Friendly Market Florence KY, 41042...

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■ Friendly Market: Excellent rental history, location with stronggrowth potential

■ Acreage next door for sale■ Also near Kroger, banks and restaurants

An outstanding investment!

$1,399,500Florence KY, 41042

10050 Norbotton Dr

Friendly Market

[email protected]

513-235-9090

Sales Vice PresidentPBD, SRES, SRS

Kelly Meyer

www.sibcycline.com/kameyer

DETAILS

10050 Norbotton Dr10050 Norbotton Dr, Florence, KY 41042

Kelly MeyerSibcy Cline Realtors8040 Montgomery Rd,Cincinnati, OH [email protected](513) 793-2121

mailto:[email protected]

Price: $181,000 - $699,000

Property Type: Land

Property Sub-type: Commercial

Proposed Use: Retail

Sale Type: Owner User

Total Lot Size: 3.98 AC

No. Lots: 3

10050 Norbotton Dr$181,000 - $699,000

Two additional lots are available for a total of 3 lots andapproximately 4 acres.

In the Mt Zion Rd expansion area

directly off i75 / Mt Zion Rd interchange

Lighted intersection on to Mt Zion Rd

•••

10050 Norbotton Dr, Florence, KY 41042

Property Photos

Lot # 13

Capture

COMMERCIAL BEST BUSINESSES REPORT

Florence, KY 41042

Presented by

Kelly MeyerKentucky Real Estate License: 73322

Work: (513) 793-2121 | Mobile: (513) 235-9090 | Fax: (513) 354-8157

[email protected] Cline, Inc.8040 Montgomery RdCincinnati, OH 45236

Copyright 2017 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity.

9/19/2017

mailto:[email protected]

Best Retail Businesses

This chart shows the types of businesses that consumers are leaving an area to find. The business types represented by blue bars are relatively scarce in the area,so consumers go elsewhere to have their needs met. The beige business types are relatively plentiful in the area, meaning there are existing competitors for thedollars that consumers spend in these categories.Data Source: Retail Marketplace via Esri, 2016Update Frequency: Annually

Florence, KY 41042

Copyright 2017 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 9/19/2017

Criteria Used for AnalysisIncome:Median Household Income

Age:Median Age

Population Stats:Total Population

Segmentation:1st Dominant Segment

$55,832 36.4 53,896 Soccer Moms

Consumer SegmentationLife Mode UrbanizationWhat are thepeople like thatlive in this area?

Family LandscapesSuccessful younger families in newerhousing

Where do peoplelike this usuallylive?

Suburban PeripheryAffluence in the suburbs, married couple-families, longercommutes

Top TapestrySegments Soccer Moms Front Porches

Old andNewcomers Down the Road

Bright YoungProfessionals

% of Households 5,185 (24.6%) 2,229 (10.6%) 1,669 (7.9%) 1,558 (7.4%) 1,293 (6.1%)

% of Boone County 13,668 (30.4%) 2,311 (5.1%) 1,650 (3.7%) 1,553 (3.5%) 3,164 (7.0%)

Lifestyle Group Family Landscapes Middle Ground Middle Ground Rustic Outposts Middle Ground

Urbanization Group Suburban Periphery Metro Cities Metro Cities Semirural Urban Periphery

Residence Type Single Family Multi-Units; SingleFamily

Multi-Units; SingleFamily

Mobile Homes Multi-Units; SingleFamily

Household Type Married Couples Married Couples Singles Married Couples Married Couples

Average Household Size 2.96 2.55 2.11 2.74 2.4

Median Age 36.6 34.2 38.5 34.3 32.2

Diversity Index 48.3 70.4 50.1 70.5 65.4

Median Household Income $84,000 $39,000 $39,000 $36,000 $50,000

Median Net Worth $252,000 $21,000 $23,000 $30,000 $28,000

Median Home Value $226,000 – – $104,000 –

Homeownership 85.5 % 47.8 % 46.4 % 66.4 % 44.1 %

Average Monthly Rent – $890 $850 – $1,000

Employment Professional orManagement

Services, Professionalor Administration

Professional orServices

Services orAdministration


Education College Degree High School Graduate College Degree High School Graduate College Degree

Preferred Activities Go jogging, biking,target shooting. Visittheme parks, zoos.

