Frequently Asked Questions about Indicus Analytics Products

Software v/s Excel data sheetThe product is offered with a software package. The package allows the user to navigate, select locations, data points and extract data. The data can be extracted as a spreadsheet, as graphs, as thematic maps. Additionally, there are in-built pdf files with brief profiles. It is possible for a user to select all the data points and all the locations (dist/ city) and extract the entire data set as a single spreadsheet. The objective of the product is to allow the user to navigate easily, create meaningful extracts, extract data in a form that allows further processing and analysisVariants to service different needsThe products usually have two versions – Premium and Basic. The premium version has all the data points, whereas the basic version has lesser data points. Typically, the premium version will have normally about twice the data points of basic version. The dummy database provided clearly mentions which data points are available in the basic version.Additionally, we provide the following variants in our district/ city level products:

All the product variables are classified into broader categories in each product. These categories may vary from 3-10 in different products. A buyer can, in some of the products buy some of the broader categories for all the geographical units.

A buyer can buy all variables for a state or a set of up to 7 states (district level products only) A buyer can buy only state level data for all the states of India (this option is available in MSL

only) A buyer can buy all variables for a region (the country is divided into 4 regions – North,

south, east and west) (district level products only) A buyer can buy all variables for any of the following sets of districts, or for a combination of

these sets (1,2,3 or all 4 sets)o The alpha districts (the top 60 by market size)o The beta districts (the next 120 by market size)o The gamma districts (the next 150 by market size)o The delta districts (the rest of the districts)

For city level products (CSL, HSL), a buyer can buy all variables for any of the following sets of cities, or for a combination of these sets (1,2,3 or all 4 sets)

o The alpha cities (the top 10)o The beta cities (the next 20)o The gamma cities (the next 20)o The delta cities (the rest of the cities)

Only in the rarest of rare cases do we go beyond the above variants.A buyer can buy multiple copies of a product. This is in the form of installation keys. The prices for additional keys are as follows

10% of product price for each additional key (1-4 additional keys) 8% of product price for each additional key (5-9 additional keys) 6% of product price for each additional key (10-15 additional keys) In case more keys are required, the prices are 3% of product price or Rs 5,000 each whichever

is higher.DiscountsWe normally do not have discounts on a single product, but we try an accommodate customers who have a long term relation with us. For multiple product purchases in one go we offer the following standard discounts –

5% of the total amount for two products 10% of the total amount for three products 15% of the total amount for four products 20% of the total amount for five products

The Product SoftwareAll Indicus Premium Databases come with a query software. The software interface is similar for all our products. The software needs to be installed with a user key, which is generated for a single PC. Multiple keys are provided as a charged service. Once installed, you are ready to start. The first screen is the user access screen where you can set your password.

Subsequently, you will be led to the main screen. The main features are Query selection, Results, Maps and Reports. Query selection allows you to select the state, the district, the variable and the year. The districts displayed are those for the states selected only. However one can select all the states, in order to select all the districts. The variables can be selected from the scroll box. One can select multiple variables in one go. In order to see the detailed definition of any variable one can use the right click function, which will open up a definition window. The last item for selection is the year for which data is to be extracted. You then ask for data or mapsOutputsThe outputs of the query are in two forms – results worksheet and painted maps. The worksheet functions like a standard spreadsheet and also allows you to save the query results as an excel sheet. It further allows you to create graphs and charts which are feature rich and can be saved as picture files separately and used to add value to your standard presentations which may be in applications such as the standard power point Graphs and MapsThe mapping function is an additional feature which allows you to represent the data on maps for added punch to your presentations. The maps can also be exported as image files to be added to your standard presentations. The software allows you to change the colors and to vary the scales.In built ReportsFor those in a hurry and wanting quick snapshots, we have created in built one page reports on each of the smallest geographic unit (district/ city) which display some of the data. These reports can be extracted in two ways. The first way is to go to the reports menu, select the district/ city desired and extract. An acrobat pdf window will open up with the report On the other hand, while on the maps, one can place the cursor on a district/ city and extract the reports from there

The entire data set can be extracted and used for various analysis. Additionally, a user can insert his own data into the results sheet (say district level sales data) and conduct analysis.The city classifications are as follows

