FRIEND-A-GORLLA

E-CAMPAIGNCompiled by Musiime Paddy Muramura

OBJECTIVE

•To generate global interest in Mountain Gorilla conservation

•Raise funds for Mountain Gorilla conservation

•Promote Bwindi Conservation Area as a World heritage site.

•Highlight Uganda as a prime tourism destination

THE SOLUTION

• Friend-a-Gorilla (FG) was setup in September, 2009 this is an internet based viral campaign

• The campaign promotes inclusion in

conservation through the $1 fundraising principle• Primary activity occurs on the FG website• Addit ional features incl. virtual tracking, merchandising,

sponsorship & advert ising

The websites

WWW.FRIENDAGORILLA.ORG

This is the main site for the Campaign with the following:-

• Registration or login with facebook

•Friending and payment for the friend

•Gorilla bios, blogs and videos, only available to friends of that gorilla.•News

–Messages from the forest–Community Involvement–Conservation efforts

WWW.FRIENDAGORILLA.ORG

WWW.FRIENDAGORILLA.ORG

On www.facebook.com you get your gorilla friends displayed along your human friends, and get updates on gorilla friend’s lives

www.twitter.com gives you notifications on what is happening To both your friends and their neighborhood.

FACEBOOK AND TWITTER

Source of Funds

•Friending

•Merchandising

•Sponsoring

•Advert ising

SILVERBACK Sponsorships

Silverbacks are adult males that Are generally over 12 years old. They are known as Silverbacks because at about 13 years of age, they develop a distinctive patch of silver hair on their backs and grow large canine teeth.

What you get•Logo placement onFacebook page

•Banner ads on Friend-a-gorilla site

•Twitter Sponsorship alert

•5 Tracking permits*

•50 Jelly Bands

•Sponsorship PlaqueThe sponsor is requested to have flexible dates since permit availability may be low during high season*

Per Year

Black backs are sexually mature Males of about 8- 11 years of age. They are strong, hairy but subordinate to the silverbacks and have no mating rights with mature females in the group.

What you get•Logo placement onFacebook page

•Banner ads on Friend-a-gorilla site

•Twitter Sponsorship alert

•2 Tracking permits*

•25 Jelly Bands

•Sponsorship Plaque

BLACKBACK SPONSORSHIPS

The sponsor is requested to have flexible dates since permit availability may be low during high season*

Per Year

FAMILY ADOPTION

•There are currently 7 families, with two more available in 2011

•The average family size is 10 individuals

Mountain gorillas are not known to survive outside their natural habitat

•Regular updateson the status of the familychosen

•A cert ificate of your support

What you get

Per Year

JUVENILE ADOPTION

Juvenile Mountain Gorillas are below the age of 5

Mountain Gorillas have a child once every 4 years

•A birth cert ificatewith the name of your choice.•Regular updates on thestatus and growth ofyour baby or juvenilegorilla

What you get

Per Year

GORILLA BENEFACTOR

•Donate one hundred dollars or more t ill you reach your benefactor limit

The name gorilla is derived from the Greek word 'Gorillai' meaning hairy women.

What you getWhen you hit yourBenefactor limit you will be showcased on the Friend-a-gorilla site

Advertising on Website

WHY ADVERTISE WITH USSince its launch in September 2009, the Friend-a-gorilla website Has received an amazing response worldwide. With over 2000 Views per page and growing, it is perfect source of information for people interested in Mountain Gorillas, travel and conservation.

We have many excit ing new features planned for 2010. With the Addit ion of tracking videos, merchandising and the addit ion of USA School program launching this summer, we expect a high return for all Our marketers and sponsors who wish to part icipate with us.

Friend-a-Gorilla has been featured on key news channels such as: CNN, BBC, Sky News, New York Times, USA Today, plus many Other international news agencies. Friend-a-Gorilla has also recently been awarded an honor from The Interactive Media Awards Council For Outstanding Achievement, and Wanderlust Travel Magazine’s Eureka Innovation Award.

Now is the t ime to take part and become a Gorilla friend and let your company benefit as an active part icipate in the conservat ion of These endangered creatures.

Advertising on Website

450.00 USD per mo. FRONT $ INSIDE PAGES

350.00 USD per mo.INSIDE PAGES ONLY

250.00 USD per mo.FRONT PAGE ONLY

*all ads are shown within a refresh page view scheme. If your banner is the only one in that sequence it will be always shown. Otherwise each time a

Page is refreshed it will be shown in a ordered succession.

Advertising on E-newsletter

100 USD per issue

Advertising on Website

EARNING POTENTIALThere is a huge potent ial to make money through e-tourism and viral market ing. We have current ly reached 15,000+ “ friends” on the friend-a-gorilla site and have had 100,319 page views between October 2009 and July 2010• Based on the Facebook model where for instance,

• charity applicat ions like Lil Green Patch are making $5k – 10k a day• RPG games like Mob Wars are making over $25k a day

But with neither of these applicat ions having reached full potent ial; if you use Facebook’s model and mult iply it by the number of social network sites, your company’s earning potential is mult iplied a hundred fold on the Friend-a-Gorilla website

• Modern and World Class Visitor Information Centre at Buhoma at US$500,000

•Development of a canopy walk in BINP as a new tourism product at US$2-3 million

•Extension of hydro electric power from Kayonza to Buhoma BINP HQ (17Km) at US$425,000

•Construct ion of staff accommodation in BINP Ranger Outposts US$300,000

•Community Enterprise and Training Centre at US$250,000

•Support to Bwindi Community Hospital at US$100,000

•Mini visitor centre in Rubuguri for the southern sector at US$200,000

•Signage for Bwindi at US$150,000

•Staff capacity building at US$30,000

Wish List

Wish List

•3 Hardtop land cruisers for tourism at Ruhija, Rushaga and Nkuringo US $150,000

•1 Education Van equipped with a generator and audio visual equipment (video, deck, projector etc) est imated at US $60,000

•2 law enforcement land cruiser pickups est imated at US $100,000

•Eight motorcycles for community conservat ion rangers/Head ranger at US $48,000

•Field equipment Worth US$150,000 including:-60 two man tents, 100 sleeping bags + mats, 100 water bott les, 100 back packs, 200 rain suits, 100 pairs of mountain boots, cold weather jumpers)

•video cameras and 10 digital cameras for virtual tracking of gorillas US$8000

•Provision of field equipment for park operations (tourism, law enforcement + community conservation as well as administrat ion)

Thank YouFriends for life

musiime.muramura@ugandawildlife.org