Go online for games;visit dating websites,chat rooms. Playbingo, video games.

Buy frozen,conveniencefoods. Supportenvironmentalorganizations.

Visit chat rooms; playgames online. Gohunting, fishing.

Go to bars/clubs;attend concerts. Eat atfast food, familyrestaurants.

Financial Carry high level ofdebt

Have loans to pay bills Bank online or inperson

Prefer convenience offrozen meals, fast food

Own U.S. savingsbonds; bank online

Media Shop, bank online Watch ComedyCentral, Nickelodeon,PBS Kids Sprout

Watch movies at home Watch Animal Planeton satellite TV

Rent DVDs fromRedbox or Netflix

Vehicle Own 2+ vehicles(minivans, SUVs)

Enjoy fun-to-drive cars View car astransportation only

Bought used vehiclelast year

Own newer cars

Florence, KY 41042


Who We AreSoccer Moms is an affluent, family-oriented market with a country flavor.Residents are partial to new housingaway from the bustle of the city but closeenough to commute to professional jobcenters. Life in this suburban wildernessoffsets the hectic pace of two workingparents with growing children. They favortime-saving devices, like banking online orhousekeeping services, and family-oriented pursuits.

Our NeighborhoodSoccer Moms residents prefer the suburbanperiphery of metropolitan areas.Predominantly single family, homes are innewer neighborhoods, 36% built in the 1990s,31% built since 2000.Owner-occupied homes have high rate ofmortgages at 74%, and low rate vacancy at5%.Median home value is $226,000.Most households are married couples withchildren; average household size is 2.96.Most households have 2 or 3 vehicles; longtravel time to work including a disproportionatenumber commuting from a different county

Socioeconomic TraitsEducation: 37.7% college graduates; morethan 70% with some college education.Low unemployment at 5.9%; high labor forceparticipation rate at 72%; 2 out of 3households include 2+ workers.Connected, with a host of wireless devices fromiPods to tablets--anything that enablesconvenience, like banking, paying bills or evenshopping online.Well insured and invested in a range of funds,from savings accounts or bonds to stocks.Carry a higher level of debt, including first andsecond mortgages and auto loans

Market ProfileMost households own at least two vehicles; themost popular types are minivans and SUVs.Family-oriented purchases and activitiesdominate, like 4+ televisions, movie purchasesor rentals, children's apparel and toys, andvisits to theme parks or zoos.Outdoor activities and sports are characteristicof life in the suburban periphery, like bicycling,jogging, golfing, boating, and target shooting.Home maintenance services are frequentlycontracted, but these families also like theirgardens and own the tools for minor upkeep,like riding mowers and tillers.

An overview of who makes up this segment across the United States

The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2016. UpdateFrequency: Annually.

This is the

#1dominant segmentfor this area

In this area

24.6%of households fallinto this segment

In the United States


About this segment

Soccer Moms

Florence, KY 41042


Who We AreFront Porches blends household types,with more young families with children orsingle households than average. Thisgroup is also more diverse than the U.S.Half of householders are renters, andmany of the homes are older townhomesor duplexes. Friends and family are centralto Front Porches residents and help toinfluence household buying decisions.Residents enjoy their automobiles andlike cars that are fun to drive. Income andnet worth are well below the U.S. average,and many families have taken out loans tomake ends meet.

Our NeighborhoodNearly one in five homes is a duplex, triplex orquad; half are older single-family dwellings.Just over half the homes are occupied byrenters.Older, established neighborhoods; threequarters of all homes were built before 1980.Single-parent families or singles living alonemake up almost half of the households.

Socioeconomic TraitsComposed of a blue-collar work force with astrong labor force participation rate, butunemployment is high at 11%.Price is more important than brand names orstyle to these consumers.With limited incomes, these are notadventurous shoppers.They would rather cook a meal at home thandine out.They seek adventure and strive to have fun.

Market ProfileGo online for gaming, online dating and chatrooms.Use their cell phones to redeem mobilecoupons and listen to hip hop and R&B music.Drink energy and sports drinks.Participate in leisure activities including sports,indoor water parks, bingo and video games.Watch Comedy Central, Nickelodeon and PBSKids Sprout.



