Friday 18 th November 2011 Recruiting using Facebook Not everyone will like you.
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Transcript of Friday 18 th November 2011 Recruiting using Facebook Not everyone will like you.
![Page 1: Friday 18 th November 2011 Recruiting using Facebook Not everyone will like you.](https://reader036.fdocuments.us/reader036/viewer/2022062423/5697bf791a28abf838c8270c/html5/thumbnails/1.jpg)
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Friday 18th November 2011
Recruiting using FacebookNot everyone will like you
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Friday 18th November 2011
The 3 P’s of Facebook
It is a PlatformYou are the Publisher
This is Permanent
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Friday 18th November 2011
You’re Already Engaged
User generated results
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Friday 18th November 2011
Use the prime real estate on the Wall effectively
Be the Brand Like effectively – think guerilla
Be the Brand Comment on relevant pages
All about the Edgerank - Not all content is created equal
Use your Insights – to tailor your content to you audience
“On the Wall” : Be the Brand
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Friday 18th November 2011
Broadcast AND Engage
“On the Wall”: Broadcast & Engage
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Friday 18th November 2011
“Beyond the Wall” : Beyond Likes
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Friday 18th November 2011
Segment Destinations & Be the Publisher
Publish “in” and “into” social
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Friday 18th November 2011
Engage through creativity
Encourage sharing with contemporaries
Open Graph = Amazing Possibilities
Control and use the data
Creativity is King = Relevant Data Capture
Encourage sharing with peers
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Friday 18th November 2011
Social media is not just engagement – make social advertising work
• It’s not Google – assume they are not searching for you• It’s interruption advertising• Research your audience• Create micro campaigns• Resonate and provide relevance • Everyone’s an individual - each needs their own ad• Monitor your success• Test your campaign – split test and trial all the combinations• With facebook stay social • Real time bidding. Review spend daily
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Friday 18th November 2011
Create 100s of adverts for a single campaign
Track, Test, monitor and report on success
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Friday 18th November 2011
Questions?@steveevo
@netnativeswww.netnatives.com