From Editor
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From Editor’s desk Dear Readers, It gives us immense pleasure to bring out the 5th edition of NITIE’s annual marketing magazine. Last year, we saw great insights on the importance of marketing and a peek into the vast world of digital marketing. This time the edition focuses on new age marketing concepts that have come up owing to complex challenges in the 21 st century marketing environment. For all the marketing enthusiasts, we have a special write-up on a Marketing 3.0 explaining how company’s orientation is changing from product to its customers. Effective marketing is no accident. Marketing is both an “art” and a “science”—there is constant tension between the formulated side of marketing and the creative side. The need for marketing can be realized from the fact that even an event as big as world cup requires to come up with different marketing strategies to increase their popularity. An article on marketing the world cup very well reflects upon this. How are different players in the ecommerce industry surviving? The article ‘E-commerce pricing’ is a must read for understand the logic behind pricing of the online services that all of us so vastly using. From ‘humor in advertising’ which shows how marketers are gaining from tapping on our funny bones to ‘selling reality shows’ which makes us think what is it that makes reality shows so appealing, this edition brings to you answers to how marketing is using human emotions as a target. It was an enriching experience for us. The support and enthusiasm you showed with your article entries was overwhelming. We extend our heartfelt thanks to all the contributors. We hope you all enjoy reading MarketRook current edition as much as we enjoyed making it.
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From Editors desk
Dear Readers, It gives us immense pleasure to bring out the 5th edition of NITIEs annual marketing magazine. Last year, we saw great insights on the importance of marketing and a peek into the vast world of digital marketing. This time the edition focuses on new age marketing concepts that have come up owing to complex challenges in the 21st century marketing environment. For all the marketing enthusiasts, we have a special write-up on a Marketing 3.0 explaining how companys orientation is changing from product to its customers.
Effective marketing is no accident. Marketing is both an art and a sciencethere is constant tension between the formulated side of marketing and the creative side. The need for marketing can be realized from the fact that even an event as big as world cup requires to come up with different marketing strategies to increase their popularity. An article on marketing the world cup very well reflects upon this.
How are different players in the ecommerce industry surviving? The article E-commerce pricing is a must read for understand the logic behind pricing of the online services that all of us so vastly using. From humor in advertising which shows how marketers are gaining from tapping on our funny bones to selling reality shows which makes us think what is it that makes reality shows so appealing, this edition brings to you answers to how marketing is using human emotions as a target.
It was an enriching experience for us. The support and enthusiasm you showed with your article entries was overwhelming. We extend our heartfelt thanks to all the contributors. We hope you all enjoy reading MarketRook current edition as much as we enjoyed making it.
Team MarketRook
MIG,NITIE