This is the


In this area




About this segment

Front Porches

Florence, KY 41042


Who We AreThe Old and Newcomers market featuressingles' lifestyles, on a budget. The focusis more on convenience thanconsumerism, economy over acquisition.Old and Newcomers is composed ofneighborhoods in transition, populated byrenters who are just beginning theircareers or retiring. Some are still incollege; some are taking adult educationclasses. They support environmentalcauses and Starbucks. Age is not alwaysobvious from their choices.

Our NeighborhoodMetropolitan city dwellers.Predominantly single households, with a mixof married couples (no children); averagehousehold size lower at 2.11.54% renter occupied; average rent, $800.45% of housing units are single-familydwellings; 44% are multi-unit buildings inolder neighborhoods, built before 1980.Average vacancy rate at 11%.

Socioeconomic TraitsUnemployment is lower at 7.8%, with anaverage labor force participation rate of62.6%, despite the increasing number ofretired workers.30% of households are currently receivingSocial Security.28% have a college degree, 33% have somecollege education, 10% are still enrolled incollege.Consumers are price aware and couponclippers, but open to impulse buys.They are attentive to environmental concerns.They are more comfortable with the latesttechnology than buying a car.

Market ProfileResidents are strong supporters ofenvironmental organizations.They prefer cell phones to landlines.Entertainment features the Internet (datingsites and games), movies at home, countrymusic and newspapers.Vehicles are basically just a means oftransportation.Food features convenience, frozen and fastfood.They do banking as likely in person as online.



This is the


In this area




About this segment

Old and Newcomers

Florence, KY 41042


Who We AreDown the Road is a mix of low-density,semi-rural neighborhoods in largemetropolitan areas; half are located in theSouth, with the rest chiefly in the West andMidwest. Almost half of householders livein mobile homes; approximately two-fifthslive in single-family homes. These areyounger, diverse communities, with thehighest proportion of American Indians ofany segment. These family-orientedconsumers value their traditions. Workersare in service, retail trade, manufacturingand construction industries, with higherproportions in agriculture and mining,compared to the U.S. in general. Thismarket has higher unemployment, muchlower median household income andhome value, and a fifth of households withincome below poverty level.

Our NeighborhoodTwo-thirds of households are owned.Family market, primarily married couples orsingle-parent households.Close to half of all households live in mobilehomes.Four-fifths of households were built in 1970 orlater.About 18% of owned homes are valued under$50,000 (more than three times the U.S.percentage).

Socioeconomic TraitsEducation completed: 37% with a high schooldiploma only, 38% with some collegeeducation or a degree.Unemployment rate is 11.6%, higher than theU.S. rate.Labor force participation rate is 59.6%, slightlylower than the U.S.Family-oriented, outgoing consumers; theyplace importance on preserving time-honoredcustoms.They put a premium on convenience ratherthan health and nutrition.

Market ProfilePurchased a used vehicle in the past year,likely maintaining the vehicle themselves.Routinely stop by the convenience store topurchase a lottery ticket.Participate in fishing and hunting.Visit chat rooms and play games online.Listen to the radio, especially at work, with apreference for rap, R&B and hip-hop music.Enjoy programs on Animal Planet, typicallywatching via satellite dish.Often prepare quick meals, using packaged orfrozen dinner entrees.Favorite fast food: pizza.Frequent Walmart for all their shopping needs(groceries, clothing, pharmacy, etc.).



This is the


In this area




About this segment

Down the Road

Florence, KY 41042


Who We AreBright Young Professionals is a largemarket, primarily located in urban outskirtsof large metropolitan areas. Thesecommunities are home to young,educated, working professionals. One outof three householders is under the age of35. Slightly more diverse couplesdominate this market, with more rentersthan homeowners. More than two-fifths ofthe households live in single-familyhomes; over a third live in 5+ unitbuildings. Labor force participation is high,generally white-collar work, with a mix offood service and part-time jobs (amongthe college students). Median householdincome, median home value and averagerent are close to the U.S. averages.Residents of this segment are physicallyactive and up on the latest technology.

