Frito-Lay’s Speedy Data Network

Managing DataMrs. Johnson is one of 32 divisional

managers of the Frito-lay company.She received a new computer with

software that will allow her to swiftly determine what happened to the snack giant product lines in every type of store in her region for the previous week.

It is the latest addition in what experts call model electronic information.

This information can appropriately be used from sales reps to the chief executive.

Sales Decision Support SystemsThe sales support program is ready to pull all kinds of details that before had taken weeks.Mrs. Johnson can peer into the performance of the six Michigan regions. She can compare sales for different products in one category of outlet.She will also be able to see quickly how competitors are doing, and how they are pricing goods so that Frito- lay’s can improve sales.

DSS Cont.Frito-lay plans to add data about sales and

advertising expenses to sales support systems. Store owners will also be able to increase profits.

The program will help account executives working for managers like Mrs. Johnson.

She will spot situations where store owners can increase profits by displaying more frito-Lays’s products.