From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing,...
18
@menaka From 5 to 500: What it Takes to Get Enterprise Traction
-
Upload
traction-conf -
Category
Business
-
view
2.497 -
download
1
Transcript of From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing,...
![Page 1: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/1.jpg)
@menaka
From 5 to 500: What it Takes to Get Enterprise Traction
![Page 2: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/2.jpg)
![Page 3: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/3.jpg)
![Page 4: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/4.jpg)
![Page 5: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/5.jpg)
1. Market a Movement
![Page 6: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/6.jpg)
![Page 7: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/7.jpg)
2. Integrate in Every Execution
![Page 8: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/8.jpg)
3,000+ testimonials
![Page 9: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/9.jpg)
3. Identify Buying Triggers
![Page 10: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/10.jpg)
![Page 11: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/11.jpg)
![Page 12: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/12.jpg)
4. Scale the Funnel
![Page 13: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/13.jpg)
Freemium is not for everyone
Amount of eng work
Request a demo
Clickable prototype
Sandbox access
Gated trials
Self-‐serve trials
Freemium
+ Sales
More friction Less friction
![Page 14: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/14.jpg)
5. Brand = Long-‐Term ROI
![Page 15: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/15.jpg)
SMB/Channel Sales Commercial Accounts Direct Enterprise
40%
20%
10%
50%
60%
75%
MarkeWng Influence MarkeWng Source
![Page 16: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/16.jpg)
![Page 17: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/17.jpg)
SUMMARY
1. Market a Movement 2. Integrate in Every Execution 3. Identify Buying Triggers 4. Scale the Funnel 5. Brand = Long-‐Term ROI
![Page 18: From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, Head of Marketing, BetterWorks](https://reader034.fdocuments.us/reader034/viewer/2022042723/5873a65a1a28aba3548b4f49/html5/thumbnails/18.jpg)