From e-Commerce to s-Commerce
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From e-Commerce to s-Commerce
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Presentation by Prof. Manuel Alonso Coto, PhD at IE Business School Executive Education for Digital Marketing, e-Commerce, and Social Media Marketing.
Transcript of From e-Commerce to s-Commerce
From e-Commerce to s-Commerce
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
“If I had to guess, social commerce is the next area to really blow up.”
Mark Zuckerberg, August 2010
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
People who click Facebook “Likes” are more active and connected than the average Facebook user.
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Facebook Credits Integrate into the Real World
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Every industry and vertical is going to be rethought in a social way.
The real opportunity is about people redesigning these spaces.
