From Info to Insight: Adding Value With Premium Search Services
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Transcript of From Info to Insight: Adding Value With Premium Search Services
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Mary Ellen Bates
October 2014
From Info to Insight: Adding Valuewith Premium Search Services
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Tweeting this?
Mary Ellen: @mebs
ProQuest Dialog: @DialogLLC
MN SLA: facebook.com/MNSLA
NE SLA: @SLANewEngland
2@mebs
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Meet GOOGLE NOW
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Are we as good as Google Now?
When in Germany, I saw:€/$ exchange rate
Time and weather at home and locally
“Good morning” in German
Nearby events
Bus schedule
Tourist attractions
… 4@mebs
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Info landscape, 2014
Everything is on Google
(well, exceptSocial media
Published literature
Multimedia
Archives
Deep web content…)5@mebs
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Info landscape, 2014
Social media is the new searchResults more relevant to me
“Authoritative” = people I know
Digital generation are not searchers
6@mebs
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Info landscape, 2014
Too much text is badTLDR
More text in image format
Competing for attention in social media
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Info landscape, 2014
Everyone’s an expert searcher90% find the info they are seeking75% say info on search engines isaccurate and trustworthy65% say search engines are fair, unbiasedsource of info
[owl.li/BCiCR]8@mebs
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How do we respond?
“Are you choosing the best tool?”
“Are you finding info or answers?”
“Can you get better answers?”
“Do you know when to bring in a pro?”
10@mebs
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Let’s own our expertise!
Info pros take 1/3 the time
Average searcher:Clicks only first few Google results
Doesn’t go to page 2
Uses 1 or 2 search terms
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Create a little FUD
Change word order in a search to findsignificantly different results
Change search engines for moreunique results
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@mebs
Google: ocean fishingacidification
Google: fishingacidification ocean
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Bing: oceanacidification fishing
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QUICK POLL
How much value does the infocenter add for your organization?
• Not much value
• Some value
• A lot of value
• I don’t know14@mebs
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Do info pros add ‘a lot of value’?
Info pros:55% say yes
Execs:34% say yes
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0%
10%
20%
30%
40%
50%
60%
Info pros Execs
@mebs
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ft.com/sla
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Execs’ top info pain points
Info overload
Filtering through retrieved info
Relevancy of info
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ARE we adding value?
Biggest disconnects:
Decision-ready information
Relationship mindset
Communication of value
Proactively ID info needs
18@mebs
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“Doc” Bates
Create tools for better info retrieval
Create decision-ready information
Provide more distilled results
Make your results more value-apparent
Make yourself more value-apparent
19@mebs
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“Doc” Bates
Create tools for better info retrieval
Create decision-ready information
Provide more distilled results
Make your results more value-apparent
Make yourself more value-apparent
20@mebs
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Enable better outcomes
Use your admin powers for good!Select the UI
Pre-select databases to search
Set (lots of!) search defaults
Set search results defaults
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PQD User Interface tab
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PQD User Interface tab
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PQD User Interface tab
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Enable better outcomes
Out-google Google AlertsCreate alerts, RSS feeds that really work!
Create widgets to ensure better searchresults
25@mebs
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Create widgets at
Preconfigure a search by selecting:Databases
Limit to full text, peer reviewed
Search within specific fields
Additional search terms to apply
Search interface
Authentication method26@mebs
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Enable better outcomes
Encourage more self-serviceCreate library branding w/ contact info
28@mebs
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Enable better outcomes
Encourage more self-serviceCreate library branding w/ contact info
Create, link to short help videos
Create, link to cheat-sheets
Use your vendors’ resources!
29@mebs
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“Doc” Bates
Create tools for better info retrieval
Create decision-ready information
Provide more distilled results
Make your results more value-apparent
Make yourself more value-apparent
31@mebs
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Know what the decision is
“What outcome will be affected by thisdeliverable?”
“What will you do next with this deliverable?”
“How will this deliverable be shared?”
“What would make this deliverable moreuseful?”
32@mebs
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Use their preferred format
Format = (perceived) valueSlide deck?
1-page exec summary?
Timeline?
Data in graphic format?
33@mebs
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Look for info about info
Use PQD’s right panel for frequenciesWhat orgs are involved in this topic?
What are the key publications?
Who holds the most patents?
34@mebs
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“Doc” Bates
Create tools for better info retrieval
Create decision-ready information
Provide more distilled results
Make your results more value-apparent
Make yourself more value-apparent
35@mebs
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Get graphic!
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BYOD: BUILD Your Own Data
Search set countsCount mentions of topic over time{topic} AND 2014{topic} AND 2013{topic} AND 2012
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BYOD: BUILD Your Own Data
Search set countsCount mentions of topic over time{topic} AND 2014{topic} AND 2013{topic} AND 2012
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Used enhanced output
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Create customized output
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Create customized output
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“Doc” Bates
Create tools for better info retrieval
Create decision-ready information
Provide more distilled results
Make your results more value-apparent
Make yourself more value-apparent
42@mebs
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Remember TLDR
How can you “lighten” your results?Table of contents
Summary of results
Extract of the good stuff
Pull-quotes
Insert charts, graphs, tables
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Before you send a report...
Am I addressing my client’s info painpoints?
Have I eliminated info overload?
Are these filtered results?
Is everything really relevant?
Will it help my client achieve her goal?
44@mebs
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“Doc” Bates
Create tools for better info retrieval
Create decision-ready information
Provide more distilled results
Make your results more value-apparent
Make yourself more value-apparent
45@mebs
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Anticipate problems
Build search templatesPatent files and lit searching
Links to internal resources
Monitor use by dept/groupID low/anomalous use
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When to call for help
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Triggers for “Help!”
>15 minutes of searching
When a lot is at stake
Embed help in portals, search screens
Offer live chat / text-a-librarian
48@mebs
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Do you know...
what your clients’ biggest pain pointsare?
how your clients describe your library’sservices?
what you do that changes someone’soutcome?
49@mebs
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Be brave!
Start one new thing that scares youProviding analysis
Creating graphics
Creating slide decks
Asking (twice) for client’s use of the info
50@mebs
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51@mebs
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White Papers for info pros
From Info to Insight: demonstratingyour library’s value to endusers…and to upper management(owl.li/tyabQ)
Moving Beyond Google: why and whento go pro (owl.li/tya3u)
52@mebs
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You can reach Mary Ellen at
+1 303 772 7095BatesInfo.com, Reluctant-Entrepreneur.com
Twitter: @mebs
LinkedIn: maryellenbates
Facebook: maryellenbates
54@mebs