FRESCOBy Liana Khalaf & Ani

Bezdikian

About Fresco

Fresco provides

- Artwork

- Digital art

- Photography

- Design

Facilities:

- Emails

- Chats

CompetitionDirect competitors:

- Deviantart.com

- Shutterstock.com

- Stormartist.com

Core competency: updating the website very frequently and allowing members to competewith viewers as judges to announce the winner

Mission / Vision

Mission: “We will provide humankind with the rights to exhibit their artwork without fear of robbery.”

Vision: “To create a safe and assured community for our users, in order for them to share their artwork.”

AudienceIdeal visitor:

- Open minded

- Huge sense of originality

- Open to criticism

Content:

- User generated

The professionals hired, whose main goal is to keep track of all the new submissions they receive every minute, will add new content; Fresco will be updated every 2 hours.

Functionality

There will be a number of skilled web-designers and computer engineers who will ensure the smooth functionality of the portal.

Security is one of our main concerns, we would like our users to feel protected no matter what their opinion, after all everyone’s unique and entitled to a distinct opinion.

The website will be evaluated by the number of members

Web Strategy

The best things in life are simple

Plain so as not to distract from the artwork

Unlike main competitors not forum-based

User-generated

Situation Analysis

Strengths: flexible to target market, organized & managed by a team of experts, plain user interface

Weaknesses: time against developed competitors, difficult to develop loyal consumers

Opportunities: User research, untapped art styles

Threats: Advertising

Goals

To establish an effective medium between artists and potential buyers online without the threat of chaos.

To develop a loyal database of users.

To the number one choice for both artists and buyers as an online communication platform.

Objectives

To earn at least 5% profit within the first year, despite start up costs.

To increase user database at a steady rate of at least 10% per annum.

To own at least 30% of market share within the first five years.

Marketing Strategy

Business & Revenue: For-profit, ad space & artwork (Pay Pal)

Target Market Strategy: Young, innovative & creative

Differentiation & Positioning: User-generated & organization

Thank You for Your Time