Data Center Trends and Convergence

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Agenda

1. Introductions

2. CMI Overview

3. Data Center – Convergence Discussion

4. Flash Storage

5. Back-up / Restore Overview

6. Q & A

7. Batter up

Partnership

Values That Define CMI’s 36 Years

Depth

Satisfaction

Storage Management

• Storage Optimization

• Automation

• Virtualization

• Tiering . HSM

• Cloud Assessment

CMI Solution Portfolio

Strategic ConsultingIT / Business Alignment – Assessments / Roadmaps - CIOaaS

Business Continuance

• Business Impact Analysis

• Backup / Restore

• High Availability

• Disaster Recovery

Data Center Optimization

• Maturity Assessment• Optimization Strategic

Planning• Architecture / Design• Implementation

Services• Operational Policies

and Procedures

IT InfrastructureCompute - Storage – Virtualization - Network

CMI Client Partnership ModelHow CMI builds trust and partnership with its clients

Client

Data Center Overview & Convergence

DC Trends

1. Modularization – Convergence

2. Virtualization

3. Cloud Computing – Public / Private / Hybrid

4. IT as a Service

5. Workload automation / management

6. Big Data meets Social - BI

7. Data Center Infrastructure Management (DCIM) - Single Pane of Glass

8. Hadoop

9. Open Source

10. Sustainability and containing costs

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Data Center Scorecard

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Moving from Basic to Strategic

Basic data centersUse of new technology:

43% first and fast technology adoption

1% move virtual machines to meet desired outcomes

21% use storage virtualization3% use a storage service catalog

(tiered storage)

Results:

65%

New projects

Maintaining existing infrastructure

35%

Strategic data centersUse of new technology:86% first and fast technology adoption58% move virtual machines to meet desired

outcomes93% use storage virtualization87% use a storage service catalog (tiered

storage)

Results

47%

53%New projects

Maintaining existing infrastructure

Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study ) 9

CMI DC Overview – Current State

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CMI DC Trend – Convergence

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CMI DC Overview – Future State

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CMI DC Overview – Interim State

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Pure Systems: Faster time to service deliveryExpert Integrated System

Reduced Time, Cost and Risk

Design ManageDeploy Maintain

Compute• Unmatched performance with max processor & memory capability for Intel based systems• Full Capability Power Nodes for Unix Workloads• Flexible choice of nodes to meet performance requirements

Network and Chassis Infrastructure• Highest performance I/O with up to 40Gb Ethernet, 16Gb SAN speeds and/or 56Gb Infiniband FDR

• 10 Year Platform Commitment for Investment Protection• Only platform to support a mixed environment of both x86 as well UNIX based systems

Management• Significantly reduce the number of manual steps to greatly simplify management• Manages IT as one; reducing complexity and automating everyday management tasks

Storage• Reduce disk capacity needs by up to 80% with V7000 Real-time Compression• Automatically optimize data between storage tiers with IBM Easy Tier• Connect to ANY Major Storage Vendor – Natively or via San Volume Controller

Financial Considerations• Significant TCO Reduction vs. Old Infrastructure• Better Cost Basis

Pure Systems, World Class Converged Solution

Integrated Infrastructure

Delivering Infrastructure Services

Application Platform

Delivering Platform Services

Infrastructure Components

Beyond Blades

Data Platform

Delivering Data Services

Pure Systems – Multiple Configurations

Ph

ysic

alV

irtu

alW

ork

load

PhysicalConsolidation& Setup

ManagementIntegration

ResourceUtilization

ResourcePooling

IntelligentAutomation

Automated virtual machine placement Dynamic allocation of virtual server, storage and

network resources* Automated network configuration for virtual

machine deployment and mobility

Virtual workload definition Placement services and advisors Pooling of network switch resources to enable

consistent network policy application

Virtual Machine relocation for compute, storage and networking

Storage resource overcommit monitoring Space efficient copies maximize storage utilization,

accelerating deployment

Choice of Hypervisors

Simplified Virtualization Management

Virtualization is Path to Cloud

Pure Systems Example Scenarios

• Blade Center v2.0

• DC modularization

• Disaster Recovery

• VDI

• High computational Linux platform

• “Cloud in a box”

