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Transcript of From Measuring Influence to Engaging With Influencers, by Minter Dial, during iCompetences...
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 128
All Rights Reserved - The Myndset Company
Minter DIAL12 October 2012
In-flu-ence
whatrsquos the deal
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 228
All Rights Reserved - The Myndset Company
3 ObjectivesI Understanding influenceII Finding and measuring influence
III Keys to engaging influencers
QampA
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 328
All Rights Reserved - The Myndset Company
Understandinginfluence
1
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 428
All Rights Reserved - The Myndset Company
WHYshould we care so much
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 528
All Rights Reserved - The Myndset Company
$
ampamp
amp
amp
amp
amp
amp
amp
(
$
$
)++-
01234567
8+43+931
0-2
3-26lt34
8+43+93-4
=lt34
5gt-
AB
)-+C1+05
8+43+-634-gtD36
E-1F26lt4
)-+gtD36
0436+6
8+43+21+Flt-931
G1+Flt-93gt1+05
E-32G1lt-31+36
Flt-93gt1+lt32-1D41C
=H-6-93gt
G1+Flt--93gtI1-1Jlt1F6
The online customer now uses arange of touchpoints to carefully
research purchases
Source P1a-P3 Touchpoint usage throughout Consumer Journey
(All categories) Base Purchasers answering Section P 70441
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 628
All Rights Reserved - The Myndset Company
THE BOOM
0
25
50
75
100
1 2 3 4 5 6 7 8 9 10 11 12
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 728All Rights Reserved - The Myndset Company
bull Establish influence
bull Evaluate what action to take
bull Formulate an answer when needed
When to answer
ldquo Every post deserves an action some deserve an answerrdquo - Lauren Vargas Aetna
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 828All Rights Reserved - The Myndset Company
Authority
InfluenceReach
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 928
All Rights Reserved - The Myndset Company
Whatrsquos the score2
Finding and measuring influence
httpssitesgooglecomsiteihsafootballscores
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1028
All Rights Reserved - The Myndset Company
What is the validity of an algorithm
The right conversation
(with the boss)
StatsSocial Convergence
Gaming
Change of Rules
TransparencyTrustworthiness
+ve -ve
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1128
All Rights Reserved - The Myndset Company
3 free 1 paid amp 1 game
Appinions eCairn Empire Avenue
Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer
TwitterGrade
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 228
All Rights Reserved - The Myndset Company
3 ObjectivesI Understanding influenceII Finding and measuring influence
III Keys to engaging influencers
QampA
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 328
All Rights Reserved - The Myndset Company
Understandinginfluence
1
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 428
All Rights Reserved - The Myndset Company
WHYshould we care so much
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 528
All Rights Reserved - The Myndset Company
$
ampamp
amp
amp
amp
amp
amp
amp
(
$
$
)++-
01234567
8+43+931
0-2
3-26lt34
8+43+93-4
=lt34
5gt-
AB
)-+C1+05
8+43+-634-gtD36
E-1F26lt4
)-+gtD36
0436+6
8+43+21+Flt-931
G1+Flt-93gt1+05
E-32G1lt-31+36
Flt-93gt1+lt32-1D41C
=H-6-93gt
G1+Flt--93gtI1-1Jlt1F6
The online customer now uses arange of touchpoints to carefully
research purchases
Source P1a-P3 Touchpoint usage throughout Consumer Journey
(All categories) Base Purchasers answering Section P 70441
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 628
All Rights Reserved - The Myndset Company
THE BOOM
0
25
50
75
100
1 2 3 4 5 6 7 8 9 10 11 12
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 728All Rights Reserved - The Myndset Company
bull Establish influence
bull Evaluate what action to take
bull Formulate an answer when needed
When to answer
ldquo Every post deserves an action some deserve an answerrdquo - Lauren Vargas Aetna
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 828All Rights Reserved - The Myndset Company
Authority
InfluenceReach
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 928
All Rights Reserved - The Myndset Company
Whatrsquos the score2
Finding and measuring influence
httpssitesgooglecomsiteihsafootballscores
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1028
All Rights Reserved - The Myndset Company
What is the validity of an algorithm
The right conversation
(with the boss)
StatsSocial Convergence
Gaming
