From Local Living Lab to European MVNO Business Frank Bekkers Mobile Vikings
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Transcript of From Local Living Lab to European MVNO Business Frank Bekkers Mobile Vikings
"From local Living Lab to European MVNO Business"
The biggest living lab in the world (2004)
Flanders
6 x € 300.000 = € 1.800.000 € 1.800.000 +
Research Mobile ApplicaNon
Build a Wireless City with > 500 hotspots
+ 2.000 test users
Biggest success
Alfa community of i-‐City
200 users did receive a very small budget and technical support for their dream applicaNon
A lot of the alfa’s did became an employee of one of the founding companies of i-‐City.
i-‐City 2006 (before Apple)
hWp://www.youtube.com/watch?v=kDGNLm8eAgk&feature=player_embedded
Lessons learned
• CommunicaNon is key • Hands on versus academic approach • Unpredictable • MulNdisciplinary approach works • Don’t be afraid to fail • Bringing people into one project leads to new businesses
• Partnerships
Spin-‐offs
Our spin-‐off
Our spin-‐off
i-‐City moved to IBBT (ilab.o)
What did we take from the lab
• Good people • Partnerships • The conversaNon approach with new tools like TwiWer and Facebook
• Discussion with focus groups • Trial and error • ConNnuous innovaNon • Build, test, break, rebuild, test, …
Example 1
Did start as a mini lab for KPN We build our website with 3 ex-‐alfa’s We sNll organize focus groups We found our first test user over twiWer
Growth Mobile Vikings
0
20,000
40,000
60,000
80,000
100,000
120,000
Example 2
Build with the community Open API’s for developers Test groups of users Test groups of merchants Build, test, break, rebuild, test, …
Result in one week
> 24.000 Spots made by Mobile Vikings
Products
Maybe ? Viking TV Viking Media Viking Gaming
Plans
+
Viking Research ?
European Plans
• Poland • Germany • Netherlands • ???
European Plans
• Poland • Germany • Netherlands • ???
Same approach build, test, rebuild, test …
Next big step
• Strong idenNty management • Layers
Next big step
• Strong idenNty management • Layers
For this we will need partners Academic Partners Governement Business Partners
Thank you
TwiWer : @flaorank