Getting Results With Email Invitations

Simon Dunant – Senior Product Specialist, Eventbrite

#britespaceldn

What’s Your Email Strategy?

• Are you “email blasting?”?

• Are your emails making it past the spam folder?

• What would it feel like to get your own email?

Permission Marketing

• Seth Godin Coined The Phrase in 1999

• It’s 15 years old, but it still works…

• Since 2003 Opt In in the UK is required under the The Privacy and Electronic Communications (EC Directive) Regulations 2003

Are They Opted In?

• What is the source of your email lists? Are they expecting Your email?

• Avoid purchasing lists of email addresses. You don’t know the history of the contact.

• Make sure joint venture partners are aware of opt in rules too.

Bounce Rates & Blacklists

• Email providers use bounce rates as a measurement of your opt in compliance

• Blacklists: What they are and how to avoid getting listed on them

Eventbrite Invitation Tool

• Eventbrite has it’s own integrated email invitation tool

• Auto population of key event data from your event page.

• Eventbrite servers are optimized for high delivery

• Customize the invite email body for your audience

Integrated Delivery Reports

• See email invitation stats in real time

• Quickly clean up any bounces or unsubscribes

• See who converted and purchased a ticket from the invite

External Mail Integrations

• Integrate with popular external mail providers

• Eventbrite integrates directly with Mailchimp and EventKingdom

• External mail providers allow you to send more email invites via paid plans

Questions?

Up Next: Tim Watson - Zettasphere