From Blog to Business: turning your hobbies into your career
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Transcript of From Blog to Business: turning your hobbies into your career
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From Blog to Business
Turning your hobbies into your career
Lizzie Fane, ThirdYearAbroad.com
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My business…
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Being your own boss
PROS•Independence – freedom to make big decisions•Entrepreneurial, challenging and creative•Learn a HUGE range of transferable skills very quickly•You can start while you’re at university!
CONS•Irregular hours•Little pay (if any!) at the start•Uncertain future
(You have time for breakfast!)
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Start a company?! Me?THE TRADITIONAL WAY:•Spot a problem that affects a lot of people•Solve it creatively
ANOTHER WAY:•Take a step back and look at your degree choice•What are your hobbies and interests?•Start telling people about them!
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STEP 1
Find something you’re passionate about.
e.g.
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STEP 2
Start writing, reviewing, photographing and (even better) videoing.
You’re amassing content!
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STEP 3
Think of a good (brand) name.
•Witty•Memorable•Alliterative•Spellable…•Unique•RELEVANT
Check if the domain name is free on 123-reg.com
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STEP 4
Start a Blog.
The most popular ones are:•Blogger•Wordpress•Tumblr
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So for Example…
Say your passion is food.
•Review restaurants/cafes/shops/fairs you visit•Photograph your latest creations•Write about seasonal/controversial/interesting issues•Include jokes, links to blogs/videos you like and cartoons•Note down special offers/discount cards/useful websites•Create a spreadsheet of your favourite food writers’ and bloggers’ web addresses and Twitter usernames (‘handles’)•Try to discover a theme – Vegetarian? Budget? Family?
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James Ramsden (Wordpress Blog)
•James was already a ‘foodie’ at Exeter•He has a blog, a Facebook page and
4,500 Twitter followers•Through social media he was discovered
by The Times and is now a freelance food journalist
•He uses social media to promote The Secret Larder Supper Club which he runs with his sister in North London•30 people come to his house every Thursday & pay £30 for a themed 3-course meal•He has just published his first critically-acclaimed cookbook… and so it begins!
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STEP 5
Self-promotion.
•Twitter: Tweet each new post to your followers, communicate with them about your shared area of interest.•Facebook: Especially for artists and photographers – showcase your new work, encourage interaction.•Flickr: Highly engaged community of photographers: great for building your reputation and showing off your portfolio.•YouTube: Create your own YouTube channel and make videos on your theme – you could become your brand; sell yourself through your blog.
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STEP 6
Monetise.•Content is King!•Money follows the eyeballs!•Once you get a lot of hits, you can get money through advertising and affiliate links.
AFFILIATE LINKS?Companies give you commission if you sell their products for them!
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How to monetise your blog?• Artists, Photographers, Illustrators: Show off!• Cooks, Bakers: Experiment with recipes and take photos• Craft hobbies (knitting, jewellery-making, etc): Teach!• Music, Travel, Sport fans: Reviews, tips and links: affiliate.
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The other end of the scale?
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And finally…Good luck! And send me a link when you’re up and running!
[email protected]: @thirdyearabroad