• Rapid R&D environments

Texas Memory Systems - an IBM Company

Acquisition CostAcquisition Cost

SecuritySecurity

DeploymentDeployment

DowntimeDowntime

Asset ManagementAsset Management

SoftwareSoftware

MaintenanceMaintenance

PowerPowerSpaceSpace

10%-50%

50%-90%

“ For modern IT platforms, 30% of the total cost is the cost of acquiring the equipment. The balance is for IT labor/services to configure, maintain, upgrade, reconfigure, and ultimately decommission the equipment.

“ IT organizations are spending from 70-80% of their total IT budgets on maintenance and ongoing operations.

-- Forrester-- IDC

TCO

Pure Systems – Business Case

Original EnvironmentThe analysis has been performed to consolidate:

Hardware Stack• Total of 100 servers from the Current Environment • Total of 200 sockets and 800 cores • Total Purchase Cost: $298,900

Software Stack• Primary Operating System: Microsoft Windows;

License Count: 80• Primary Virtualization Software: Microsoft Hyper-V ;

License Count: 100• Primary Database Server Software: None ; License

Count: 0• Primary Application Server Software: None ; License

Count: 0

IBM PureFlex EnvironmentThe TCO and ROI analysis proposes:

Hardware Stack • 41 IBM Flex System x240 (E5-2670) 2.6GHz

(2ch x 8co) servers• With a total of 82 sockets and 656 cores• Total Purchase Cost: $316,934

Software Stack• Operating System: Microsoft Windows;

License Count: 41• Virtualization Software: Microsoft Hyper-V ;

License Count: 82• Database Server Software: None• Application Server Software: None

Project Overview

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TCO ANALYSIS

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• $2,300,956 Capital Cost

Avoidance

• $10,224,455 Reduction in

Operating Expenses

• $0 Reduction Employee

Productivity Costs

• $0 Reduction in Potential

Revenue Impact

$20,519,860 TCO – Current Architecture

$9,806,557 TCO – IBM PureFlex System

$10,713,303 or 52.2% Total Savings

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Modularization Benefits

ConsolidateMore efficiently consolidate systems and applications to reduce operating expenses

OptimizeBetter tune and automate systems and applications to improve application performance, scalability and reliability

Accelerate CloudLaunch self-service applications efficiently in a secure, and integrated cloud environment

InnovateMore rapidly deliver new applications and services to meet new business needs

Consolidate Accelerate Cloud

InnovateOptimize

Flash Storage

The Goals(What if you could…)

• Radically accelerate your most critical applications and stop getting crushed at peak usage?

• Do it quickly with low risk?

• Co-exist with, and return performance and value to your existing disc arrays?

• Derive business value from your big data in real or near real time (Meaningful, timely analytics)?

• Minimize risk of critical production stability on early stage products and companies?

Why Are There Issues in the Data Center?

In the last 10 years:

• CPU Speed: Performance increase roughly 8-10x

• DRAM Speed: Performance increase roughly 7-9x

• Network Speed: Performance increase of 100x

• Bus Speed: Performance increased roughly 20x

• Disk speed: Performance increased ONLY 1.2x

Price/performance ($/GB) & TCO profile favors HDDs

Used for offloading ‘cooler’ data from flash storage

Optimizing for large active capacities and growth rates

‘Good enough’ performance is all you need (low I/Os per GB)

When performance can be measured in Milliseconds vs. Microseconds

Flash-optimized storage isn’t always the answer.

Spinning disks make sense when…

Does Spinning Disc Still Have Its Place?

The truth is……

• We are at a crossroad moment in data storage.

