From Faux Pas to Woo-Hah: Social Media Case Studies
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From Faux Pas to Woo-Hah: Social Media Case Studies FEBRUARY 6, 2014 | 11:30 AM – 12:00 PM Presenters: Corrine Bachman // French Brothers, Alamogordo, NM Janette Hawkins // Keystone Custom Homes, Lancaster, PA Carol Morgan // mRELEVANCE, Cartersville, GA
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From the National Association of Home Builders International Builders Show 2014: Carol Morgan, author of Social Media 3.0, and two builder marketing VPs will share social media campaign successes—and challenges—in this fast-paced session. Find out how to use Facebook, Pinterest and your blog or website to launch campaigns that encourage opt-in participation, engagement and likes. These social media savvy, building industry experts will discuss goal setting, sites to use, how to promote and how to measure ROI so that you can avoid that next embarrassing social media faux pas.
Transcript of From Faux Pas to Woo-Hah: Social Media Case Studies
From Faux Pas to Woo-Hah: Social Media Case Studies
FEBRUARY 6, 2014 | 11:30 AM – 12:00 PM
Presenters:
Corrine Bachman // French Brothers, Alamogordo, NM
Janette Hawkins // Keystone Custom Homes, Lancaster, PA
Carol Morgan // mRELEVANCE, Cartersville, GA
Corrine BachmanFrench Brothers
1010 Zuni RdAlamogordo NM 88310(575) [email protected]
Speaker Contacts:
Head Shot
Janette HawkinsKeystone Custom Homes
227 Granite Run DriveSuite 100Lancaster, PA [email protected]
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Carol MorganmRELEVANCE, LLC
50 Shotgun RoadCartersville, GA [email protected]
Pinspiring Dream Home Contest
People of Hope
Campaign Goals: Pinspiring Dream Home Contest
Increase awareness of French Brothers Homes and their recent NHQ Award.
Increase traffic to the website.
Increase traffic to the newly created Pinterest page and other social media sites.
Showcase variety of design options available when building with French Brothers.
Campaign Goals: People of Hope
Spread awareness of Homes for Hope and its trade partners
Raise money for Homes for Hope
Increase interaction on Facebook and other social media sites
Increase likes on Facebook
Sites Used: Pinspiring Dream Home Contest
Sites Used: People of Hope
Campaign Promotion: Pinspiring Dream Home Contest
Campaign Promotion: People of Hope
Return on Investment: Pinspiring Dream Home Contest
(Jan. 8, 2014 – March 31, 2014):
Final stats TBD. Currently tracking:
Website traffic Pinterest entries Pinterest followers Facebook followers, likes,
comments, etc.
People of Hope (Nov. 25, 2013 – Jan. 31, 2014):
Number of new Facebook Likes since campaign started: 598 new Likes (4,261 total Likes)
Number of new Twitter Followers: 34 (332 total Followers)
Total Facebook Shares on People of Hope posts: 4
Total Facebook Likes on People of Hope posts: 131
Most liked People of Hope post: 91 Likes, 6,070 saw it
Corrine BachmanFrench Brothers
1010 Zuni RdAlamogordo NM 88310(575) [email protected]
Speaker Contacts:
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Janette HawkinsKeystone Custom Homes
227 Granite Run DriveSuite 100Lancaster, PA [email protected]
Head Shot
Carol MorganmRELEVANCE, LLC
50 Shotgun RoadCartersville, GA [email protected]