Alpha cities - The Elite Club of 10 - Kolkata, Chennai, Hyderabad, Coimbatore, Ahmadabad, Delhi, Bangalore, Pune, Surat, Mumbai

Beta Cities - On-the-threshold cities - Kanniyakumari, Madurai, Salem, Kanpur, Jamshedpur, Asansol, Lucknow, Patna, Jaipur, Urban Areas in North 24 Parganas, Indore, Nagpur, Bhopal, Vadodara, Kancheepuram, Kochi, Thiruvallur, Ludhiana, Faridabad, urban areas of Thane dist

Gamma Cities - Upcoming cities - Thiruvananthapuram, Amritsar, Vellore, Jabalpur, Haora, Dhanbad, Vijayawada, Hugli, Tiruchirappalli, Jalandhar, Visakhapatanam, Rajkot, Guwahati, Kolhapur, Ghaziabad, Urban Areas in Rangareddi, Aurangabad, Nashik, Goa, Chandigarh

Delta Cities - Budding centers - Imphal, Agra, Varanasi, Moradabad, Bareilly, Allahabad, Gulbarga, Behrampor, Meerut, Bikaner, Thanjavur, Kozhikode, Jodhpur, Bokaro, Solapur, Agartala, Anantapur, Shillong, Ajmer, Kharagpur, Jalpaiguri, Udaipur, Urban Areas in South 24 Parganas, Ranchi, Guntur, Gwalior, Nellore, Mysore, Bhavnagar, Kota, Jamnagar, Thrissur, Bathinda, Durg-Bhilai, Nanded, Cuttack, Patiala, Raurkela, Kannur, Raipur, Belgaum, Dehradun, Kohima, Hisar, Ambala, Daman, Pondicherry, Panipat, Port Blair, Mangalore, Aizawl, Gurgaon(old), Gangtok, Kavaratti, Rupnagar, Bhubaneshwar, Gandhinagar, Noida, Itanagar, Shimla, Silvassa, Srinagar

The Region Classifications are as follows West Includes Rajasthan, Gujarat, MP, Goa and Maharashtra East includes Chhatisgarh, Orissa, Bihar, Jharkand, West Bengal, Sikkim and NE states South includes A&N, Lakshwadeep, AP, TN, Kerala, Pondicherry and Karnataka North includes UP, Uttaranchal, Delhi, Haryana, Punjab, J&K, HP

The district Classifications are given belowAlpha DistrictsState District State District State DistrictDelhi Delhi West Bengal Hugli Maharashtra Nanded

MaharashtraMumbai (Suburban)

Andhra Pradesh Krishna Chhattisgarh Raipur

Maharashtra Thane Haryana GurgaonAndhra Pradesh West Godavari

Karnataka Bangalore Rajasthan Jaipur Karnataka BelgaumMaharashtra Pune West Bengal Murshidabad Chandigarh ChandigarhMaharashtra Mumbai Gujarat Rajkot Punjab Amritsar

Gujarat AhmadabadAndhra Pradesh East Godavari Maharashtra Ahmadnagar

Tamil Nadu Chennai West Bengal Haora Kerala Thiruvananthapuram

Gujarat SuratAndhra Pradesh Guntur Maharashtra Raigarh

West BengalNorth 24 Parganas Maharashtra Jalgaon Uttar Pradesh Kanpur Nagar

West Bengal Kolkata Haryana Faridabad Kerala ErnakulamWest Bengal Medinipur Gujarat Bhavnagar Jharkhand RanchiAndhra Pradesh Hyderabad West Bengal Jalpaiguri

Andhra Pradesh Kurnool

West Bengal Barddhaman West Bengal NadiaAndhra Pradesh Karimnagar

West BengalSouth 24 Parganas Maharashtra Kolhapur Kerala Malappuram

Tamil Nadu Coimbatore Punjab Ludhiana Maharashtra Aurangabad

Maharashtra NagpurAndhra Pradesh Visakhapatnam

Andhra Pradesh Nellore

Maharashtra Nashik Tamil Nadu ThiruvallurAndhra Pradesh Chittoor

Gujarat Vadodara Gujarat Jamnagar Chhattisgarh DurgAndhra Pradesh Rangareddi Maharashtra Solapur