• The opportunity exists with flash technology to enable organizations to fully utilize the power of the applications that have been I/O bound by the constraints of mechanical devices in an electronic data path.

• Flash is a game changer

Flash Basic Value Proposition

Value for Storage Administrators

Simple, 2-Step Provisioning Process– Define capacity– Define access

Simple Active/Active Controllers– No load-balancing required– No complex architecture to learn

Intuitive User Interfaces– Cloud-friendly, scriptable HTTPS API

Best-in-Class Support– Available 24x7 to same staff as 8-5– Support beyond the issue

Easy to Use

Great Support

Fits In Your Environment

Value for Application Owners

Human Cost Recovery– Greater productivity for application users

– Developers focus on value-add rather than tactical, iterative performance tuning

Deterministic Performance– Low latency all the time

Massive Scalability– Increased performance through application parallelism

– Linear improvement without visible impact to latency

Reusable Through Upgrade Cycles– Far ahead of CPU curve

– Upgrade Apps/Servers/Platforms and remain CPU bound

Flash Market Sweet SpotsDo More, Do it Faster!

OLTP Databases– Financial, gaming, real-time billing, trading, real-time

monitoring, query acceleration (DB2/Oracle), etc.Analytical applications (OLAP)

– Business intelligence, batch processing, ERP systems, reporting, massive data feeds, etc.

Virtual Infrastructures– VDI, Consolidated virtual infrastructures, user profiles,

etc. HPC/Computational Applications

– Simulation, modeling, rendering, FS metadata, scratch space, video on demand, thread efficiency, etc.

Cloud-scale Infrastructures– On-demand computing, content distribution, web,

caching, metadata, GPFS, active file management, etc.

Combining Flash with Storage Virtualization

Clients gain…• Extreme performance of IBM FlashSystem with IBM

MicroLatency™

• Advanced storage functionality of IBM SVC• Thin Provisioning – allocate storage “just in time”• Easy Tier – storage efficiency• FlashCopy – point in time copies• Mirroring/Copy Services – data replication and protection• Real-Time Compression – up to 5X more data in the same physical space

• An ability to cost effectively deploy quickly and realize immediate results

Equinix Case Study

Equinix– Global colocation provider with data centers in 31 markets across 15

countries in the Americas, EMEA, and Asia-Pac

Challenge– In the middle of a major update to their “order to cash” business processes

including Siebel, Tibco, Oracle OBIEE. CMI asked to develop a physical architecture for the logical application architecture.

– New architecture needed to be scalable, flexible and high performing to grow with the company and easily add new workloads, responding on demand to changing capacity requirements.  Equinix wanted to optimize their current storage environment (EMC) and make it easier to implement and manage in the future.

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Equinix Case Study

Resolution– CMI took inventory of the existing architecture – applications, servers,

storage, network – and took the logical architecture sizing information to map the logical to physical requirements.

– Reviewed options – e.g., Power vs. Intel, traditional disk vs. Flash-based arrays, etc. and developed TCO cases to determine the best options for compute, storage, and enterprise licensing.

• (7) IBM Power p750 servers – Upgrades to existing p750s for reuse and cost savings– Maximum performance, reliability, scalability and flexibility with lowest 3-year TCO– Decreases server count to reduce Oracle license and maintenance costs

• IBM SAN Volume Controller (SVC)– Controls the existing storage subsystems and allows for virtualization, ease of

implementation and management going forward• Flash Memory Arrays

– Supports the new data needs for the rollout – approx. 120TB– Improves performance 50-80% over traditional disk systems to reduce I/O

constraints– Lowers TCO – fewer servers/storage needed as a result of the performance gains

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Equinix Case Study

Impact– Equinix rolled out the new infrastructure and is delighted with the

performance, reliability, flexibility, ease-of-management and overall value of the entire solution

– Team was trained quickly on the new platform and have confidence in their ability to manage and scale the solution as the business requires

– Improved performance of databases by 60-80%– Reduced Oracle licensing and maintenance costs by 25%– Reduced hardware costs by 23%– Simplified ongoing storage provisioning and management

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Back-up / Restore Overview

Cloud Backup Types

Vendor Managed

Vendor managed backup solution. Client specified requirements, installs the agents / or uses client software. The vendor provides a managed service.

