FROM IMAGES TO ANSWERS

Media Cybernetics

2005 OLA Distributor Meeting

Punta Cana, May 2005

About Media Cybernetics, Inc.

• 10 Offices Worldwide– USA (Silver Spring, San Diego, Boston, Pittsburgh)– Leiden, The Netherlands– Wokingham, England, United Kingdom– Goettingham, Germany– Singapore, Republic of Singapore– Tokyo, Japan– Shanghai, China

• More than 160 Worldwide Dealers• More than 30 Value-Added Resellers• More than 20 OEMs

About Media Cybernetics, Inc.

About Media Cybernetics, Inc.

• Roper Industries, Inc– (NYSE Symbol ROP)– Web Site http://www.roperind.com– 23 Companies in Four Divisions (More Acquisitions Coming)– 2003 Sales of $657MM (7% Growth over 2002)– 2004 Sales so far of $693MM (guidance range $940-945MM for 2004)– Divisions:

• Energy Systems and Controls (21%)• Industrial Technology (27%)• Instrumentation (28%)• Scientific and Industrial Imaging (24%)

• Scientific & Industrial Imaging Group– Media Cybernetics (Analysis Software)– Acton Instruments (Spectroscopy Hardware)– Gatan (SEM, TEM Equipment)– Photometrics (Scientific-Grade Cameras)– Princeton Instruments (Scientific-Grade Cameras & Equipment)– QImaging (Scientific-Grade Cameras)– Redlake (Very High-Speed Cameras)

About Media Cybernetics, Inc. in Latin America

• 10% of our World wide dealers are in Latin America

• 10% of our international sales (non-US) comes from Latin America

• Dedicated sales support for Latin America

• Technical support person (Spanish speaking)

Media Cybernetics Latin American Business Plan

• Customers – Addressing the needs of our existing and

new imaging customers

• Provide Applications– Provide Applications instead of Tools

• Sales Process– Develop Sales process that supports both

high-end and low-end system sales.

Understanding our customers

Getting closer with our customers

• Lead follow-up• Web-ex seminars• Imaging seminar in Brazil/Mexico• Application notes in Spanish on new

Web-site

Markets coverage

• Life Science and Research (70% of Media Cybernetics sales)– Dynamic process– Flexible

• Industrial and Engineering (30% of Media Cybernetics sales)– Structured process– Turn key solutions

Products Coverage

Image Acquisition

Image Analysis

Information Publishing

Basic

(70%)

Evo LC/MP IPE/IPD Report

Intermediate

(25%)

Evo VF IPP/IPP MC

QED Image

IQBase

Advanced

(10 %)

Hama/EXi IPP AMS QED InVivo

IQStudio

Analytical Applications and Services

Media Cybernetics Products speeds image acquisition and analysis for end-users, including engineers, researchers, analysts and other information workers and managers.

Faster Insight: Image Pro features interactive visual image analysis that speeds time to insights.

Ease of Use: Image Pro features easy-to-use, image acquisition that facilitates image gathering.

Best Practices: Image Pro captures best practices for image analysis and distributes them to users at all experience levels.

Provide Applications

Count Size

Extended Depth of Field

Multi Dimensional Image Acquisition

Selling as a team

Customers

DealersOLA

Media CyberneticsPartners

Dealer Organization

Image Acquisition

Image Analysis

Information Publishing

Basic

(70%)

Complete sales team

Complete sales team

Complete sales team

Intermediate

(25%)

Advanced Sales team

Advanced Sales team

Advanced Sales team

Advanced

(10 %)

Imaging Specialist

Imaging Specialist

Imaging Specialist

Sales training based around packages

Image Acquisition

Image Analysis

Information Publishing

Basic

(70%)

Web-ex

Articles

Web-ex

Articles

Web-ex

Articles

Intermediate

(25%)

Training US Silver Spring-

Miami

Training US Silver Spring-

Miami

Training US Silver Spring-

Miami

Advanced

(10 %)

Training Brazil-Chile-

Mexico

Training Brazil-Chile-

Mexico

Training Brazil-Chile-

Mexico

Roadmap 2005-2006

• Lead Assignment and followup (Media calls to get information, dealer follows up)

• Dealer support process for 3 product levels (Basic, Medium and Advanced)

• Dealer structure definition (group)• Media Cybernetics focus group

• Focus on specific dealer training schedules to build dealer’s imaging knowledge.

• Improve feedback from channel manager to headquarters

• Closer relationship with dealers again

• Imaging seminars in Brazil/Chile and Mexico• Close contact with OLA and further training and channel support

for Laz, Carmen and Guiermo

www.mediacy.comSilver Spring, MD (Headquarters)

Offices in:

Boston, MA, Pittsburgh, PA & San Diego, CA

Leiden, The Netherlands

Goettingen, Germany

Wokingham, United Kingdom

Singapore, Republic of Singapore

Tokyo, Japan

Shanghai, China