FreshSight Advisory Partnership

ADVISORYPARTNERSHIP

MAY 2013 KINGSTON

FreshSight

TABLE OF CONTENTS

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5

10

INTRODUCTIONOUR STORYABOUT USPROJECTS

SPONSORSHIPHOW WE CREATE VALUEVALUE OF PARTNERSHIPPARTNERSHIP DETAILS

CONTACT US

www.freshsightqueens.ca

ADVISORY PARTNERSHIP | MAY 2013

1www.freshsightqueens.ca

Dear Prospective Partners,

At FreshSight Queen’s our vision is to instill a sense of empathy and stewardship in the leaders of tomorrow. We believe that one of the greatest ways for us to make an impact is through creating an environment where thought leaders at university can use their knowledge and abilities to create a positive impact. By starting this mentality in university, we hope to create a generation of professionals who are willing to volunteer their time to create better outcomes in their community over the course of their lives. With support from the executive team and outside organizations we strive to understand the context of the organization and deliver practical solutions to our clients that directly address their most pressing problems.

Since September 2012, we have seen impressive growth for FreshSight at Queen’s University. From our humble beginnings as an idea from the University of Edinburgh in Scotland, we have grown to an organization of 35 members serving 6 local charities. We will not let this precedent slow our plans for growth, however, as we hope to pass on our model and our proprietary models for helping non-profits to other universities throughout Canada over the course of the coming years.

Our executive and consultants spend count-less hours creating an organization that provides great results for the organizations that we serve. However, our efforts can only go so far in providing great value for the clients that

we serve. Our quality of service, operations and ability to serve our clients with profes-sionalism depend on generous support from organizations like yours. Being a sponsor of FreshSight will give you direct access and exposure to our talent. We have a rigorous selection process, and provide training to our members to ensure that their ability to help an organization solve their most pressing challenges is second to none. Supporting Freshsight is also a socially conscious decision for your organization, as your organization’s resources are leveraged through FreshSight to enact positive change in the community. We would like to take this chance to extend the offer to your organization to work with us. Together we can create a positive impact in our community, enable a challenging experi-ence for our consultants and allow FreshSight to create value for many years to come.

Aaron MurrayFounderFreshSight Queen’s

OUR STORYADVISORY PARTNERSHIP | MAY 2013

2 www.freshsightqueens.ca

OVERVIEW

OUR VISION

OUR MISSION

SERVICES

FreshSight is a pro bono student-run consultancy service at Queen’s University, Kingston. We empower entrepreneurial and creative students to exercise their innovative visions as consultants for non-profit organizations. FreshSight believes in delivering STRATEGIC solutions to improve the social environment of the community and helping non-profit organizations become sustainable businesses, delivering needed benefits to the surrounding community.

To instil a sense of stewardship and empathy to all stakeholders in the leaders of tomorrow.

To aid charities, social businesses and third sector organizations in becoming world-class organizations.

• Strategic alignment• Operational strategies• Marketing strategies• Social media• Client relation management• Fundrasing• Organizational transition• Human resource strategies



OUR CLIENTS

FALL 2012

WINTER 2013

Ten Thousand Villages

For year 2012-2013, we have completed 7 projects over 8 months. Our dedicated team of consultants and executives have successfully delivered strategic solutions for the following non-profits to create long-term sustainable business success.

Kingston Foodbank01

02

Queen’s Project on International DevelopmentDress for Success (Special Project)

03

Heart & Stroke Foundation - Big Bike04

Canadian Obesity Network

05

06

07

Ban Righ Centre (Queen’s University)




– Niall Fitzerald, Former CEO, Unilever

“Corporate Social Responsibility is a

hard-edged business decision. Not because it is a nice thing to do or

because people are forcing us to do it

because it is good for our business.”



In order to better understand how FreshSight creates value we first need to think about how non-profits create an impact in the communities they serve.

A non-profit functions by bringing three main ingredients together, resources, passion and drive, and the skills and abilities of their members. When these three things come together in a non-profit they use them to create an impact in their community.

FreshSight creates value by working to grow the resources available to non-profits through helping them clarify their strategy and marketing or by increasing the skill and abilities of the members of the organization. Through this, we increase the impact that the organization creates in community, and make society better as a whole.

HOW WE CREATE VALUE

RESOURCES

SKILLS&

ABILITIES IMPACTPASSION+

DRIVE

FS FSFS FS FS FS



VALUE of partnership

01 Impact

“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime”

- Chinese Proverb

02 BrandingToday, companies can no longer thrive on pursuing the bottom line alone; they also have to build their brand on social-oriented strategies and decisions. Supporting FreshSight is a socially conscious decision that creates value for your brand.

Our organization touchpoints range from university body, local businesses to charities, corporate partners. As such, partnering with our organization also allows you to build a positive resonance amongst our partners.

You will be advertised on our website, publications, social media platforms, promotional materials and event banners.

INVESTmENT

IMPA

CTAt FreshSight we believe in leverage our knowledge and skills to provide non-profits with the tools to be ef-fective engines of change. With a selection of the best young minds, your intellectual investment in our organization will only improve our ability to provide quality solutions for our clients.



BrandingToday, companies can no longer thrive on pursuing the bottom line alone; they also have to build their brand on social-oriented strategies and decisions. Supporting FreshSight is a socially conscious decision that creates value for your brand.

Our organization touchpoints range from university body, local businesses to charities, corporate partners. As such, partnering with our organization also allows you to build a positive resonance amongst our partners.

You will be advertised on our website, publications, social media platforms, promotional materials and event banners.

03 RecruitStrong and diverse team is the key to growth in today’s marketplace. The same principle applies to our organization.To be hired, all our consultants have to perform well in all three components of our rigorous selection process:

• Case Analysis• Behavioural Assessment• Fit Assessment

We have also compiled résumé book of all our consultants and executives for you, give you access to some of the brightest and most dedicated students at Queen’s.

66.7%

33.3%SOCIAL SCIENCES,

ENGINEERING,LIFE SCIENCES

COMMERCE

consultantspecialty

breakdown



PARTNERSHIP DETAILS

As a knowledge-based organization, Advisory Partners play a crucial role in developing our consultants and continually improving the quality of service. Your invaluable advice and knowledge resources will allow us to tackle bigger problems more effectively and efficiently. Advisory Partners can choose to participate with us the following ways:

Advisory Partners may choose to support FreshSight with knowledge data in the form of industry insights and training resources throughout the year.

We host weekly development session to equip our consultants with the additional skills and framework that will enable them to effectively construct client solution. As an Advisor, you have the option to teach or host one or more development sessions of your choosing and add invaluable learning opportunities for our organization

Every project goes through a final panel session before presentation to our clients. This is the last and most crucial feedback stage in the consultancy work. We invite you to join us on the panel in Kingston (date to be determined), or stream recorded presentations online, where feedback can be collected to help solidify the final recommendations.

TRAINING

DEVELOPMENT

FEEDBACK

CONTACT US

If you would like to learn more about our sponsor-ship opportunities, please feel free to contact our Chief Marketing Officer, who will be happy to assist you.

HAmY NguYEN (CmO)[email protected]



Henry David Thoreau American writer

“Goodness is the only investment that never fails.”

FRESHSIGHTQUEEN’S UNIVERSITY

email: [email protected]

FreshSight Advisory Partnership

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