Public

Backups

Shared Management

Client managed cloud backup destination. A replacement for existing backup hardware.

Private

Backups

Pub

Backups

Array Solution

Client managed cloud storage appliance that provides centralized management and local access to data.

SitePvt

Appliance

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Cloud Vendor Managed Backup

Vendor Managed

Private

Backups

Charge Model:Charge based on data transferred. This is an inexpensive solution if your data change rate is low.

Best suited for:Companies wanting SLA’s and to get out of the backup management business.

Setup:Client discovery is done to specify SLA’s, storage tiers, archive and compliance requirements as well as identify constraints like bandwidth and backup windows.

Backup Process:Typically vendor agents are installed on hosts and cloud hardware is dedicated.

Restore Process:Self service web portal as well as 24/7 customer service.

Typical Options:Local appliance, de-duplication, compression and network acceleration, proactive reporting.

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Cloud Shared Management Backup

Public

Backups

Shared Management

Charge Model:Based on data capacity stored in the cloud.

Best suited for:Organizations that have a high change rate with a lower amount of data. A replacement for offsite backup hardware, while retaining full control of backup management and software.

Setup:Storage is allocated and the initial copy is made over the wire. Some providers offer a one time seed option to speed the initial backup.

Backup Process:Vendor agent or host mapped drive. Managed by client owned backup software.

Restore Process:Client owned backup software or self service web portal.

Typical Options:Management, 24/7 customer service, local appliance, de-duplication, compression and network acceleration.

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Cloud Array Backup

Pub

Backups

Array Solution

SitePvt

Appliance

Charge Model:One time local appliance hardware charge, plus identified cloud storage providers.

Best suited for:Organizations wanting centralized management of multiple cloud storage solutions, while retaining full control of the backup management and software. Typically includes: de-duplication, compression and network acceleration.

Setup:Installation of appliance and configuration of cloud providers.

Backup Process:Vendor agent or host mapped drive. Managed by client owned backup software.

Restore Process:Local appliance storage cache or cloud self service web portal.

Typical Options:HA, DR, Site to Site replication

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Cloud Considerations

• Total capacity stored and data change rate• Backup Management and SLA• Licensing Costs• Staff Costs. HR issues. Training issues.• Equipment. Floor/Rack space• Network Bandwidth• Tiering Options: reduces cost of storage. 50 TB of spinning tier one disks?• Compression / De-duplication Option: reduces amount of data stored• Optional Functionality: Backup, HA, DR.

– It is your backup. By default it’s HA. By default it speaks top DR.

• CAPEX and OPEX spend• Restoring data is not usually as simple as one tape = one load.• Adds discipline, SLAs, structure to Service Levels• Focus on production/applications

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Operational Recovery Time

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• Does not include transfer time• Assumes tapes are located onsite and available• Iron Mountain or off-site = more time• On-site? How often checked, tested?• What if the label is wrong?

Step Tape Minutes Cloud Minutes

1 Go to PC 5 Go to PC 52 Browser 5 Browser 53 Find File 5 Find File 54 Find tape (Assumes tape is onsite) 60 Restore File End5 Load Tape 306 File Span multi tapes 307 Restore File End

Example Recovery Time* 2.25 hrs .25 hrs* Does not include transfer time

Data Recovery Time

Assumptions• WAN Speed - 50Mb dedicated up and down• LAN Speed - 100Mb dedicated• 50 GB file restore example• 100 MB file restore example• Tape restore is performed over the network

Restore time calculated by: data quantity converted to megabits divided by the transfer rate. 8 bits = 1 byte.• 100MB = 800Mb / transfer rate = transfer time in seconds.• 50GB = 50000MB = 400,000Mb / transfer rate = transfer time in seconds.