Andhra Pradesh Anantapur

Beta DistrictsState District State District State DistrictTamil Nadu Salem Bihar Patna Kerala IdukkiWest Bengal Birbhum Punjab Gurdaspur West Bengal Uttar DinajpurKarnataka Gulbarga Uttar Pradesh Agra Rajasthan Jodhpur

Tamil Nadu ErodeAndhra Pradesh Khammam

Andhra Pradesh Srikakulam

Andhra Pradesh Warangal Gujarat Surendranagar Jharkhand Purbi Singhbhum

Tamil Nadu VelloreAndhra Pradesh Adilabad Gujarat Banas Kantha

Goa North Goa Tamil Nadu Tiruchirappalli Orissa MayurbhanjAndhra Pradesh Prakasam Kerala Palakkad Haryana YamunanagarGujarat Junagadh Orissa Khordha Rajasthan UdaipurGujarat Valsad Tamil Nadu Kanniyakumari Jharkhand BokaroTamil Nadu Kancheepuram Tamil Nadu Virudhunagar Kerala AlappuzhaKarnataka Mysore Orissa Cuttack Uttar Pradesh BijnorMaharashtra Satara Jharkhand Dhanbad Maharashtra BuldanaKerala Kozhikode Kerala Kollam Tamil Nadu CuddaloreUttar Pradesh Ghaziabad Haryana Sonipat Tamil Nadu ViluppuramAndhra Pradesh Medak Gujarat Bharuch Karnataka Bangalore RuralMaharashtra Sangli Uttar Pradesh Kheri Uttar Pradesh AligarhKerala Thrissur Gujarat Kheda Tamil Nadu ThoothukkudiTamil Nadu Madurai West Bengal Darjiling Gujarat AnandGujarat Kachch Maharashtra Yavatmal Chhattisgarh BilaspurMadhya Pradesh Indore Kerala Wayanad Uttaranchal HardwarAndhra Pradesh Mahbubnagar Uttar Pradesh Bulandshahr Jharkhand

Pashchimi Singhbhum

West Bengal Bankura Uttar Pradesh Bareilly Gujarat Sabar KanthaAndhra Pradesh Nalgonda Tamil Nadu Thanjavur

Jammu & Kashmir Jammu

West Bengal Maldah Jharkhand Hazaribag Haryana SirsaPunjab Jalandhar Gujarat Amreli Maharashtra Latur

KarnatakaDakshina Kannada Rajasthan Alwar West Bengal Puruliya

Maharashtra Amravati Haryana AmbalaAndhra Pradesh Vizianagaram

Orissa Ganjam Uttar Pradesh Moradabad Punjab Firozpur

Tamil Nadu Tirunelveli Karnataka DharwadHimachal Pradesh Kangra

West Bengal Koch Bihar Kerala Kannur Maharashtra AkolaAndhra Pradesh Cuddapah Gujarat Mahesana Karnataka ShimogaUttar Pradesh Muzaffarnagar Haryana Karnal Karnataka Bagalkot

Punjab Sangrur Karnataka TumkurMadhya Pradesh East Nimar

Assam Kamrup Maharashtra Chandrapur Maharashtra BidUttar Pradesh Allahabad Tamil Nadu Dharmapuri Gujarat GandhinagarUttar Pradesh Meerut Karnataka Bellary Rajasthan Sikar

Haryana HisarAndhra Pradesh Nizamabad Goa South Goa

Uttar Pradesh Lucknow Karnataka Kolar Uttar Pradesh Gorakhpur

Punjab Patiala Haryana PanipatJammu & Kashmir Srinagar

Gamma DistrictsState District State District State District

Uttar Pradesh Varanasi Uttar PradeshGautam Buddha Nagar Assam Barpeta

Kerala Kottayam Orissa Jajapur Chhattisgarh BastarAssam Dibrugarh Karnataka Raichur Uttar Pradesh KushinagarKarnataka Davanagere Orissa Kendujhar Orissa PuriTripura West Tripura Uttar Pradesh Jaunpur Uttar Pradesh GondaMaharashtra Ratnagiri Uttar Pradesh Mathura Jharkhand DumkaMaharashtra Parbhani Bihar Muzaffarpur Maharashtra HingoliUttar Pradesh Sitapur Karnataka Chitradurga Rajasthan BhilwaraUttaranchal Dehradun Jharkhand Deoghar Haryana Panchkula

