From mind to market correct
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Transcript of From mind to market correct
![Page 1: From mind to market correct](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b555ea4a795971608b458c/html5/thumbnails/1.jpg)
Gary R. Bronga
Bringing a New Product
to Market
![Page 2: From mind to market correct](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b555ea4a795971608b458c/html5/thumbnails/2.jpg)
Protecting Your Idea
•Patents
•Trademarks
•Copyrights
•Non-Discloser Statements
•Web domain and DBA
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Patents
•Do you need a Patent?
•Types of Patents; Utility and Design
•Provisional Patents
•Patent it yourself
•Patent Pending
•New Laws
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PROTOTYPES•Locally
•SBDC
•Dun and Bradstreet Directory
•Search engine
•Local Inventor clubs
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Running a Business
•Limiting personal liability-the business structure
•Business software
•Business phases and cycles-start with the end
in mind
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Finding a Manufacturer for Your Product
•More than one manufacturer
•USA or Asia
•Non-disclosure forms
•Ask for references and check them
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Will My Product Sell?•Trial period
•Test prices
•Colors and durability
•Test for retail sales
•Test for wholesale sales
•Test, test and test some more
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Early Marketing
•Friends and family
•Niche marketing
•Trade shows
•Catalog buyers
•Online sales and blogs
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PR- The Benefits of Press Releases
•How to create releases•Sales
•Community awareness
•Shipping rates
•Banking benefits
•Many advantages over advertising
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Financing a New Business
•Begin Small
•Keep your day job
•Avoid debt
•Use your time and effort instead of money
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Starting a Business in a Down Economy
•The 1930’s
•Venture capital
•Dealing with Buyers
•Mail volume decreases
•Everyone is open to negotiation
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Negotiating•Everything is negotiable
•Price negotiations
•Quantity price maneuver
•You got to do better than that
•Everyone is open to negotiation
•Win-win vs. win-lose
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Persistence, Commitment and Integrity
•Merchandise buyers
•Dealing with mistakes
•Customer service
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Does Money Change You?
•Purchases orders and contracts
•Personal guarantees
•Employees
•Contractor agreements
•Litigation
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How to Bring a New Product to Market in Three Words
•Read My Book