From HOMI to · 2019. 10. 16. · Italian and international trade magazines and B2C channels linked...

From HOMI to

homimilano.com

HOMI:

Three new exhibitions

24–27 January 2020, Festivity 22–26 January 2020

13–16 September 2019

13–16 September 2019 and February 2020

Festivity

22–26 January 2020

24–27January 2020

Festivity

22–26 January 2020

24–27 January 2020

The annual exhibition devoted to lifestyle, the table and home

decoration. A unique and not-to-be-missed opportunity to meet

all the trends of the world of living. Not just products, but

different ideas, projects, styles and cultures, in an event that is

new and different every time, providing plenty of inspiration for

the lifestyles community. All that is HOMI.

VENUE

Fiera Milano Rho

7 halls (1, 2, 3, 4, 6, 10)

Festivity (22—26 January 2020)

24–27 January 2020

Product group

Table&KitchenHome decoration

Home furnishingsTextileFragrancesGift

Home articlesGadgetStationeryFestivities

Christmas decorations


24–27 January 2020


24–27 January 2020

• Openings to new markets

• Brand reputation

• Presence at foreign exhibitions

• Targeted initiatives

• Promotion and scouting of visitors and buyers

Communication plan and incoming buyers

PROMOTION, COMMUNICATION AND EVENTS

International media plan, including the most importantItalian and international trade magazines and B2C

channels linked to the world of Lifestyle and homedecoration. Sending of newsletters and DEMs to

selected operators’ databases. Widespread promotionon all social channels. Realization of events and

conferences in a special dedicated area.

INCOMING BUYERS

Italian trade operators in addition to a selection

of highly profiled international buyersfrom all over the world, result of a collaboration

with ICE (Italian Trade Agency).


24–27 January 2020

TRADE VISITORS

• Buying groups - Department stores• Chain Stores• Concept Stores• Designers – Architects

• Ho.Re.Ca. design, Luxury hotels,• Suppliers of leading international hotel chains• Interior designers

• On line stores / ecommerce• Resort Thalasso and Spa• Thermal spas• Small, medium and big independent

retailers• Stationery shops• Wholesalers, importers• Mass distribution

INCOMING BUYERS

• Architectural firms• Suppliers of leading international hotel chains• Concept Stores

• Consultant• Contract• Department Stores• Distributors

• E-commerce-online shops• Wholesalers• Importers• Independent Stores

• Retailers

HOMI 2020 profiles


EXHIBITORS

• Big volume articles (homedecoration, bath decoration, school, small home appliances)• Christmas decoration

• Designer• Fragrances and candles• Gadgets and gift• Handicraft

• Home decoration• Kids• Lighting• Small appliances

• Stationery• Tableware, Kitchen accessories• Textile

80.00018% FROM 90 FOREIGNCOUNTRIES

Main countries: USA +100%,

Russia +60%, Germany+40%, Spain, Switzerland, China,

France and Japan +20%.First time visiting: Bahrain, Norway,

Taiwan and Uzbekistan.

1.150EXHIBITORS27% FROM 38 FOREIGN

VISITORS

Countries Top 10: Spain, France, Germany, Greece, Holland,

Portugal, UK, Japan, Austria,

Denmark.

750SELECTED FROM ITALY ANDMORE THAN 72 FOREIGN

COUNTRIES

Including France, Germany, UK, Holland, Scandinavia, Algeria,

Morocco, Tunisia, Libya, United ArabEmirates, Israel, Russia, South

Africa, China, Hong Kong, Indiaand Vietnam.

Key figures of HOMI January 2019

Exhibitors of HOMI January 2019

OCEANIA

ABROAD

NORTH, SOUTH AND

CENTRE AMERICA

AFRICAAND MIDDLE EAST

EST EUROPE ASIA

EUROPE

ITALY

Trade visitors of HOMI January 2019

• NORWAY• BAHRAIN

• MAURITIUS• MALDIVE• LUXEMBOURG• GHANA

• HAITI• CAYMAN ISLANDS• TURKMENISTAN• UZBEKISTAN

• CHRISTMAS ISLAND

TOP 10

• SWITZERLAND• SPAIN

• RUSSIA• FRANCE• GREECE• CHINA

• JAPAN• GERMANY• USA• PORTUGAL

• ARGENTINA• UNITED ARAB

EMIRATES• HOLLAND• CANADA• SAUDI ARABIA

• QATAR• MOLDAVIA• USA• ISRAEL

• DENMARK

FIRST TIME VISITING

COUNTRIES WITH AN INCREASE

OVER 25% OF VISITORS

ITALY ABROAD


CENTRE

NORTH EAST

NORTH WEST

SOUTH

ITALY

EUROPE

ASIA

AMERICA

AFRICA

OCEANIA

ABROAD


KIDS STYLE

AREAS OF INTEREST

FRAGRANCES & PERSONAL CARE

HOME TEXTILES

CONCEPT LAB, LIVING HABITS

HOBBY & WORK, GIFT & EVENTS

FASHION & JEWELS

SECTORS OF ACTIVITY

SERVICE INDUSTRY (CONSULTING, MARKETING, PUBLISHING, LOGISTICS) + ISTITUTIONS, ASSOCIATIONS

ARCHITECTURE, INTERIOR DESIGN

HOSPITALITY, RESTAURANT, BAR, WELLNESS, SPORT, END USERS

MANUFACTURERS, BRAND & DESIGNERS

DISTRIBUTORS AND REPRESENTATIVES (MASS DISTRIBUTORS, IMPORT-EXPORT, AGENTS, CASH&CARRY…)