Change of Rules
TransparencyTrustworthiness
+ve -ve
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1128
All Rights Reserved - The Myndset Company
3 free 1 paid amp 1 game
Appinions eCairn Empire Avenue
Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer
TwitterGrade
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 328
All Rights Reserved - The Myndset Company
Understandinginfluence
1
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 428
All Rights Reserved - The Myndset Company
WHYshould we care so much
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 528
All Rights Reserved - The Myndset Company
$
ampamp
amp
amp
amp
amp
amp
amp
(
$
$
)++-
01234567
8+43+931
0-2
3-26lt34
8+43+93-4
=lt34
5gt-
AB
)-+C1+05
8+43+-634-gtD36
E-1F26lt4
)-+gtD36
0436+6
8+43+21+Flt-931
G1+Flt-93gt1+05
E-32G1lt-31+36
Flt-93gt1+lt32-1D41C
=H-6-93gt
G1+Flt--93gtI1-1Jlt1F6
The online customer now uses arange of touchpoints to carefully
research purchases
Source P1a-P3 Touchpoint usage throughout Consumer Journey
(All categories) Base Purchasers answering Section P 70441
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 628
All Rights Reserved - The Myndset Company
THE BOOM
0
25
50
75
100
1 2 3 4 5 6 7 8 9 10 11 12
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 728All Rights Reserved - The Myndset Company
bull Establish influence
bull Evaluate what action to take
bull Formulate an answer when needed
When to answer
ldquo Every post deserves an action some deserve an answerrdquo - Lauren Vargas Aetna
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 828All Rights Reserved - The Myndset Company
Authority
InfluenceReach
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 928
All Rights Reserved - The Myndset Company
Whatrsquos the score2
Finding and measuring influence
httpssitesgooglecomsiteihsafootballscores
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1028
All Rights Reserved - The Myndset Company
What is the validity of an algorithm
The right conversation
(with the boss)
StatsSocial Convergence
Gaming
Change of Rules
TransparencyTrustworthiness
+ve -ve
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1128
All Rights Reserved - The Myndset Company
3 free 1 paid amp 1 game
Appinions eCairn Empire Avenue
Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer
TwitterGrade
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 428
All Rights Reserved - The Myndset Company
WHYshould we care so much
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 528
All Rights Reserved - The Myndset Company
$
ampamp
amp
amp
amp
amp
amp
amp
(
$
$
)++-
01234567
8+43+931
0-2
3-26lt34
8+43+93-4
=lt34
5gt-
AB
)-+C1+05
8+43+-634-gtD36
E-1F26lt4
)-+gtD36
0436+6
8+43+21+Flt-931
G1+Flt-93gt1+05
E-32G1lt-31+36
Flt-93gt1+lt32-1D41C
=H-6-93gt
G1+Flt--93gtI1-1Jlt1F6
The online customer now uses arange of touchpoints to carefully
research purchases
Source P1a-P3 Touchpoint usage throughout Consumer Journey
(All categories) Base Purchasers answering Section P 70441
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 628
All Rights Reserved - The Myndset Company
THE BOOM
0
25
50
75
100
1 2 3 4 5 6 7 8 9 10 11 12
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 728All Rights Reserved - The Myndset Company
bull Establish influence
bull Evaluate what action to take
bull Formulate an answer when needed
When to answer
ldquo Every post deserves an action some deserve an answerrdquo - Lauren Vargas Aetna
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 828All Rights Reserved - The Myndset Company
Authority
InfluenceReach
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 928
All Rights Reserved - The Myndset Company
Whatrsquos the score2
Finding and measuring influence
httpssitesgooglecomsiteihsafootballscores
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1028
All Rights Reserved - The Myndset Company
What is the validity of an algorithm
The right conversation
(with the boss)
StatsSocial Convergence
Gaming
Change of Rules
TransparencyTrustworthiness
+ve -ve
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1128
All Rights Reserved - The Myndset Company
3 free 1 paid amp 1 game
Appinions eCairn Empire Avenue
Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer
TwitterGrade
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 528
All Rights Reserved - The Myndset Company
$
ampamp
amp
amp
amp
amp
amp
amp
(
$
$
)++-
01234567
8+43+931
0-2
3-26lt34
8+43+93-4
=lt34
5gt-
AB
)-+C1+05
8+43+-634-gtD36
E-1F26lt4
)-+gtD36
0436+6
8+43+21+Flt-931
G1+Flt-93gt1+05
E-32G1lt-31+36
Flt-93gt1+lt32-1D41C
