Figure 2. Category distribution of the number of new launches containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 760 products analyzed in total.

Figure 3. TOP 30 brands or companies launching products containing honey over the 6 past years (2010-2016) in Beauty and Personal Care. 760 products analyzed in total.

Huge boom of honey 10 years ago in the USA

21

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The Body Shop

Amorepacific3

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Skin Care and Hygiene categories represent more than 80% of the USA honey market

The Body Shop is the main honey consumerN

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Honey is mainly used in products claiming a natural, hydrating and ethical positioning

IMPAG Group | Austria ∙ France ∙ Germany ∙ Poland ∙ Switzerland www.impag.com

Honey is a real 2-in-1 Super-Active

Honey combines the benefits of the components of honey like sugars, minerals, amino-

benefits of the plant it was made from.

From nectar to honeyHoney is a real treasure created by the work ofmany tiny bees, blossom fairies capable oftransforming lead into gold.Foraging from flower to flower, the tiny fairiesthen return to the hive with nectar, which theytransform into honey using a specific enzymecalled invertase that slowly transforms sucroseinto glucose and fructose.Honey is stored in alveoli and ventilated byworker bees. When the right content of water isreached (approx. 20%), they close the alveoliwith a wax operculum.

Making 1kg of honey,

20 million flowers

16 000 working hours

Traveling 400,000 km (equivalent to traveling around the earth 10 times)

Source: http://lesleconsdechoses.com/animaux/faire-du-miel-un-travail-de-titan/

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Regenerating & HealingDermo-purifying

AntioxidantMoisturizing

Soothing

SKIN CARE

Scalp-soothingHair repair

HAIR CARE

Honey is a real 2-in-1 Super-Active

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Why choosing Naturex honeys?

To guarantee the best microbiological safety, our 100% pure orange blossom honey is irradiated ( -irradiation: 10-15 kGy on each industrial batch)

100% PURE HONEY

STRICT CONTROL

OF THE RAW MATERIAL

QUALITY &

SAFETY MICROBIOLOGY FULLY

MONITORED

PREMIUM PACKS EASY TO

MANIPULATE20kg complete opening

pails

High traceabilityAuthentication and non adulteration is carefully checked before processing the honey by an independent analytical laboratory: Pollen analysis, Water content, Free acid content, Sugar content*, HMF value*, Pesticides content*, Heavy Metals*.

Full report on RM available upon request

*: control plan, analysis performed once a year

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Recommended dosageUp to 10% (even up to 50% for specific formula very rich in honey)

pHUse from 3 to 10

IncorporationFor all aqueous systems and emulsions Preferable to add the extract under gentle agitation at the end of the formulation (under 40°C if hot process)

SolubilityWater, glycol

Compatibility

Stability at 10%1 month3 months

Low color impact: Very clear liquid

Sensory analysisNot sticky in emulsion (tested up to 10%)

Why choosing Naturex honeys? | Designed for perfect formulability

SUITABLE FOR ALL AQUEOUS SYSTEMS AND EMULSIONS

FORMULABILITY REPORT

CLOSE TO YOU

created by

We would be pleased to welcome you in our

formulation lab to help you formulate your specific

Honey projects.

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Why choosing Naturex honeys? | Designed for perfect formulability

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18Color gardner scale

Chakah Honey 100%

Lavender Honey 100%

Acacia Honey 100%

Manuka honey 50%

Organic honey 50%

Orange blossom Honey 100%

5

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FROM NATURE TO YOU

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