Fresh Dairy Yougurt
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Transcript of Fresh Dairy Yougurt
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Dedication
We dedicate our project to our Parents, Family, and Teachers and to each
group member. Because of our parents and Family and Our teacher makes
us able to face different challenges and win those challenges. Last but not least
group members, who support us a lot and contribute their full effort to make
this project possible.
AcknowledgementThanks to ALLAH. The almighty, which enabled us to present this project
within this stipulated time period. All respects are for the holy prophet
HAZRAT MUHAMMAD (S.A.W) who enables us to recognize our creature.
After that we would like to express our sincere gratitude and heartily thanks
to our respected PROFESSOR IRFAN SIDDIQUE. Who encourage us for
this interesting project. Through this he tries to polish our minds towards
business world. We are also thankful to our parents, without their love and
encouragement it was not possible for us to complete our project. And we also
would like to thanks our seniors who helped us throughout this project.
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Executive summary
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A NEW BUINESS IS
Yogurt
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INTRUDUCED WITH NEW 2 FLAVORS
PACKAGING OF YOUGURTS
Ispaghol Yogurt Strawberry Flavor
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Problems and solutions
Strong competitors:
Customer attraction
Copy rights
price problem
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Product feasibility:
Demand/concept statement
As we know now days everyone want a new innovation in every product thats
why we introduced a new product in the yogurt market because people want to
change own taste in every day people do fad up passage of time with one product
with one taste thats why we introduced a new taste.
Our Idea:
Our idea is manufactured and start the own business and introduced a new
product in the market.
Target Market:
Our target market is Lahore city and above 8 years old male and
female and specially targeted to diet and taste con persons and
income level is 15000.
Why We Generate This Idea?
Innovative In Yogurt:
We add Espagol In (yugurt).that helps to maintain cholesterol level.
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Survey analysis:
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Marketing mix:
Product
Milk requires:
We will get milk for making yogurt from dairy forms place in near to
(sghiapul) we get milk from dairy forms as per requirement and make to
yogurt.
Ingredients:
Coffee yogurt Ispaghol yogurt
milk Milk
Coffee beanz ispaghol
sugar yougurt
yogurt
Process:
Boiled milk at temperature of 180 degree during this we add flavoured
powered and mixed it after that we mixed a little bit yogurt in milk.when the
temperature of milk was 110 degree after that we placed the mixture between
the temp of 180 and 110 degree for its final and freez the all pack and ready
the yogurt.
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Price
Comparison against Competitors Price:
As we are new company in market we have low prices as compared to many
competitors in market. Many monopolistic companies are charging high prices
which the lower and medium class cannot afford but compared to them we are
charging relatively lower prices and we are concerned with not only price, we are
offering long life products with quality. We set the price our new product after the
survey of milk market .when we conduct the survey we find different values of
different brand yogurts for example if I see our major and big competitor Milkpak
and haleeb almost we see in the market milkpak and haleeb Has 60rs so we make
the price 400gm RS 55 and 200gm 30 RS in both of the products. When customer
see our product he must be attract to our product because he get new taste and new
thing only RS in 55 with ispaghol flavor So, customer must be attract to our
product.
Place:
We will make our head office in DHA where we manufacture the yogurt then
we supply the our product to retailer through the distributer chanel.
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Promotion
We should adopt different ways to promote new products for example:
Advertisements:
We can promote our product through TV advertisement which is helpful to
increase the customer satisfaction and awareness in the consumers about the
product how it is healthy and quality.
Free sample testing:
We can provide free sample to door to door service, provide to market (market
testing) and provide to retailer shops.
Contract with bus services:
We can advertise our new product through bus services we paint to all bus with
new color full easily removable paints.
Placing stalls:
We can place the stalls in front of schools, college and universities and different
places where many customers to attract.
BILLBOARD:
We can place bill boards in major and famous places.
NEWSPAPER:
We can also advertise through newspapers because in urban areas every one likes
to read news paper in daily basis so its a beneficial for us.
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Management Team
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Organizational Structure
This is the organizational structure of the Fresh dairy flavored yogurt.
Organizational Structure
The organization has one CEO. One Marketing and Sales Manager. One Production Manager.
DanishFaraz(CEO)
Ali Raza
(ProductionManager)
Labor
Taimoor Iqbal
(Purchaser)
QualityController
Haseeb Majid
(FinancialManager)
Cashier
Zia-ul-Rehman
(Marketing &SalesManager)
Salespersons
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One purchaser who purchase different material for the production of flavored yogurt. One Financial Manager will require. 3 persons will require for the sales and marketing of the product. 5 persons will require as a labor who will work for the production and also packing of the
product.
