From Bedbugs to Scabies: Using Social Media to Disseminate Consumer Health Information
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Transcript of From Bedbugs to Scabies: Using Social Media to Disseminate Consumer Health Information
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From Bedbugs to Scabies: Using Social Media to Disseminate
Consumer Health Information
Ladonna Guillot and Jean Caswell Badeau
Sims Memorial Library Technology Showcase
January 11, 2011
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Pew Internet & American Life ProjectData Points
• Facebook surpasses Google as most used Internet site
• 19% of US online adults use Twitter or other status update service
• Social networking usage among those 50 or older doubled from August 2009 to August 2010
• 35% of US adults have cell phones with “apps”
• 17% of cell owners look up health or medical information
• 9% of cell owners have “apps” that help them track or manage their health
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Types of Social Media CDC Uses
Image sharingButtons and badgesWidgetsRSS feedsPodcasting Online video sharing eCards Electronic Games Mobile technology Micro-blogs Social networking sites
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Developing a Social Media Communication Strategy
• Should be only one part of larger communication/outreach effort
• Identify target audiences
• Determine objectives
• Decide on amount of resources (time, effort, and money)that can be invested
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CDC Social Media Toolkit
http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf
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Image Sharing
• CDC’s Image Sharing Page: http://www.cdc.gov/SocialMedia/Tools/ImageSharing.html
• CDC on Flicker: http://www.flickr.com/photos/CDCsocialmedia
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Buttons & Badges
• http://www.cdc.gov/socialmedia/tools/buttonsgallery.html• Includes HTML code• Add to websites or LibGuides
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Widgets
• http://www.cdc.gov/widgets • http://www.healthfinder.gov/widgets/ • http://www.nih.gov/widgets.htm • Provides interactive information and fresh content
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E-cards
• CDC.gov: http://www.cdc.gov/eCards/ • Healthfinder.gov: http://www.healthfinder.gov/ecards/cards.aspx
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Mobile Technology
CDC’s mobile website delivers content designed to be viewed on a mobile device: m.cdc.gov
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CDC’s Top Lessons Learned from Using Social Media
1. Make Strategic Choices and Understand the Level of Effort 2. Go Where the People Are3. Adopt Low-Risk Tools First4. Make Sure Messages Are Science-based5. Create Portable Content6. Facilitate Viral Information Sharing7. Encourage Participation8. Leverage Networks9. Provide Multiple Formats10. Consider Mobile Phones11. Set Realistic Goals12. Learn from Metrics and Evaluate Your Efforts