Ethnography in Software Design - An Anthropologist's Perspective
From Ethnography to Design in a Vineyard
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8/18/2019 From Ethnography to Design in a Vineyard
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From Ethnography to Designin a Vineyard
Abstract
This paper summarizes the process from ethnographicstudy of a vineyard to concept development and
interaction design for a ubiquitous computing solution.
It provides examples of vineyard interfaces and the
lessons learned that could be generally applied to the
interaction design of ubiquitous systems. These are:
design for multiple perspectives on data, design for
multiple access points, and design for varying levels of
attention.
Keywords
Agriculture, Anthropology, Business Process
Reengineering, Ethnography, Graphic Design,
Interaction Design, Process Improvement, Ubiquitous
Computing, User Experience, User Research, Vineyard,
Viticulture, Wine Making.
Industry/category
Agriculture, Fruit Production, Wholesale, Wine Retail
Project statement
In March 2002, as part of ongoing work exploring the
potential for ubiquitous computing systems in
agricultural and outdoor environments, we embarked
on a project to look at the potential usefulness of
ubiquitous computing to the wine-making industry, with
particular interest in using sensor network technology.
Permission to make digital or hard copies of all or part of this work
for personal or classroom use is granted without fee provided thatcopies are not made or distributed for profit or commercialadvantage and that copies bear this notice and the full citation on
the first page. To copy otherwise, or republish, to post on serversor to redistribute to lists, requires prior specific permission and/or afee. Copyright is held by the author/owner.
Tim Brooke
Intel Corporation,
JF3-377,
2111 NE 25th Avenue
Hillsboro, OR 97124 USA
+1 503.264.8512
Jenna Burrell
Intel Corporation,
JF3-3772111 NE 25
th Avenue
Hillsboro, OR 97124 USA
+1 503. 264.7842
Figure 1: Vineyard. Oregon, USA
©2003 ACM 1-58113-728-1 03/0006 5.00
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