Friends Forever Fast Food Services
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Transcript of Friends Forever Fast Food Services
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Friends forever fast food
services
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Scenario of fast food industry
Fast food industry at growth stage
11 million yearly visitors of Singapore
People with busy life so they stopped bring lunch
Eating out is a common habits of Singaporeans Requirement of innovation
56% of consumer expenditure for food
90% of the people want to visit fast food on regularbasis
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Introduction of company
Projected date of starting the business will 1st Jun2012.
5 Founders specialized in respective area
partially funded by external parties Location will be on orchard road, Singapore
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Objectives of the company
To establish a presence a successful local fast foodoutlet and gain market share in Singapore's fast foodindustry.
To make friends forever as a destination mall goer. To expand in to number of outlets by the end of
2014.
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Mission
Our main goal is to be one of the most successful fastfood outlets in Singapore, starting with one retailoutlet located inside a major shopping mall as a"market tester."
Friend forever will strive to be a premier local fastfood brand in the local marketplace. We want ourcustomers to have the total experience when visitingour outlet(s) and website as they will learn about this
fascinating new "pop culture." Our main focus will be serving high-quality food at a
great value.
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Key to success
Unique, innovative, and entertaining menu
Cost control with conservative approach
Qualitative product and service Proper use STP formula
Customer intimacy
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product
More 20 types of fries
Main product Belgium fries and Italian soda, and
Signature Packaged Sauces
All product made of 100% fresh potato's and sauceswithout and preservative
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Market analysis
2008 2009 2010 2011 2012
Potential Customers Growth
Young Singaporeans 15% 5,000,000 5,750,000 6,612,500 7,604,375 8,745,031
Working
Singaporeans 10% 3,000,000 3,300,000 3,630,000 3,993,000 4,392,300
Tourists 20% 3,800,000 4,560,000 5,472,000 6,566,400 7,879,680
Total 15.52% 11,800,000 13,610,000 15,714,500 18,163,775 21,017,011
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Marketing strategies
Age wise segmentation
Target primary age 15-35
Grand opening
Point purchase Fascinating menu list
Marketing of company will done in 4 major ways word of mouth
in-store marketing local media
local-store marketing
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Sales forecast
Sales(approx.)
Month 1 Month 2Month 3Month 4 Month 5Month 6Month 7 Month 8Month 9 Month 10 Month 11 Month 12
Belgian Fries $4,000 $4,800 $5,760 $6,912 $8,294 $9,953 $15,925 $19,110 $22,932 $27,519 $33,023 $39,627
Italian Soda $975 $1,170 $1,404 $1,685 $2,022 $2,426 $3,639 $4,185 $4,813 $5,535 $6,365 $7,320
Signature
PackagedSauces
$200 $236 $278 $300 $300 $300 $540 $637 $752 $887 $1,047 $1,235
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Start-up Funding
Start-up FundingStart-up Expenses to Fund $1,68,800
Start-up Assets to Fund $2,50,000
Total Funding Required $4,18,800
Assets
Non-cash Assets from Start-up $1,30,000
Cash Requirements from Start-up $2,50,000
Additional Cash Raised $10,00,000
Cash Balance on Starting Date $16,31,200
Total Assets $17,61,200
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Total Liabilities $0
Capital
Planned Investment
Rahul more $1,60,000Dhrukesh sakariya $1,60,000
Dharmesh patel $1,60,000
Sangita kumbharvadiya $1,60,000
Mudra dixit $1,60,000
Additional Investment Requirement $10,00,000
Total Planned Investment $18,00,000
Loss at Start-up (Start-up Expenses) $1,68,800
Total Capital $16,31,200
Total Capital and Liabilities$16,31,200
Total Funding $18,00,000
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Future Products and expansion
we will focus on selling fries and signature sauces.However, as we grow further, we will add newcategories to our menu, such as Belgian Sandwiches.
our growth strategy will be offering the franchise ofour brand to food entrepreneurs in the region. Thesuccess of Bread Talk franchising in Indonesia is the
best example on growing globally.
Attractive value meal
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TRUE FRIENDS
PLEASE VISIT AT
LEAST ONCE