Chhattisgarh Surguja Assam SibsagarMadhya Pradesh Hoshangabad

Haryana JindMadhya Pradesh Chhindwara Rajasthan Pali

Maharashtra Dhule Uttar Pradesh Budaun Orissa SambalpurHaryana Bhiwani Haryana Jhajjar Uttar Pradesh Ballia

Tamil Nadu Namakkal Karnataka UdupiMadhya Pradesh Sagar

Madhya Pradesh Bhopal Jharkhand Palamu Uttar Pradesh MaharajganjUttar Pradesh Saharanpur Tamil Nadu Nagapattinam Uttar Pradesh Rae BareliRajasthan Nagaur Assam Cachar Tamil Nadu The Nilgiris

Pondicherry Pondicherry UttaranchalUdham Singh Nagar Maharashtra Nandurbar

Punjab Bathinda Rajasthan HanumangarhHimachal Pradesh Shimla

Maharashtra Jalna Jharkhand Sahibganj Maharashtra GondiyaOrissa Sundargarh Uttar Pradesh Ghazipur Bihar Gaya

Haryana RohtakMadhya Pradesh Gwalior Bihar

Pashchim Champaran

Rajasthan Ganganagar Maharashtra Wardha Karnataka ChamarajanagarMadhya Pradesh Jabalpur

Himachal Pradesh Solan Bihar Purba Champaran

Gujarat Panch Mahals Rajasthan JhunjhununMadhya Pradesh Ujjain

Tamil Nadu Dindigul Uttar Pradesh Unnao Tamil Nadu TheniTamil Nadu Tiruvannamalai Uttar Pradesh Etah Uttar Pradesh MirzapurRajasthan Bharatpur Orissa Bargarh Uttar Pradesh FatehpurChhattisgarh Korba Uttar Pradesh Sultanpur Uttaranchal Nainital

Karnataka Bijapur Orissa AnugulMadhya Pradesh Dhar

Rajasthan Kota Punjab Kapurthala Uttar Pradesh Bahraich

West BengalDakshin Dinajpur

Himachal Pradesh Mandi Rajasthan Chittaurgarh

Rajasthan AjmerMadhya Pradesh Satna Uttar Pradesh Faizabad

Jharkhand Giridih Maharashtra Osmanabad Bihar DarbhangaHaryana Fatehabad Punjab Moga Kerala KasaragodUttar Pradesh Azamgarh Assam Darrang Bihar SamastipurChhattisgarh Rajnandgaon Uttar Pradesh Firozabad Uttar Pradesh RampurHaryana Kurukshetra Assam Sonitpur Punjab MuktsarGujarat Dohad Uttar Pradesh Barabanki Uttar Pradesh PilibhitKarnataka Hassan Karnataka Uttara Kannada Rajasthan DausaHaryana Kaithal Punjab Rupnagar Jharkhand Pakaur

Uttar Pradesh Hardoi Chhattisgarh RaigarhJammu & Kashmir Udhampur

Orissa Baleshwar Gujarat PatanMadhya Pradesh Vidisha

Rajasthan Bikaner Tamil Nadu Pudukkottai Meghalaya East Khasi HillsKarnataka Bidar Chhattisgarh Janjgir-Champa Bihar BhagalpurGujarat Navsari Uttar Pradesh Jhansi Tamil Nadu Ramanathapuram

Karnataka MandyaMadhya Pradesh Raisen Tamil Nadu Karur

Assam Nagaon Uttar Pradesh Deoria Assam DhubriUttar Pradesh Shahjahanpur Bihar Rohtas Uttar Pradesh PratapgarhPunjab Hoshiarpur Karnataka Haveri Orissa Dhenkanal

Delta DistrictsState District State District State District

Karnataka KoppalJammu & Kashmir Kathua

Jammu & Kashmir Pulwama

Maharashtra Bhandara Uttar Pradesh KannaujMadhya Pradesh Datia

Rajasthan Dhaulpur Uttar Pradesh SonbhadraAndaman & Nicobar Islands Andamans

Orissa Bhadrak Uttar Pradesh Balrampur Rajasthan JhalawarMaharashtra Sindhudurg Tripura South Tripura Uttar Pradesh LalitpurOrissa Balangir Rajasthan Jalor Orissa GajapatiMadhya Pradesh Shahdol

