FROM DRINK AND DRIVE€¦ · Drunk driving is a problem that affects many countries. Among major...
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GO BEER OR GO HOME (SAFELY) TO DRINK OR DRIVE Drinker gets curious and tries on VR headset found in bars/pubs. Player gets introduced to a game of VR Beer Pong. Player needs to “drink” when the computer scores and fills up alcohol bar. Player is required to drive home where alcohol bar will affect his vision. Player experiences traumatic visuals of different scenarios depending on gameplay. On average, 1 person dies every 52 minutes from accidents related to drink driving, and YOU could be that one. Every death is one too many. Your family members are waiting for you at home. Player is informed of drink-driving statistics at the end. Go Beer or Go Home is a Virtual Reality game targetted at potential drink drivers in hopes of increasing the influence of fear in individuals, thereby effectively inducing behavioural change, in terms of drink driving. Unsuspecting players are introduced to a fun game of Beer Pong and thereafter experience the consequence of drink driving. FROM DRINK AND DRIVE THEORETICAL FRAMEWORK Alcohol Indicator Alcohol Indicator INTERESTING FACTS More than 48% people believe they could drink more than the legal limit and still drive. 40% let friends drive drunk because they’ve done it before. Every 52 minutes, one person dies from drunk driving. Survivorship Bias Self-Efficacy Drunk driving is a problem that affects many countries. Among major Asian countries, Singapore's Road Traffic Deaths Involving Alcohol rate is 10.6%. Considering Singapore’s smaller population in comparision to countries such as China and Japan which have a higher average number of drinkers, the results are not encouraging. Despite more Government regulation and increased scrutiny, accidents caused by drunk driving are still on the rise. Using modern technology and relevant theories to solve traditional problems, a VR-based game can be created to create awareness about the dangers of drunk driving. *Data from https://www.recovery.org/pro/articles/why-do-peo- ple-drink-and-drive-the-answers-are-pretty-jarring/ 30 20 10 0 Philippines Singapore Japan India Korea Thailand New Zealand Figure1. Percentage of Road Traffic Deaths Involving Alcohol in Asia Data from https://www.valuechampion.sg/how-bad-singapores-drink-driving-problem 100 150 200 2015 2016 2017 2018 Year Figure 1. Total number of accidents caused by drunk driving from 2015 to 2018 Data from Annual Road Traffic Situation by Singapore Police Force PROTECTION MOTIVATION THEORY PERCEIVED SEVERITY Through witnessing a realistic scene of an accident caused by drink-driving and its fatality, this increases perceived severity of the threatened event. PERCEIVED VULNERABILITY Messages and statistics relating with drink driving accidents will be shown to reflect how anyone is susceptible to the potential health threat. PERCEIVED SELF-EFFICACY THREAT APPRAISAL SITUATIONAL AFFORDANCES INTERACTIVITY It allows players to be attracted to the VR campaign unlike current campaigns that only include mostly posters. The levels of interactivity involved are: - Functional: Responsiveness of the game - Explicit: In-game choices that affect outcomes SIMULATED EXPERIENCES With VR simulation, the player is ‘transported’ to a virtual world. Given its realism and immersion, it creates a greater presence and awareness for the user, evoking more thoughts and emotions from him/her. The sudden change in rythem allows players to be aware that accidents are always unexpected. This may improve their self- efficacy in regards to drink driving. COPING
Transcript of FROM DRINK AND DRIVE€¦ · Drunk driving is a problem that affects many countries. Among major...
GO BEER OR GO HOME (SAFELY)
TO DRINK OR DRIVEDrinker gets curious and tries on VR headset found in bars/pubs.
Player gets introduced to a game of VR Beer Pong.
Player needs to “drink” when the computer scores and fills up alcohol bar.
Player is required to drive home where alcohol bar will affect his vision.
Player experiences traumatic visuals of different scenarios depending on gameplay.
On average, 1 person dies every 52 minutes from accidents related to drink driving, and YOU
could be that one.
Every death is one too many.
Your family members are waiting for you at home.
Player is informed of drink-driving statistics at the end.
Go Beer or Go Home is a Virtual Reality game targetted at potential drink drivers in hopes of increasing the influence of fear in individuals, thereby effectively inducing behavioural change, in terms of drink driving. Unsuspecting players are
introduced to a fun game of Beer Pong and thereafter experience the consequence of drink driving.
FROM DRINK AND DRIVE
THEORETICAL FRAMEWORK
Alcohol Indicator Alcohol Indicator
INTERESTING FACTS
More than 48% people believe they could drink more than the legal limit and still drive.
40% let friends drive drunk because they’ve done it before.
Every 52 minutes, one person dies from drunk driving.
Survivorship Bias
Self-Efficacy
Drunk driving is a problem that affects many countries. Among major Asian countries, Singapore's Road Traffic Deaths Involving Alcohol rate is 10.6%. Considering Singapore’s smaller population in comparision to countries such as China and Japan which have a higher average number of drinkers, the results are not encouraging.
Despite more Government regulation and increased scrutiny, accidents caused by drunk driving are still on the rise. Using modern technology and relevant theories to solve traditional problems, a VR-based game can be created to create awareness about the dangers of drunk driving.
*Data from https://www.recovery.org/pro/articles/why-do-peo-ple-drink-and-drive-the-answers-are-pretty-jarring/
30
20
10
0Philippines SingaporeJapanIndia Korea Thailand New
ZealandFigure1. Percentage of Road Traffic Deaths Involving Alcohol in AsiaData from https://www.valuechampion.sg/how-bad-singapores-drink-driving-problem
100
150
200
2015 2016 2017 2018Year
Figure 1. Total number of accidents caused by drunk driving from 2015 to 2018Data from Annual Road Traffic Situation by Singapore Police Force
PROTECTION MOTIVATION THEORY
PERCEIVED SEVERITYThrough witnessing a realistic scene of an accident caused by drink-driving and its fatality, this increases perceived severity of the threatened event.
PERCEIVEDVULNERABILITYMessages and statistics relating with drink driving accidents will be shown to reflect how anyone is susceptible to the potential health threat.
PERCEIVEDSELF-EFFICACY
THREAT APPRAISAL
SITUATIONAL AFFORDANCES
INTERACTIVITYIt allows players to be attracted to the VR campaign unlike current campaigns that only include mostly posters. The levels of interactivity involved are:- Functional: Responsiveness of the game- Explicit: In-game choices that affect outcomes
SIMULATED EXPERIENCESWith VR simulation, the player is ‘transported’ to a virtual world. Given its realism and immersion, it creates a greater presence and awareness for the user, evoking more thoughts and emotions from him/her.
The sudden change in rythem allows players to be aware that accidents are always unexpected. This may improve their self- efficacy in regards to drink driving.
COPING
