From An Idea to a Product
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FROM AN IDEA TO A PRODUCT Vishnu Gopal
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The talk I gave at Startup Village Weekend, 27th Jul 2013
Transcript of From An Idea to a Product
FROM AN IDEA TO A PRODUCT
Vishnu Gopal
WHY?
ANYBODY CAN HAVE AN IDEA
AN ENTREPRENEUR DEVELOPS AN IDEA INTO A
PRODUCT
IT’S THE PRODUCT THAT THE ENTREPRENEUR SELLS, NOT
THE IDEA
Idea Product?
ARCHITECTS DESIGN
CIVIL ENGINEERS BUILD
SOFTWARE ENGINEERS PROGRAM
ABOUT ME
Vishnu Gopal
Wrote the first line of code for SlideShare Inc.
Worked at Datasift Inc.
Degree in Human-Computer Interaction from UCL
MOBME WIRELESS
CTO, MobME Wireless
Internet & Mobile company
Promoter of Startup Village
We invest in & mentor startups :)
SOFTWARE ENGINEERS PROGRAM
DO NOT JUMP INTO CODE
WOULD AN ARCHITECT DESIGN WITHOUT FIRST
EXPLORING THE SITE?
WOULD A CIVIL ENGINEER BUILD WITHOUT A PLAN?
TECHNICAL FOUNDER STEPS TO START
Start by learning the best language out there.
Use the best coolest sounding libraries available.
Use the cloud!
.... PROFIT!
BUSINESS FOUNDER STEPS TO START
Start by researching the most money making business idea.
Implement it as fast as possible!!
Use the cloud!
.... PROFIT!
IF YOU DO THIS, YOU ARE IN FOR A WORLD OF PAIN :)
Technical Founders
Business Founders
Product
TO BUSINESS FOUNDERS: YOU CAN’T BUILD A
TECHNOLOGY PRODUCT WITHOUT UNDERSTANDING
TECHNOLOGY
BUSINESS FOUNDERS EXPECTATIONS
Can create a simple HTML page.
Knows how web browsers and the Internet works.
Can speak knowledgeably about technology tradeoffs.
Understands and speaks the lingo.
Values technical cofounders.
TO TECHNICAL FOUNDERS: YOU CAN’T BUILD A BUSINESS
PRODUCT WITHOUT UNDERSTANDING BUSINESS
TECHNICAL FOUNDERS EXPECTATIONS
You should know how a balance sheet works.
You can measure business metrics
Can speak knowledgeably about market conditions.
Understands and speaks the business domain lingo.
Values business cofounders.
Technical Founders
Business Founders
Business Product
Tech Product
TECHNOLOGY IS NEVER, EVER THE NECESSARY OR
SUFFICIENT CONDITION FOR SUCCESS
TECHNOLOGY DECISIONS AND ACTIONS MUST EXIST
WITHIN THE LARGER BUSINESS CONTEXT
BREAK 1: QUESTIONS?
DO NOT JUMP INTO CODE
WIREFRAME
WIREFRAMESTART BY DRAWING “WHAT CUSTOMERS WILL SEE” ON PAPER
DRAW A WIREFRAME FOR A WEBSITE
“SEARCH ENGINE FOR CARS”
Googlehttp://carzsearch.inCarzSearch
Type a car name, make or model to start search. Search
Popular Cars
HOME PAGELIKE GOOGLE, BUT WITH POPULAR CARS AT THE BOTTOM
Googlehttp://carzsearch.inCarzSearch
Ford Search
Results (20 total)
...
Ford FiestaFord Camry
SEARCHINGTHIS IS WHAT HAPPENS WHEN USERS START SEARCHING
Googlehttp://carzsearch.inCarzSearch
Diesel Search
Results (20 total)
...
Search Diesel Cars only
FILTERINGUSERS CAN TYPE IN COMMON SEGMENTS TO FILTER
Googlehttp://carzsearch.inCarzSearch
Search
Results (290 total)
...
diesel x
FILTERED SEARCHAFTER APPLYING A FILTER, THEY CAN SEARCH AGAIN
YOU CONNECT WIREFRAMES TOGETHER TO CREATE A
PRODUCT NARRATIVE
& FROM THE PRODUCT NARRATIVE, YOU START IDENTIFYING TECHNICAL
REQUIREMENTS
TECHNICAL REQUIREMENTS OF CARZSEARCH
Search engine that is really fast!