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Backup Technology100 MB Restore Time

50 GB Restore Time Process Delivery

Recovery SLA

           

Tape 7.6 seconds 63 minutes Manual Local TapeClient Managed

Cloud Managed Backup 15.25 seconds 127 minutesLive Person or Web Portal Restore Point Yes

Cloud Vendor Managed Backup 15.25 seconds 127 minutes Web Portal Web Portal YesCloud Vendor Managed Backup with appliance 7.6 seconds 63 minutes Web Portal

Local Appliance Yes

Cloud Array Backup 7.6 seconds 63 minutes OnlineLocal Appliance Yes

Cloud Backup Vendors

Example Customer Spend Use Case• 50TB of mixed data (80% files, 20% database)• 50Mb Pipe (shared)• Multiple OS/Hosts (78 Windows / 19 AIX)

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Vendor (Parent Company)

Data Managed

Example Yearly Spend

Spend Type Term

Client Staffed

Management SLA

Data SLA Experience Other items to note:

Tape                  

Adic Scalar LTO4 50TB   CAPEXDepreciation Cycle Yes No No. Client Staff

- Hardware is dedicated to client, not shared

Cloud Managed Backup                  

IBM Managed Cloud Backup (IBM) 50TB $540K + $50K setup OPEX

Typically 3 year contracts, many options No Yes

Five 9's

Enterprise solution 10 years140 PB+ a month

- Hardware is dedicated to client, not shared - Recommends that the circuit needs to be upgraded to an estimated 108.2Mbps.

eVault (Segate)

30TB Compressed $600K OPEX

12 month contract only Yes No

Five 9's

Enterprise solution15 years100 PB+35k customers40% cloud market

- Private cloud option. - Rebranded by many (Fujitsu, SunGard).

Cloud Vendor Managed Backup                  

Nirvanix (IBM) 50TB $80.4K OPEXTypically 1 Year, many options Yes No

Five 9's

Enterprise solution5 years40 PB+ stored

- Requires you to use your own backup software.

Amazon S3 (Amazon) 50TB $82.3K OPEX Monthly Yes NoFour 9's

Enterprise solution6 years

- Requires you to use your own backup software.

eVault (Segate) 50TB$96K + $300K software

CAPEX/OPEX

12 month contract only No Yes

Five 9's

Enterprise solution15 years100 PB+35k customers40% cloud market

- Private cloud option. - Rebranded by many (Fujitsu, SunGard).

Cloud Array Backup                  

Twin Strata (Twin Strata) Unlimited $30K + Cloud Provider

CAPEX/OPEX Support Contract Yes No

Not Applicable 2 years  

Whitewater (Riverbed) Unlimited $30K + Cloud ProviderCAPEX/OPEX Support Contract Yes No

Not Applicable 2 years  

EVault Back up Deployment Options

EVault Cloud(SaaS)

Client SystemsOn Customer Site

EVault Data Transfer Process

Deduplication, Compression, and Encryption

EVault Software or AppliancesOn Customer Site

EVault Cloud(2nd Vault)

2ndCustomer Site

EVault CentralControl

Agents Data Transfer Vault Replication

Data Transfer

DELTAPRO®DEDUPLICATION

ADAPTIVE COMPRESSION

BANDWIDTH THROTTLING

IN-FLIGHT ENCRYPTION

BACK-END DEDUPLICATION

AT-REST ENCRYPTION

256 BIT AES ENCRYPTION

eVault Cloud Disaster Recovery

EVault Secure Datacenter

DR Site (Warm-site)

Data Restores

Secure VPN & Firewall

Data backup

Online RecoveryCloud DR

AVT276UG

Mission-Critical Servers

Q & A

Moving Forward

Thank YouBatter Up!