#atlassian

JAY ROGERS • DESIGNER • ATLASSIAN • @jbrogers

From Feedback to Feature

Hi, we have 20 minutes!

jrogers@atlassian.com@jbrogers

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M A P P I N G

C R U N C H I N G

V I S U A L I Z I N G

D E S I G N I N G

You’re talking to your customers.

• Online user groups and forums • StackOverflow & Quora • Support and feature requests • License databases • In-product feedback buttons

Problem. Solution.

“Let’s not talk about innovation. Let’s talk about fun.”

—Dan Szuc

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D E S I G N I N G

KJ Sort

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Affinity Diagram

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A bunch of sticky notes

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• patterns - where is the same thing happening?

• what are the questions they are asking? • relationships between things and people • topic areas, similar problems • where are goals similar

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U P D AT I N G C O N T E N TC L I E N T L O G I N S

U P G R A D E S

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Ask why five times.

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Panorama mode works great on whiteboards!

P U B L I C S E RV I C E A N N O U N C E M E N T

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E N T I T Y M A P

J O U R N E Y M A P

C O N C E P T M AT R I X

Concept Matrix

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distilling a central idea

Teams

Agile

Design

Customers

Agile Interviews

Data

AnalysisInfo

Tools

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Teams

Agile

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Customers

Interviews

Data

Analysis

Information Tools

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Teams

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Interviews

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Teams

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Teams

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Teams

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Information tools to help your team analyze the data from your customer interviews

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Journey Map

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understand flow and process

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Observation & Empathy

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Entity Map

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understand relationships

Relationship Diagram

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Entity Relationship Modelling

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INTERMISSION: Stick Figures

INTERMISSION: Stick Figures

thank @bencrothers on twitter

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Explore. Communicate.

1 0 0 0

V I S U A L I Z I N G

V I S U A L I Z I N G

Eyes 500 Million Years

Words 100 Thousand Years

Key takeaways: #atlassian

GO BIG!V I S U A L I Z I N G

V I S U A L I Z I N G

Actors Actions Objects/Artifacts Contexts

Who? (portrait) How much? (chart) Where? (map) When? (timeline) How? (flowchart) Why? (plot)

Jay Dan Roam

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C R U N C H I N G M A P P I N G V I S U A L I Z I N G

Not what, but how

D E S I G N I N G

D E S I G N I N G

D E S I G N I N G

“Let’s not talk about innovation. Let’s talk about fun.”

—Dan Szuc

So:

D E S I G N I N G

Key takeaways: #atlassian

• Talk (listen) to your customers• Explore what they’re telling you

• in fun ways!• do it as a team

• Reframe, reframe, reframe• Visualise• Build mantras

Key takeaways: #atlassian

• Affinity Diagram/JK Sort• Concept Matrix• Journey Map

Thank you!

JAY ROGERS • DESIGNER • ATLASSIAN • @JBROGERS

Flickr Infographic: Bryce Glass aka @soldieranthttps://www.flickr.com/photos/bryce/58299511/ !Food Interaction Concept Map: Jonathan Lewis & Cheyenne Weaverhttp://jonlewis.me/food-research/ !Baseball Deconstructed: Stefanie Danhope-Smith http://www.coroflot.com/iamstefanie/baseball-deconstructed !Service Desk Design Wall: Shirley Zhuo used with permission !Photography: Aundray Cheam, Tash Keuneman !Some of the tools mentioned in this presentation were learned at Jon Kolko’s “Methods of Design Synthesis” workshop at Interaction 2012 in Dublin. !

References #atlassian