Filtered searches
Responsive UI
Store and retrieve quickly images and other details of cars
FROM TECHNICAL REQUIREMENTS, YOU MAP TO
THE BEST TECHNOLOGY
MAP REQUIREMENTS TO PRODUCTS
Search engine that is really fast!
Filtered searches
Responsive UI
Store and retrieve quickly images and other details of cars
THIS GUY IS TALKING A LOT, WHEN IS HE GOING TO TALK
ABOUT PROGRAMMING?
PROGRAMMING?MORE IMPORTANT THINGS TO FOCUS ON FOR A TECHNICAL
FOUNDER
30%20%
20%
10% 20%
Design Wireframing Architecture Programming QA
THERE IS SOMETHING SPECIAL ABOUT THE CRAFT OF
PROGRAMMING
ARCHITECTS DESIGN
CIVIL ENGINEERS BUILD
SOFTWARE ENGINEERS PROGRAM
HOW IS PROGRAMMING DIFFERENT?
WE WORK WITH COMPUTERS THAT ARE INFINITELY
MALLEABLE.
OUR BARRIERS TO CHANGE ARE FEW
WHILE ARCHITECTS & CIVIL ENGINEERS HAVE TO BE
REALLY SURE ABOUT DESIGN BEFORE BUILDING, CAN WE
BE LESS SO?
Googlehttp://carzsearch.inCarzSearch
Search
Results (290 total)
...
diesel x
Ad
CARZSEARCH ADSWE WANT TO MAKE MONEY, SO LET’S HAVE ADS!
Googlehttp://carzsearch.inCarzSearch
Search
Results (290 total)
diesel x
Ad
INFINITE SCROLLINGTEST OUT NEW INTERACTION PATTERNS
“NOTHING IS CONSTANT BUT CHANGE”
-HERACLITUS
WE HAVE A CRAFT THAT IS SO RESPONSIVE TO CHANGE
WIN!
IT’S WONDERFUL, BUT ONLY IF YOU WORK TO ITS
STRENGTHS
DON’T APPROACH PROGRAMMING LIKE
ARCHITECTURE. THE “DESIGN” IS NEVER SET IN STONE.
DESIGN IS A MOVING TARGET. SO LET’S OPTIMIZE FOR IT.
THE BETTER WAY IS AGILE
AGILE MANIFESTO
THE MOST IMPORTANT IMPACT OF AGILE ON
SOFTWARE DEVELOPMENT HAS BEEN A REINFORCED
BELIEF IN THE IMPORTANCE OF OF AUTOMATED SOFTWARE TESTING.
THE BEST WAY TO WRITE SOFTWARE IS TO WRITE TESTS
FIRST.
TEST-DRIVEN DEVELOPMENT.
TDD.
Requirements
Program
QA & Test
Deliver
Requirements
Program
QA & Test
Deliver
More Requirements
Program
QA & Test
Deliver
A A+B
Requirements
Program
QA & Test
Deliver
Requirements
Program
QA & Test
Deliver
A A+B
Requirements
Program
QA & Test
Deliver
A+B+C
Requirements
Program QA & Test
Deliver
QA & TESTING IS CONTINUOUS AND OUTSIDE THE LOOP
TDD IS CRUCIAL, BUT THERE ARE LOTS OF OTHER THINGS THAT YOU SHOULD KNOW
ABOUT.
CONTINUOUS INTEGRATION
SCRUM
KANBANRESPONSIVE DESIGN
LEAKY ABSTRACTIONS
MYTHICAL MAN-MONTH
LEAKY ABSTRACTIONS
DEVOPS
CONTAINERIZATIONHORIZONTAL SCALING
BDD STORYBOARDS
USABILITY
APPROACH PROGRAMMING LIKE A CRAFTSMAN
CONSTANTLY TRYING TO IMPROVE.
ALWAYS TRY TO LEVEL-UP!
IT’S THE PRODUCT THAT THE ENTREPRENEUR SELLS, NOT
THE IDEA
TO TRANSLATE IDEAS INTO GOOD PRODUCTS, WE NEED
GREAT CRAFTSMEN.
QUESTIONS?
PHOTO CREDITS
Slide 7
Slide 8
Slide 16
Slide 30
