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From Content to Close: Selling Extraordinary Spaces with VR
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From Content to Close: Selling Extraordinary Spaces with VR Emily Olman, Founder Hopscotch Interactive
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Transcript of From Content to Close: Selling Extraordinary Spaces with VR
From Content to Close: Selling Extraordinary Spaces with VR
Emily Olman, FounderHopscotch Interactive
Emily OlmanFounder, Hopscotch Interactive
15+ Years in New Media MonetizationMBA, BA
1998 2015- 1999 2003 2011
@hopscotch_biz#hopscotchinteractive
2 Key Questions: 1) How can I best help someone sell spaces?
2) Can I make them more successful?
@hopscotch_biz#hopscotchinteractive
Tool kit: Matterport 3D Pro
• Built-in HDR, and 1920x1080 downloads• Infrared scanning technology• Captures textures and 3D mesh• Automatic stitching• Generates OBJ file of model• Proprietary editing software• Subscription cloud-based storage• Converts to VR• Many people’s first VR content
@hopscotch_biz#hopscotchinteractive
@hopscotch_biz#hopscotchinteractive
Market Traction
Extraordinary Locations
Greenbaum House, Filming Location, Rancho Mirage, California
West Oakland Live/Work Architectural Masterpiece, Michael Tolleson, Oakland, CA
Extraordinary Real Estate
Weddings & Corporate Events, Sonoma County, California
Extraordinary Venues
Krewe of Kolossos, New OrleansCurated Short-term Rentals, Pop Pad Berkeley
Extraordinary Visits
Challenges All Properties Share
• Visualization is hard• Markets are seasonal• Prospect located elsewhere• Photos lack context• Fiercely competitive markets• Time is scarce• Mistakes are expensive
@hopscotch_biz#hopscotchinteractive
What VR Solves
• Time-shifting• Place-shifting• Relational, 360° experience• Impactful, and persuasive• 1st person experience, “I was there”• Reduces risk• Enables a decision-making environment
@hopscotch_biz#hopscotchinteractive
Content’s Added-Value
@hopscotch_biz#hopscotchinteractive
Case Study: California Real Estate Listing
Hillside Gardens ApartmentsEl Cerrito, California
Estimated $8.25 Million
International marketing planned,
including China@hopscotch_biz#hopscotchinteractive
26 Units
Solution-Led Recommendations
@hopscotch_biz#hopscotchinteractive
What I’ve Learned
• Ironically, VR must be experienced• B2B clients want and need scalability• Different platforms excel with different uses: i.e.
built spaces vs. new construction• Experimentation and collaboration are essential• Learning by doing is best• Successful, happy clients = repeat business
@hopscotch_biz#hopscotchinteractive
