Slide 1

From A Student IntroductionI like other men, enjoy watching football, and recently started playing the guitar

Its ImportantJeff D Borden

eBook & eText

AgendaCurrent Landscape

Promise of eBooks

RoadblocksHow Pearson Can Help

Why Bother?

Whats the current LANDSCAPE for eBooks?17Amazon Kindle

INFORMATIONKindle readers sold: ~3 - 4 millionAmazon sells:100 paperbacks / 115 Kindle books100 hardcovers / 143 Kindle booksKindle available books: ~810,000

Sources: NY Times and Techcrunch

Others have followedSony Reader

Barnes & Noble nook

Estimates are in the low millions one million plus.BUT, B&N claims now to have over 2,000,000 books, newspapers, journals, etc. available9Apples iBookstore7.3 million iPads sold in Q1 of 201119 million iPads sold since 2010100 million iBookstore downloads since launch in 2010Appstore also includes

Remember, the iPad was released only in April of 2010, so that 15 million represents only three business quarters of sales.iBookstore still has only about 150,000 titles avaialble10The differencesOne-trick PoniesKindle, Reader, nookLower costPrices range from $140 to about $250Color costs more; touch display limitedImpressive array of books availableE-ink is beautiful; longer battery lifeMultimedia DevicesiPad, Motorola Xoom, Samsung Galaxy TabHigher cost$250 up to about $800Full-color touch displaySomewhat limited book stores, but more comingKindle and nook apps available!... Ron Callari, in his blog at InventorSpot, characterized the distinction as one-trick ponies vs. multimedia deviceshttp://inventorspot.com/articles/kindle_vs_nook_sony_ereader_holidays_34813 11Kindle on iPad

Nook on iPad

CourseSmart on iPad

The PROMISE of eBooks2You can take it with youLearning from anywhere (Wi-Fi, 3G, 4G)Interactive contentDefinitions, video, simulationsPersonal interactivitySMS/MMS messaging, polling, emailShort Message Service, Multimedia Message ServiceThis is a screen capture of an inkling textbook -- their books feature ways for instructors to annotate the text and have those annotations shared with their students on the students own iPads.16Seemingly unlimited functionalityAutomatic updatesCustomizationInstructor/student interactivityStudent-centric Augmented reality

Augmented Realityinkling

Novel reading is linear. Text book reading is anything but.

Now, Im not trying to sell the iPad here. In fact, apps like the Kindle and nook apps are already available for Android OS too. So even though we have competing content providers, they all seem to want a piece of the tablet business and are willing to work with their apps in that sphere.Any questions at this point?19Roadblocks to adoption in higher education3

eReading DevicesAndroid Sony Readers Sony Reader 300 series Sony Reader 900 series iLiad iPhone / iPad / iPod Touch Digital Reader 1000 Cybook Gen 3 Cybook Opus Bebook Blackberry Devices Palm OS PDAs

Symbian OS Hanlin EZ Reader AEBK01F - Aluratek Libre eBook Reader Pro (Black) AEBK01WF - Aluratek Libre eBook Reader Pro (White) Nook Kobo Reader iRiver Story Windows Mobile PDAs

eBook / eText Formats.aeh.djvu.epub.fb2.html.azw.lit.prc, .mobi.exe.pdb.txt.pdb.pdf.ps.rgo.pdb.tr2, .tr3.wol

Intellectual Property

OpenSource

MIT Open Courseware Initiative: Marketing

The Problem with ReusableTaggingMetadataUsing Data

Data Mining

The Problem with ReusableTaggingMetadataTaxonomyFolksonomyCommon Language

The Problem with ReusableTaggingDesignSome Assembly RequiredGames

Immune AttackPearson Aggregators

Utterli

Why even bother?4Web 2.0Social MediaToolsSocial LearningStudent as TeacherSocial NetworkingFeedbackCollaborationCrowd Sourcing

Web 3.0

Semantic WebMobileArtificial IntelligenceOn The Fly CouponsTranslatorsPrescriptors

Web 4.0

Larry King retires December 21, 2012Robots take over the EarthCubs win the seriesEducation 3.0Create, Consume, Remix, & ShareEdu-Blogger:YouTube Video: Have You Been Paying Attention?Has anyone seen this garbage? Students dont need to remix anything! Educators must teach them to be original, have original thought, and do original work! Imagine if society worked this way. Wed still be hoping someone would invent the rolling stone so as to create a wheel. Imagine a world where using other peoples work to create your own was ok. Wed never have gotten past the toaster to see the benefits of the microwave. Wed never have gotten past swing music to experience amazing original works like Elton Johns The Lion King or other seminal worksRemix, Sample, or Steal?Can You Feel The love Tonight?Save tonight, fight the break of dawn, come tomorrow, tomorrow Ill be goneYoure beautiful! Youre beautiful!If I could, then I would, Ill go wherever you will go, way up high, or down low, Ill go wherever you will goAnd she will be loved and she will be lovedI cant stand to fly, Im not that nave, Im just out to find, the better part of me, Im more than a bird, Im more than a plane

Remix, Sample, or Steal?Harry Truman, Doris Day, Red China, Johnnie Ray, South Pacific, Walter Winchell, Joe DiMaggio , Joe McCarthy, Richard Nixon, Studebaker, television, North Korea, South Korea, Marilyn MonroeWere not gonna take it, no we aint gonna take it were not gonna take it anymore

Wherever you go whatever you do, I will be right here waiting for youJust a small town girl living in a lonely world she took the midnight train going anywhere

Remix, Sample, or Steal?There was a time when I was so broken hearted I think were alone now, there doesnt seem to be anyone aroundSee the stone set in her eyes, see the thorn twist in her side, and Im waiting for you, with or without youTake on me, Take me up, Ill be gone, ?????

On your mark, get set, and go now gotta dream and we just know nowI come from a land down under, where women roll and men thunderWhen I find myself in times of trouble, Mother Mary comes to me, speaking words of wisdom, let it be

Remix, Sample, or Steal?

Cloud Computing = Data

Personalized Learning

50Data Mining - AmazonIndividualsSurveysPurchase HistoryWishlistOften Viewed--Purchase CategoriesAmountsArea of the Country

Data Mining AmazonYou Might Also Like

Data Mining - EducationTimeActivityGradesOutcomesCompletion / Retention Rates--TeacherLearning Assets / ContentAssessmentsCourses

Preconceived Assumptions VS Reality3:00 minutes 6:00 minutesPandora: Music Genome Project

Individualized Learning Paths

Learners Are Individuals

Learning Path

FinallyColleges & Universities should be risk-taking organizations. Learning is a risky process. -B Kelly, UKoln 2009

Thank You!Jeff D BordenSr Director of Teaching & Learningjeffb@ecollege.com