Fresh Food FairHome Delivery Service

Fresh from Us to You

Contents

Our Target Area The Need is Obvious What Are the Benefits? A Cost/Benefit Analysis Conclusion

Our Target Area

Young families Middle to high income Long distance between markets Families always too busy

What Customers Want

Convenience Quality Time-savings

What Are the Benefits?

Reach customers where they live Create new profit center Opens market for new products Generates good will

A Cost/Benefit Analysis

Costs are immediate and easy to gauge

Benefits are more difficult to measure

Studies show long-term benefits are invaluable

Monthly Expenses

$2,500.00 $550.00 $250.00

$18,000.00

$73,250.00

Monthly Expenses

GasInsuranceMaintenanceSuppliesPersonnel

Conclusion

There is a market for this service It creates a new profit center It generates good-will