From Looking to Making: An Introduction to Graphic Design
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Transcript of From Looking to Making: An Introduction to Graphic Design
From Looking to Making: An Introduction to Graphic Design
Ojus Doshi
MFA CandidateGraphic Design | RISD
ojusdoshi.com
Human Centered Design
Involving a human being or members of the specific target
community involved in the production and testing of a
product as early as possible.
You can engineer a perfectly functioning machine, it’s
technically efficient and accomplishes all its goals—but
when a human in a certain situation goes to use it, may not
account for unique situations (because humans are
complex creatures).
What is Graphic Design?The arrangement of text and/or image to convey a message to many people at once.
Personal Computer means that
broader audience has tools and
capabilities necessary to do what
was done with very technical
machinery in the past
Mapping*see also: Hugh Dubberly’sconcept mapshttp://www.dubberly.com/concept-maps
Generating a Concept: What is a concept?It’s a larger, meaningful theme that connects all of what you try to make and all the visual output you generate. It is a glue, guide and aspect that often connects with your audience on an emotional level. It stems from the “content” of your message.
CDC
If you’re living with HIV and not being safe, you could be living with a lot more.
Protect Yourself. Protect Others.
Printed in the USA, August 2007.
Washington Post
Exercise5 minutes: observations or mind map
5 minutes: sketch 1 concept — pick your
craziest idea Name 123-456-7890
Print • Poster
• Book / Magazine
• Brochure, Pamplets, Flyers
• Billboards
• Postcards / Mailers
• Menus or Store Signage
• Packaging
preventable.ca website: “we took over Vancouver’s much-loved sculpture “A-maze-ing Laughter” at English Bay. We dressed the sculpture in oversized orange lifejackets, along with a small sign that reminds people to have a word with themselves before thinking that drowning only happens to others.
Our intention: to change your attitude about safety on the water.”
Boostup.org was a campaign by Ad Council and visualized by ad agency Publicis Kaplan Thaler in 2010. Mission was to help high schoolers in tough neighborhoods graduate.
Integration of concept and visual form: giving students a boost, literally and figuratively, use of environment and everyday flow through space.
Board Games & Video Games “Zones has been designed as part of Public Health England’s (PHE) national youth health campaign. It encourages young people to think and talk about the health issues that affect them growing up, and help prepare them to make informed decisions.” http://campaigns.dh.gov.uk/2013/05/08/zones-board-game-now-available-for-youth-groups-and-clubs/
Deconstructing Visual Form
Contrast & Visual Hierarchy: What is Most Important
Composition and Organization: White Space, Arrangement, Grid
Emotion and Personality: Color, Typography, & Shape
Typographic Hierarchy
KYNE and Speak Up Africa — Africa United
CenterSymmetry
KYNE and Speak Up Africa — Africa United
1 is 2 manywhitehouse.gov
No More Campaign (with NFL)
Asymmetrical Composition
Kaplan Publicis Thaler — boostup.org
Typography
KYNE and Speak Up Africa — Africa United
ResourcesGraphic Design Process Skolos + Wedell
Guide to Graphic DesignScott Santoro
Graphic Design for Nondesigners Tony Seddon, Jane Waterhouse, and Rick Landers
designobserver.com
AIGA
Graphic Design ThinkingEllen Lupton
A Kidd’s Guide to Graphic DesignChip Kidd
imageofthestudio.com