=H-6-93gt
G1+Flt--93gtI1-1Jlt1F6
The online customer now uses arange of touchpoints to carefully
research purchases
Source P1a-P3 Touchpoint usage throughout Consumer Journey
(All categories) Base Purchasers answering Section P 70441
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 628
All Rights Reserved - The Myndset Company
THE BOOM
0
25
50
75
100
1 2 3 4 5 6 7 8 9 10 11 12
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 728All Rights Reserved - The Myndset Company
bull Establish influence
bull Evaluate what action to take
bull Formulate an answer when needed
When to answer
ldquo Every post deserves an action some deserve an answerrdquo - Lauren Vargas Aetna
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 828All Rights Reserved - The Myndset Company
Authority
InfluenceReach
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 928
All Rights Reserved - The Myndset Company
Whatrsquos the score2
Finding and measuring influence
httpssitesgooglecomsiteihsafootballscores
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1028
All Rights Reserved - The Myndset Company
What is the validity of an algorithm
The right conversation
(with the boss)
StatsSocial Convergence
Gaming
Change of Rules
TransparencyTrustworthiness
+ve -ve
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1128
All Rights Reserved - The Myndset Company
3 free 1 paid amp 1 game
Appinions eCairn Empire Avenue
Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer
TwitterGrade
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 628
All Rights Reserved - The Myndset Company
THE BOOM
0
25
50
75
100
1 2 3 4 5 6 7 8 9 10 11 12
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 728All Rights Reserved - The Myndset Company
bull Establish influence
bull Evaluate what action to take
bull Formulate an answer when needed
When to answer
ldquo Every post deserves an action some deserve an answerrdquo - Lauren Vargas Aetna
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 828All Rights Reserved - The Myndset Company
Authority
InfluenceReach
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 928
All Rights Reserved - The Myndset Company
Whatrsquos the score2
Finding and measuring influence
httpssitesgooglecomsiteihsafootballscores
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1028
All Rights Reserved - The Myndset Company
What is the validity of an algorithm
The right conversation
(with the boss)
StatsSocial Convergence
Gaming
Change of Rules
TransparencyTrustworthiness
+ve -ve
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1128
All Rights Reserved - The Myndset Company
3 free 1 paid amp 1 game
Appinions eCairn Empire Avenue
Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer
TwitterGrade
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 728All Rights Reserved - The Myndset Company
bull Establish influence
bull Evaluate what action to take
bull Formulate an answer when needed
When to answer
ldquo Every post deserves an action some deserve an answerrdquo - Lauren Vargas Aetna
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 828All Rights Reserved - The Myndset Company
Authority
InfluenceReach
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 928
All Rights Reserved - The Myndset Company
Whatrsquos the score2
Finding and measuring influence
httpssitesgooglecomsiteihsafootballscores
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1028
All Rights Reserved - The Myndset Company
What is the validity of an algorithm
The right conversation
(with the boss)
StatsSocial Convergence
Gaming
Change of Rules
TransparencyTrustworthiness
+ve -ve
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1128
All Rights Reserved - The Myndset Company
3 free 1 paid amp 1 game
Appinions eCairn Empire Avenue
Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer
TwitterGrade
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 828All Rights Reserved - The Myndset Company
Authority
InfluenceReach
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 928
All Rights Reserved - The Myndset Company
Whatrsquos the score2
Finding and measuring influence
httpssitesgooglecomsiteihsafootballscores
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1028
All Rights Reserved - The Myndset Company
What is the validity of an algorithm
The right conversation
(with the boss)
StatsSocial Convergence
Gaming
Change of Rules
TransparencyTrustworthiness
+ve -ve
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1128
All Rights Reserved - The Myndset Company
3 free 1 paid amp 1 game
Appinions eCairn Empire Avenue
Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer
TwitterGrade
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 928
All Rights Reserved - The Myndset Company
Whatrsquos the score2
Finding and measuring influence
httpssitesgooglecomsiteihsafootballscores
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1028
All Rights Reserved - The Myndset Company
What is the validity of an algorithm
The right conversation
(with the boss)
StatsSocial Convergence
Gaming
Change of Rules
TransparencyTrustworthiness
+ve -ve
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1128
All Rights Reserved - The Myndset Company
3 free 1 paid amp 1 game
Appinions eCairn Empire Avenue
Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer
TwitterGrade
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1028
All Rights Reserved - The Myndset Company
What is the validity of an algorithm
The right conversation
(with the boss)
StatsSocial Convergence
Gaming
Change of Rules
TransparencyTrustworthiness
+ve -ve
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1128
All Rights Reserved - The Myndset Company
3 free 1 paid amp 1 game
Appinions eCairn Empire Avenue
Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer
TwitterGrade
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1128
All Rights Reserved - The Myndset Company
3 free 1 paid amp 1 game
Appinions eCairn Empire Avenue
Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer
TwitterGrade
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1228
All Rights Reserved - The Myndset Company
gt 85 million people analyzed onmajor social networks
used by over 3000 brands and
apps
httpkloutcomcorpbusiness
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1328
All Rights Reserved - The Myndset Company
True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood
that the content will be acted upon
Network Influence ndash Influence level of
engaged audience
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1428
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1528
All Rights Reserved - The Myndset Company
PeerIndex currently tracks approx
45 million Twitter profiles
Based in England
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1628
All Rights Reserved - The Myndset Company
Authority ndash How much others rely on
recommendations and opinions
Audience ndash Number of people impactedby online actions
Activity ndash The level of activity relative to
communities of influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1728
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1828
All Rights Reserved - The Myndset Company
Influence Score Themeasure of ability toinspire others
Outreach ScoreMeasured in levels (12)an indication of howgenerous you are
To which 200communities you belong
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 1928
All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2028
All Rights Reserved - The Myndset Company
Blog RSSTwitter
FacebookLinkedIn
YouTube
Twitter Facebook
FoursquareGoogle+
YouTubeInstagram
Tumblr Blogger
WordpressLastfmFlickr
Twitter Facebook
Blog RSSTwitter
FacebookLinkedInQuora
YouTube
Networks tracked
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
All Rights Reserved - The Myndset Company
Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2128
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Your Objective(s)
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2228
All Rights Reserved - The Myndset Company
Evaluate patternsSaturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2328
All Rights Reserved - The Myndset Company
Understand their [hi-]story
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2428
All Rights Reserved - The Myndset Company
Channel choice
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2528
All Rights Reserved - The Myndset Company
WIIFM
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2628
All Rights Reserved - The Myndset Company
CONCLUSION
Social Media aggregators
Activity Influence
Donrsquot ldquogamerdquo influence
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2728
All Rights Reserved - The Myndset Company
FURTHER READING
TechCrunch article
Marketing Land
Business2Community
All Rights Reserved - The Myndset Company
Saturday October 13 12
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR
7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012
httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 2828
All Rights Reserved The Myndset Company
themyndsetcom
mdial minterthemyndsetcom
+33 6 23 65 76 61
minterdialfr
mdialFR