1 person will require controlling the quality of the purchase material as well as productquality at the time of production.
One cashier will also require to responsible for the cash. One unloaded person for the unload of the product. One driver also requires. One guard also requires for the safety.
The total people require for the production and other activities are 20 persons. The management
team of the organization is also the active partners and owner of the company. These five people
are managing and sharing all the work and activities like managerial, administrative, andmarketing function.
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Management Team:
These five members are young enterpreneurs and they are introducing new product line in Fresh
dairy Yogurt.
Management Experience:
Danish Faraz:
Job Summary:
Danish Faraz will provide leadership to the management team of Fresh flavored yogurt. Develop
a strategic plan to advance the companys mission and objectives and to promote revenue,
profitability and growth as an organization. Oversee company operations to insure production
efficiency, quality, service and cost effective management of resources.
Job Title: CEO Industry: Dairy Industry Reports to: Board of directors
Qualifications:
Danish Faraz did his MBA from University of Central Punjab. He is fresh entrepreneur student
of University of Central Punjab.
Responsibilities and Duties:
Developing plans and strategies.
The supervisor of all the departments related to this product.
Build the culture in an organization.
He is responsible for overseeing the activities of all the Chiefs and managers in the center.
He is also responsible for the allocation of resources.
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Haseeb Majid:
Job Summary:
Responsible financial and fiscal management for all aspects of company operations. Provide
leadership and coordination in the administrative, business planning, accounting and budgetingefforts of the company.
Job Title: Financial Manager Industry: Dairy Industry Report to: CEO
Qualifications:
He is also doing his MBA from University of Central Punjab.
Responsibilities and duties:
He is responsible for forecasting cash and cash related activities.
He is responsible for rising money.
He is responsible for managing budgets.
Taimoor Iqbal:
Job Summary:
Taimoor Iqbal is a Purchaser. His work is to buy material for the production of flavore yogurt.He is also responsible for train the employees according to their job description.To coordinate
the management team and organize their efforts to obtain higher efficiency.
Job Title: Purchaser Industry: Dairy Report to: CEO
Qualifications:
He is a student of MBA in University of Central Punjab. He is also a fresh entrepreneur who isentering in this business.
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Responsibilities and duties:
His responsibility is to purchase different material for the production of flavored yogurt.
He is responsible for the quality of the purchase material.
He is also responsible for the training of the employees.
He will report to CEO.
His duty is to coordinate the management and organize their efforts to obtain higher efficiency.
Zia-ul-Rehman:
Job Summary:
Plans, directs and coordinate the marketing of the organizations product and services by
performing the following duties personally or through subordinate supervisors.
Job Title: Marketing & Sales Manager Report to: CEO Industry: Dairy
Qualifications:
He is also doing his MBA from University of Central Punjab. And also a fresh entrance in the
business field.
Responsibilities and duties:
He will be responsible for making marketing plan to attain their objectives.
He will oversee the daily activities of marketing and sales staff.
He will also report to CEO.
He will initiate market research studies and analyze their findings.
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Ali Raza:
Job Summary:
Ali Raza will provide the good quality of the product. He also coordinates all the departments of
the organization. He will also maintain this quality and check the work of the labour that willinclude manufacturing the product.
Job Title: Production and Quality controller Report to: Head of product line Industry: Dairy industry
Qualifications:
He is doing his MBA from University of Central Punjab. And his experience in to make the
things practically.
Responsibilities and duties:
He is responsible for to control the quality of the product.
He must have knowledge about the needs of the customers.
He is also responsible for the production.
He will report to Head of department line.
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Resources required/availability:
It is very important to know about that what resources are required to make the product. And also
know about which resources are available now. These resources are must require to making the
flavored yogurt.
We must require the machinery for manufacturing the yogurt. We also require the land to make the plant of the yogurt manufacturing. We need machinery for provide heat to make the fermentation from milk. We need financial resources to make plant and buy raw material. e.g. milk Labour is requiring manufacturing and handling the machinery that is use in
manufacturing.
Distributors team also requires promoting the product. Company must have the supply chain structure to sell out the product. Different raw materials like fruits & milk must be available. Attractive and hygienic packaging must be available for sales promotion of yoghurt. Different calcium requires making healthy yogurt. Organic foods must be available to make the yogurt.
Management requirements:
As management team in our Yogurt Plant, you will provide leadership, guidance and supervision
to employees in the areas of production, sanitation, quality, and safety. This position will focus
on all activities and process that affect the production of cheese products. The Production
Supervisor directly supervises production employees to maximize productivity on assigned shifts
and areas.
These all resources must be requiring making or manufacturing the product.
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