INDEPENDENT RETAILERS, CHAIN STORES, DEPARMENT STORES

BUYERS’ ACTIVITY

• Architectural firms• Suppliers of leadinginternationalhotel chains

• Concept Stores• Consultant• Contract• Department Stores

• Distributors• E-commerce-online shops• Wholesalers• Importers

• Independent Stores• Retailers

72 ORIGIN COUNTRIESTOP 10 APART FROM ITALY

• Canada• China• India

• Japan• Russia• South Africa• Spain

• Turkey• United Arab Emirates• USA

750 buyers selected by our Team

Buyer

750 buyers selected by our Team Buyer

BRAND

• Italy: La Rinascente, Coop, C’ART group• Canada (Board of IDC)

• China (JD.com; 5 Lux company)• France (Le Bon Marchè, les Galleries Lafayette)• India (Radisson Blu)• Israel (Belle & Sue)

• Japan (Mitsukoshi Department Stores- Nihombashi+Ginza, Odakyu Department Stores Co. Ltd, Hankyu-Hanshin Department Stores, ABISTE corporation, NAGAO International Inc., Isetan Department Stores)

• Kosovo (Coincasa)• Qatar (Marriott International)• Russia (Radisson Blu, Crocus Int’l – Tvoy Dom)• Saudi Arabia (Harvey Nichols Saudi Arabia)

• South Korea (Emart Inc.)• Spain (Westwing E-service Iberia)

BUYERS’ ACTIVITY

ARCHITECTURE FIRM

INDEPENDENT STORE

IMPORTERS AND DISTRIBUTORS

IMPORTERS

RETAILER

DISTRIBUTOR

CONCEPT STORE

DEPARTMENT STORE

WHOLESALER

E-COMMERCE/ONLINE SHOP

CONSULTANT

CONTRACT

HOTEL CHAINS

Incoming buyers selected by

our Team Buyer

KIDS STYLE

HOME TEXTILES, HOME WELLNESS

GIFT&EVENTS, HOBBY&WORK

FASHION & JEWELS – JEWELLERY - BIJOUX

FASHION & JEWELS – FASHION ACCESSORIES

LIVING HABITS – KITCHEN, TABLE

LIVING HABITS – LIVING, GARDEN&OUTDOOR

MAIN SECTORS

WOULD YOU RECOMMEND HOMI MILANO?DO YOU THINK HOMI MILANO IS

IMPORTANT FOR YOUR BUSINESS?

ARE YOU SATISFIED WITH YOUR VISIT?

What do the interviewed buyers say about HOMI? Interview conducted with CAWI methodology (Computer Assisted Web Interviewing)

NOT IMPORTANTIMPORTANTVERY IMPORTANT

FIRST EDITION BUYERS

HISTORICAL BUYERS

FOREIGN BUYERS

ITALIAN BUYERS

SURE

YES

NO

VERY SATISFIED

SATISFIED

NOT SATISFIED

FIRST EDITION BUYERS

HISTORICAL BUYERS

FOREIGN BUYERS

ITALIAN BUYERS

What do the interviewed buyers and exhibitors say about HOMI

«The meeting and the exchange with

other more or less similar realities

feed a new curiosity and stimulus in

improving one's business. We feel this

new creative energy whenever we

participate “

«HOMI = Milan and Milan is a

fundamental crossroads for Europe»

«This edition was beautiful and

concentrated. No empty space. Good

turnout. Some suppliers weren’t there

but we have acquired new ones. Nice

entrance from the central part

compared to the peripheral ones, even

if the parking was a bit

uncomfortable.»

What do the interviewed buyers and exhibitors say about HOMI

«The market is inevitably changing, so for all those who run

businesses, HOMI represents an opportunity to find new items

to offer to a world in constant evolution»

«This is my first exhibition in Europe. I got the latest trend and

every company I visited is very friendly. So I got a good

impression about HOMI. That's why I would like to recommend

to colleagues.»

Home LivingTable&Kitchen, Tradition and

Innovation, Modern&Design,

Creazioni + Sperimenta

HALLS 2HALLS 2HALLS 2HALLS 2----4444

Home DecorHome furnishings, Home

decoration, Textile,

Fragrances


Festivity(22-26 January 2020)

Festivities, Christmas Decorations

HALL 5HALL 5HALL 5HALL 5

24–27 January 2020

Home Gift&TradeGift Ideas, Articles for the home,

Gadgets, Stationery


KEY TO SYMBOLS

Festivity(22-26 January 2020) Festivities, Christmas Decorations

RECEPTION PARKING - LOTS

BUSINESS POINTSECRETARIAT OFFICESPRESS OFFICES

SUBWAY

RAILWAY STATION

TAXI

AIRPORT SHUTTLE

FIRST AID

From HOMI to · 2019. 10. 16. · Italian and international trade magazines and B2C channels linked...

Documents

Transcript of From HOMI to · 2019. 10. 16. · Italian and international trade magazines and B2C channels linked...