Our NeighborhoodApproximately 56% of the households rent;44% own their homes.Household type is primarily couples, married(or unmarried), with above averageconcentrations of both single-parent andsingle-person households.Multi-unit buildings or row housing make up55% of the housing stock (row housing,buildings with 5-19 units); 44% built 1980-99.Average rent is slightly higher than the U.S.average.Lower vacancy rate is at 8.9%.

Socioeconomic TraitsEducation completed: 36% with some collegeor an associate's degree, 30% with a bachelor'sdegree or higher. Education in progress is10%.Unemployment rate is lower at 7.1%, and laborforce participation rate of 73% is higher thanthe U.S. rate.These consumers are up on the latesttechnology.They get most of their information from theInternet.Concern about the environment impacts theirpurchasing decisions.

Market ProfileOwn U.S. savings bonds.Own newer computers (desktop, laptop orboth), iPods and 2+ TVs.Go online to do banking, access YouTube orFacebook, visit blogs, and play games.Use cell phones to text, redeem mobilecoupons, listen to music, and check for newsand financial information.Find leisure going to bars/clubs, attendingconcerts, going to the zoo, and renting DVDsfrom Redbox or Netflix.Read sports magazines and participate in avariety of sports, including backpacking,basketball, football, bowling, Pilates, weightlifting and yoga.Eat out often at fast-food and familyrestaurants.



This is the


In this area




About this segment

Bright Young Professionals

Florence, KY 41042


20162021 (Projected)

Total PopulationThis chart shows the total population inan area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Population DensityThis chart shows the number of peopleper square mile in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Population Change Since 2010This chart shows the percentage changein area's population from 2010 to 2016,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Florence, KY 41042: Population Comparison

Florence, KY 41042



Population Living in FamilyHouseholdsThis chart shows the percentage of anarea’s population that lives in ahousehold with one or more individualsrelated by birth, marriage or adoption,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Women 2016Men 2016Women 2021 (Projected)Men 2021 (Projected)

Female / Male RatioThis chart shows the ratio of females tomales in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Florence, KY 41042



Median AgeThis chart shows the median age in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Population by AgeThis chart breaks down the population ofan area by age group.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Florence, KY 41042: Age Comparison

Florence, KY 41042


MarriedUnmarried

Married / Unmarried AdultsRatioThis chart shows the ratio of married tounmarried adults in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

MarriedThis chart shows the number of people inan area who are married, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Never MarriedThis chart shows the number of people inan area who have never been married,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

WidowedThis chart shows the number of people inan area who are widowed, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

DivorcedThis chart shows the number of people inan area who are divorced, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Florence, KY 41042: Marital Status Comparison

Florence, KY 41042



Average Household IncomeThis chart shows the average householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Median Household IncomeThis chart shows the median householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Per Capita IncomeThis chart shows per capita income in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Average Disposable IncomeThis chart shows the average disposableincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Florence, KY 41042: Economic Comparison

Florence, KY 41042


Boone CountyKentuckyUSA

Unemployment RateThis chart shows the unemploymenttrend in an area, compared with othergeographies.Data Source: Bureau of Labor Statisticsvia 3DLUpdate Frequency: Monthly

Employment Count byIndustryThis chart shows industries in an areaand the number of people employed ineach category.Data Source: Bureau of Labor Statisticsvia Esri, 2016Update Frequency: Annually

Florence, KY 41042


Less than 9th GradeThis chart shows the percentage ofpeople in an area who have less than aninth grade education, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Some High SchoolThis chart shows the percentage ofpeople in an area whose highesteducational achievement is some highschool, without graduating or passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

High School GEDThis chart shows the percentage ofpeople in an area whose highesteducational achievement is passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

High School GraduateThis chart shows the percentage ofpeople in an area whose highesteducational achievement is high school,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Some CollegeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is somecollege, without receiving a degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Florence, KY 41042: Education Comparison

Florence, KY 41042


Associate DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is an associatedegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Bachelor's DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a bachelor'sdegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Grad/Professional DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a graduateor professional degree, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Florence, KY 41042


Median Estimated Home ValueThis chart displays property estimates foran area and a subject property, whereone has been selected. Estimated homevalues are generated by a valuationmodel and are not formal appraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

12-Month Change in MedianEstimated Home ValueThis chart shows the 12-month change inthe estimated value of all homes in thisarea, the county and the state. Estimatedhome values are generated by avaluation model and are not formalappraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