Himachal Pradesh Chamba Uttar Pradesh Kaushambi

Madhya Pradesh Rewa Bihar Gopalganj Nagaland Tuensang

Uttar PradeshJyotiba Phule Nagar

Madhya Pradesh Bhind

Madhya Pradesh Barwani

Orissa Kendrapara Chhattisgarh Dantewada Jharkhand Chatra

Rajasthan ChuruMadhya Pradesh Sehore Jharkhand Kodarma

Tamil Nadu Thiruvarur Rajasthan RajsamandMadhya Pradesh Mandla

Tamil Nadu Sivaganga Jharkhand Godda Bihar JamuiOrissa Jagatsinghapur Assam Bongaigaon Assam JorhatBihar Vaishali Meghalaya West Garo Hills Tamil Nadu Perambalur

Karnataka ChikmagalurMadhya Pradesh Katni Tripura Dhalai

Rajasthan Banswara Orissa Nayagarh Chhattisgarh KawardhaOrissa Koraput Uttar Pradesh Bhadohi Bihar Banka

Uttar PradeshAmbedkar Nagar Orissa Nabarangapur Uttar Pradesh Shrawasti

Uttar Pradesh Mau Orissa Jharsuguda Mizoram Aizawl

Uttar Pradesh Hathras Rajasthan DungarpurJammu & Kashmir Doda

Jammu & Kashmir Baramula Chhattisgarh Dhamtari

Madhya Pradesh Neemuch

Haryana MahendragarhHimachal Pradesh Sirmaur Uttar Pradesh Chitrakoot

Bihar SaranHimachal Pradesh Hamirpur Manipur Thoubal

Bihar Madhubani Kerala PathanamthittaJammu & Kashmir Kupwara

Jharkhand Gumla Bihar JehanabadMadhya Pradesh Harda

Haryana RewariMadhya Pradesh Mandsaur Orissa Nuapada

Uttar Pradesh BastiMadhya Pradesh Shivpuri Uttar Pradesh Mahoba

Madhya Pradesh West Nimar

Madhya Pradesh Damoh Sikkim East Sikkim

Madhya Pradesh Sidhi Punjab Nawanshahr Assam HailakandiMaharashtra Washim Rajasthan Tonk Nagaland MokokchungMadhya Pradesh Ratlam Bihar Araria Uttaranchal ChamoliGujarat Porbandar Assam Golaghat Orissa MalkangiriUttar Pradesh Farrukhabad Uttaranchal Almora Orissa Sonapur

Karnataka GadagMadhya Pradesh Seoni Rajasthan Jaisalmer

Chhattisgarh Koriya Rajasthan Sirohi Bihar KishanganjMadhya Pradesh Betul

Madhya Pradesh Jhabua Assam Dhemaji

Bihar SiwanHimachal Pradesh Bilaspur Uttaranchal Uttarkashi

Rajasthan Barmer Uttar Pradesh Hamirpur Nagaland Kohima

Bihar KatiharMadhya Pradesh Panna Nagaland Mon

Madhya Pradesh Chhatarpur

Madhya Pradesh Shajapur Meghalaya East Garo Hills

State District State District State District

Orissa Kalahandi Rajasthan BundiJammu & Kashmir Punch

Punjab Mansa Uttar Pradesh Kanpur Dehat Jharkhand Lohardaga

Tripura North Tripura PunjabFatehgarh Sahib Daman & Diu Daman

Himachal Pradesh Una Manipur Imphal West

Himachal Pradesh Kinnaur

Bihar Nalanda Bihar Nawada Karnataka Kodagu

Bihar Purnia Chhattisgarh KankerMadhya Pradesh Umaria

Bihar BegusaraiJammu & Kashmir Rajauri Bihar Lakhisarai

Uttar Pradesh Jalaun Assam Karbi Anglong Orissa BaudhAssam Tinsukia Uttaranchal Pithoragarh Manipur BishnupurAssam Goalpara Tamil Nadu Ariyalur Uttaranchal ChampawatJammu & Kashmir Anantnag Uttaranchal Garhwal

Arunachal Pradesh Papum Pare

Chhattisgarh Mahasamund Assam Marigaon Orissa DebagarhAssam Nalbari Uttar Pradesh Auraiya Pondicherry Karaikal