Median Listing PriceThis chart displays the median listingprice for homes in this area, the countyand the state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

12-Month Change in MedianListing PriceThis chart displays the 12-month changein the median listing price of homes inthis area, and compares it to the countyand state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

Florence, KY 41042: Home Value Comparison

Florence, KY 41042


Road Map

Address City, State Zip Number on report10255 Dixie Hwy Florence, KY 41042-3313 1

NW of Houston Rd and Merchants St Florence, KY 41042 2

1960 Litton Ln Hebron, KY 41048 3

8711 US Highway 42 Florence, KY 41042 4

8001 Dream St Florence, KY 41042 5

Information obtained from sources deemed reliable. While considered accurate, we make no guarantee, warranty or representation.

Date: 09/21/2017

Page 1 of 1

Criteria Used for AnalysisIncome:Median Household Income

Age:Median Age

Population Stats:Total Population

Segmentation:1st Dominant Segment

$55,832 36.4 53,896 Soccer Moms

Consumer SegmentationLife Mode UrbanizationWhat are thepeople like thatlive in this area?

Family LandscapesSuccessful younger families in newerhousing

Where do peoplelike this usuallylive?

Suburban PeripheryAffluence in the suburbs, married couple-families, longercommutes

Top TapestrySegments Soccer Moms Front Porches

Old andNewcomers Down the Road

Bright YoungProfessionals

% of Households 5,185 (24.6%) 2,229 (10.6%) 1,669 (7.9%) 1,558 (7.4%) 1,293 (6.1%)

% of Boone County 13,668 (30.4%) 2,311 (5.1%) 1,650 (3.7%) 1,553 (3.5%) 3,164 (7.0%)

Lifestyle Group Family Landscapes Middle Ground Middle Ground Rustic Outposts Middle Ground

Urbanization Group Suburban Periphery Metro Cities Metro Cities Semirural Urban Periphery

Residence Type Single Family Multi-Units; SingleFamily

Multi-Units; SingleFamily

Mobile Homes Multi-Units; SingleFamily

Household Type Married Couples Married Couples Singles Married Couples Married Couples

Average Household Size 2.96 2.55 2.11 2.74 2.4

Median Age 36.6 34.2 38.5 34.3 32.2

Diversity Index 48.3 70.4 50.1 70.5 65.4

Median Household Income $84,000 $39,000 $39,000 $36,000 $50,000

Median Net Worth $252,000 $21,000 $23,000 $30,000 $28,000

Median Home Value $226,000 – – $104,000 –

Homeownership 85.5 % 47.8 % 46.4 % 66.4 % 44.1 %

Average Monthly Rent – $890 $850 – $1,000

Employment Professional orManagement

Services, Professionalor Administration


Services orAdministration


Education College Degree High School Graduate College Degree High School Graduate College Degree

Preferred Activities Go jogging, biking,target shooting. Visittheme parks, zoos.

Go online for games;visit dating websites,chat rooms. Playbingo, video games.

Buy frozen,conveniencefoods. Supportenvironmentalorganizations.

Visit chat rooms; playgames online. Gohunting, fishing.

Go to bars/clubs;attend concerts. Eat atfast food, familyrestaurants.

Financial Carry high level ofdebt

Have loans to pay bills Bank online or inperson

Prefer convenience offrozen meals, fast food

Own U.S. savingsbonds; bank online

Media Shop, bank online Watch ComedyCentral, Nickelodeon,PBS Kids Sprout

Watch movies at home Watch Animal Planeton satellite TV

Rent DVDs fromRedbox or Netflix

Vehicle Own 2+ vehicles(minivans, SUVs)

Enjoy fun-to-drive cars View car astransportation only

Bought used vehiclelast year

Own newer cars

Florence, KY 41042


Who We AreSoccer Moms is an affluent, family-oriented market with a country flavor.Residents are partial to new housingaway from the bustle of the city but closeenough to commute to professional jobcenters. Life in this suburban wildernessoffsets the hectic pace of two workingparents with growing children. They favortime-saving devices, like banking online orhousekeeping services, and family-oriented pursuits.

Our NeighborhoodSoccer Moms residents prefer the suburbanperiphery of metropolitan areas.Predominantly single family, homes are innewer neighborhoods, 36% built in the 1990s,31% built since 2000.Owner-occupied homes have high rate ofmortgages at 74%, and low rate vacancy at5%.Median home value is $226,000.Most households are married couples withchildren; average household size is 2.96.Most households have 2 or 3 vehicles; longtravel time to work including a disproportionatenumber commuting from a different county

Socioeconomic TraitsEducation: 37.7% college graduates; morethan 70% with some college education.Low unemployment at 5.9%; high labor forceparticipation rate at 72%; 2 out of 3households include 2+ workers.Connected, with a host of wireless devices fromiPods to tablets--anything that enablesconvenience, like banking, paying bills or evenshopping online.Well insured and invested in a range of funds,from savings accounts or bonds to stocks.Carry a higher level of debt, including first andsecond mortgages and auto loans

Market ProfileMost households own at least two vehicles; themost popular types are minivans and SUVs.Family-oriented purchases and activitiesdominate, like 4+ televisions, movie purchasesor rentals, children's apparel and toys, andvisits to theme parks or zoos.Outdoor activities and sports are characteristicof life in the suburban periphery, like bicycling,jogging, golfing, boating, and target shooting.Home maintenance services are frequentlycontracted, but these families also like theirgardens and own the tools for minor upkeep,like riding mowers and tillers.



This is the


In this area




About this segment

Soccer Moms

Florence, KY 41042


Who We AreFront Porches blends household types,with more young families with children orsingle households than average. Thisgroup is also more diverse than the U.S.Half of householders are renters, andmany of the homes are older townhomesor duplexes. Friends and family are centralto Front Porches residents and help toinfluence household buying decisions.Residents enjoy their automobiles andlike cars that are fun to drive. Income andnet worth are well below the U.S. average,and many families have taken out loans tomake ends meet.

Our NeighborhoodNearly one in five homes is a duplex, triplex orquad; half are older single-family dwellings.Just over half the homes are occupied byrenters.Older, established neighborhoods; threequarters of all homes were built before 1980.Single-parent families or singles living alonemake up almost half of the households.

Socioeconomic TraitsComposed of a blue-collar work force with astrong labor force participation rate, butunemployment is high at 11%.Price is more important than brand names orstyle to these consumers.With limited incomes, these are notadventurous shoppers.They would rather cook a meal at home thandine out.They seek adventure and strive to have fun.

Market ProfileGo online for gaming, online dating and chatrooms.Use their cell phones to redeem mobilecoupons and listen to hip hop and R&B music.Drink energy and sports drinks.Participate in leisure activities including sports,indoor water parks, bingo and video games.Watch Comedy Central, Nickelodeon and PBSKids Sprout.



This is the


In this area




About this segment

Front Porches

Florence, KY 41042


Who We AreThe Old and Newcomers market featuressingles' lifestyles, on a budget. The focusis more on convenience thanconsumerism, economy over acquisition.Old and Newcomers is composed ofneighborhoods in transition, populated byrenters who are just beginning theircareers or retiring. Some are still incollege; some are taking adult educationclasses. They support environmentalcauses and Starbucks. Age is not alwaysobvious from their choices.

Our NeighborhoodMetropolitan city dwellers.Predominantly single households, with a mixof married couples (no children); averagehousehold size lower at 2.11.54% renter occupied; average rent, $800.45% of housing units are single-familydwellings; 44% are multi-unit buildings inolder neighborhoods, built before 1980.Average vacancy rate at 11%.

Socioeconomic TraitsUnemployment is lower at 7.8%, with anaverage labor force participation rate of62.6%, despite the increasing number ofretired workers.30% of households are currently receivingSocial Security.28% have a college degree, 33% have somecollege education, 10% are still enrolled incollege.Consumers are price aware and couponclippers, but open to impulse buys.They are attentive to environmental concerns.They are more comfortable with the latesttechnology than buying a car.

Market ProfileResidents are strong supporters ofenvironmental organizations.They prefer cell phones to landlines.Entertainment features the Internet (datingsites and games), movies at home, countrymusic and newspapers.Vehicles are basically just a means oftransportation.Food features convenience, frozen and fastfood.They do banking as likely in person as online.



This is the


In this area




About this segment

Old and Newcomers

Florence, KY 41042


Who We AreDown the Road is a mix of low-density,semi-rural neighborhoods in largemetropolitan areas; half are located in theSouth, with the rest chiefly in the West andMidwest. Almost half of householders livein mobile homes; approximately two-fifthslive in single-family homes. These areyounger, diverse communities, with thehighest proportion of American Indians ofany segment. These family-orientedconsumers value their traditions. Workersare in service, retail trade, manufacturingand construction industries, with higherproportions in agriculture and mining,compared to the U.S. in general. Thismarket has higher unemployment, muchlower median household income andhome value, and a fifth of households withincome below poverty level.

Our NeighborhoodTwo-thirds of households are owned.Family market, primarily married couples orsingle-parent households.Close to half of all households live in mobilehomes.Four-fifths of households were built in 1970 orlater.About 18% of owned homes are valued under$50,000 (more than three times the U.S.percentage).

Socioeconomic TraitsEducation completed: 37% with a high schooldiploma only, 38% with some collegeeducation or a degree.Unemployment rate is 11.6%, higher than theU.S. rate.Labor force participation rate is 59.6%, slightlylower than the U.S.Family-oriented, outgoing consumers; theyplace importance on preserving time-honoredcustoms.They put a premium on convenience ratherthan health and nutrition.

Market ProfilePurchased a used vehicle in the past year,likely maintaining the vehicle themselves.Routinely stop by the convenience store topurchase a lottery ticket.Participate in fishing and hunting.Visit chat rooms and play games online.Listen to the radio, especially at work, with apreference for rap, R&B and hip-hop music.Enjoy programs on Animal Planet, typicallywatching via satellite dish.Often prepare quick meals, using packaged orfrozen dinner entrees.Favorite fast food: pizza.Frequent Walmart for all their shopping needs(groceries, clothing, pharmacy, etc.).



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Down the Road

Florence, KY 41042


Who We AreBright Young Professionals is a largemarket, primarily located in urban outskirtsof large metropolitan areas. Thesecommunities are home to young,educated, working professionals. One outof three householders is under the age of35. Slightly more diverse couplesdominate this market, with more rentersthan homeowners. More than two-fifths ofthe households live in single-familyhomes; over a third live in 5+ unitbuildings. Labor force participation is high,generally white-collar work, with a mix offood service and part-time jobs (amongthe college students). Median householdincome, median home value and averagerent are close to the U.S. averages.Residents of this segment are physicallyactive and up on the latest technology.

Our NeighborhoodApproximately 56% of the households rent;44% own their homes.Household type is primarily couples, married(or unmarried), with above averageconcentrations of both single-parent andsingle-person households.Multi-unit buildings or row housing make up55% of the housing stock (row housing,buildings with 5-19 units); 44% built 1980-99.Average rent is slightly higher than the U.S.average.Lower vacancy rate is at 8.9%.

Socioeconomic TraitsEducation completed: 36% with some collegeor an associate's degree, 30% with a bachelor'sdegree or higher. Education in progress is10%.Unemployment rate is lower at 7.1%, and laborforce participation rate of 73% is higher thanthe U.S. rate.These consumers are up on the latesttechnology.They get most of their information from theInternet.Concern about the environment impacts theirpurchasing decisions.

Market ProfileOwn U.S. savings bonds.Own newer computers (desktop, laptop orboth), iPods and 2+ TVs.Go online to do banking, access YouTube orFacebook, visit blogs, and play games.Use cell phones to text, redeem mobilecoupons, listen to music, and check for newsand financial information.Find leisure going to bars/clubs, attendingconcerts, going to the zoo, and renting DVDsfrom Redbox or Netflix.Read sports magazines and participate in avariety of sports, including backpacking,basketball, football, bowling, Pilates, weightlifting and yoga.Eat out often at fast-food and familyrestaurants.



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Bright Young Professionals

Florence, KY 41042



Total PopulationThis chart shows the total population inan area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Population DensityThis chart shows the number of peopleper square mile in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Population Change Since 2010This chart shows the percentage changein area's population from 2010 to 2016,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Florence, KY 41042: Population Comparison

Florence, KY 41042