Bihar SitamarhiJammu & Kashmir Badgam Meghalaya West Khasi Hills

Uttar Pradesh Etawah Bihar BuxarMadhya Pradesh Sheopur

Bihar Bhojpur Bihar SaharsaMadhya Pradesh Dindori

Uttar Pradesh Siddharthnagar Jharkhand Garhwa Nagaland WokhaMadhya Pradesh Balaghat

Madhya Pradesh Tikamgarh Meghalaya Jaintia Hills

Rajasthan Karauli Manipur Imphal East Nagaland Phek

Chhattisgarh Jashpur RajasthanSawai Madhopur Nagaland Zunheboto

Madhya Pradesh Dewas Uttaranchal Tehri Garhwal Nagaland DimapurPunjab Faridkot Assam Lakhimpur Assam North Cachar Hills

Uttar Pradesh ChandauliDadra & Nagar Haveli

Dadra & Nagar Haveli Manipur Churachandpur

Madhya Pradesh Guna Assam Kokrajhar Bihar SheikhpuraUttar Pradesh Mainpuri Orissa Rayagada Gujarat The DangsAssam Karimganj Bihar Khagaria Uttaranchal BageshwarMadhya Pradesh Narsimhapur Bihar

Kaimur (Bhabua) Uttaranchal Rudraprayag

Madhya Pradesh Morena

Madhya Pradesh Rajgarh Mizoram Lunglei

Uttar Pradesh Baghpat Bihar Madhepura Meghalaya Ri BhoiRajasthan Baran Orissa Kandhamal Bihar Sheohar

Maharashtra Gadchiroli Uttar PradeshSant Kabir Nagar Manipur Ukhrul

Gujarat Narmada Bihar Supaul Manipur Senapati

Bihar Aurangabad Bihar MungerJammu & Kashmir Kargil

Uttar Pradesh BandaHimachal Pradesh Kullu

Arunachal Pradesh East Siang

Meghalaya South Garo Hills Manipur Tamenglong Sikkim South SikkimArunachal Pradesh Changlang Daman & Diu Diu

Arunachal Pradesh West Siang

Lakshadweep Lakshadweep Pondicherry YanamHimachal Pradesh Lahul & Spiti

Jammu & Kashmir Leh (Ladakh)

Arunachal Pradesh Dibang Valley Mizoram Champhai

Manipur Chandel Sikkim North SikkimArunachal Pradesh Lower Subansiri

Sikkim West Sikkim Mizoram KolasibArunachal Pradesh Tawang

Pondicherry Mahe Mizoram SerchhipArunachal Pradesh West Kameng

Arunachal Pradesh Lohit

Combined brief of productsIndian Financial Scape - For all 593 districts, (Across Income classes, Socio economic classes, Rural, Urban): Demography, Market Size , Asset penetration, Credit and Savings , Growth, Financial Service Activity, Affluence, Growth, Savings Propensity, Credit Propensity, Consumer Loan Activity, Durables Loan, District Risk ………and moreHousing Skyline of India - Covers the Top 112 City-Markets of India The product helps you identify - Existing & Potential Markets for Housing sector, Purchasing Power of Prospective home buyers, Locate Cities with Greater Housing Penetration, Distinguish Households Across Type of Dwelling Units, Forecast Housing Demand. We have the following new dimensions to the earlier release - Market Attractiveness Index, Housing demand by size of dwelling units (in square feet), Housing demand separated for owned and rented accommodation, Current housing categorized by number of rooms and area. Other parameters include Vehicle ownership, Demography, Savings by income categories, Employment and employment growth rate, rainfall & temperature, CPI for housing, Housing ownership and housing loan accounts………and moreMarket Skyline of India - For all 593 districts, the product covers a range of indicators on Indian consumers and their characteristics. These are for each district in the country, separately for rural and urban areas - Income distribution, Household consumption expenditure, Household savings, Households across income groups, Individuals/children across income groups, Rural/urban break up of market size,Urban household socio-economic profiling , Product segment wise market sizes ………and moreIndian Development LandscapeFor all 593 districts, Education, Health, Economic Status, Infrastructure, Demography, Empowerment, crime - Gender Gaps in literacy, Primary to Upper Primary Transition to higher Transition, Pupil-Teacher ratio, Primary School Drop Out, Schools having access to drinking water, separate urinals, pucca buildings Birth rate, Fertility rate, Infant and Under 5 Mortality, Deliveries attended by skilled personnel, Immunization, Antenatal care, HIV/ AIDS Awareness, Access to drinking water, Crimes committed against women, Girls marrying below legal age, Habitations connected by pucca roads, Households with Electricity ………and moreCity Skyline of IndiaCovers the Top 112 City-Markets of India - Market size and lifestyles in top cities, Income distribution, savings and expenditures, Perception rating on living condition, Socio-economic profiling, per capita incomes. Cities are also ranked on the basis of “Economy” and “Reside in” indices and also comprise people’s perception about their cities on education, health facilities, environment, entertainment and public facilities captured through survey ………and moreDistrict GDP of IndiaFor all 593 districts - District Gross Domestic Product across sectors* at current prices, District Gross Domestic Product across sectors at constant prices, Credit Penetration in various sectors, Short term annualized Growth rate in Gross Domestic Product at district level, Per Capita Gross Domestic Product by Economic Activity, at current prices, Per Worker Gross Domestic Product by Economic Activity, at current prices Sectors, Primary Sector – Agriculture, Mining and Quarrying, Fishing, Forestry. Secondary sector - Construction Sector, Manufacturing Sector, Electricity, Gas, Water Supply. Tertiary Sector - Banking and Insurance, Rest Of tertiary. Total GDPIndividual brief - City Skyline of IndiaFor 112 top city markets of India (Alpha Cities – The Elite Club of 10, Beta Cities – 20 On the Threshold Cities – Upcoming 20 Cities, Delta Cities – 62 Budding Centers), the product contains information on:

Demographics - Population, 0-6 Population, Households, Unemployment Rate, Recent Migrants, Slum Population, Workers, Workers in tertiary sector, secondary sector, Age Distribution

Consumer Market - Households with 4 Wheelers/ 2 Wheelers, Annual Household Income, Annual Household Saving, Market Size, Socio-Economic Classification A, B, C, D, and E

Earning - Employment Rate, Per Capita Income, Per Capita Saving, Career opportunities; Human and Capital Flows - Credit to Deposit Ratio, Credit Growth, Small Business Credit per capita, Migrants, Business opportunities, Bank Offices

Education - Literacy Rate, MBA/ Engineering seats per 100,000, School/ College Adequacyl; Utilities and Transport - Water supply frequency, Power cuts in a day, Households electrified, Usage of public transport.; Entertainment - FHRAI restaurants, tourist places to visit, malls, parks, Parking space, Readership of Newspaper, Internet Users

Housing - CPI for Housing, Growth Rate of CPI and Housing Loan accounts, Rented Households, Owned Households, Housing Loan accounts

Psychographics - Youthfulness, Experimentation, Westernized, Cosmopolitan, Gender Equality: Relative City Ranking; Safety; Environment

Individual brief - Market Skyline of IndiaFor all 593 districts, the product contains information on Consumer markets and Consumer demography for 2008-09 and 2006-07.

Market Size (urban and rural) - Food Products, FMCG products, Durables, Clothing & Footwear, Miscellaneous Goods and Services

Socio-Economic Classification (Urban Households) - SEC A, B, C, D, and E Sector wise Growth Rates (2006-07 to 2008-09) - Total Income, Total Expenditure , Total

Saving Estimates of income savings expenditure and item wise market size for the year 2006-07. Annual Household Income Category (Urban & Rural) - The households have been divided

into income categories: <75,000, 75,000 –1,50,000, 1,50,000 – 3,00,000, 3,00,000 – 5,00.000, 5,00,000 – 10,00,000, 10,00,000 & above. All the indicators are estimated for each of the above income categories within the district. The indicators included are:

o Households in each income bracket. o Population in each income bracket. o Per capita Annual disposable income of all households in a specific income category. o Per capita Annual net saving of all households in a specific income category. o Per capita Annual consumption expenditure of all households in a specific income

category. o Total annual income of all households in a specific income category. o Total annual net saving of all households in a specific income category. o Total annual consumption expenditure of all households in a specific income

categoryEstimates available at two points in time – 2006-07 and 2007-08, separately for urban and rural marketsIndividual brief - Indian Development LandscapeFor all 593 districts, the product contains information on Education, Health, Economic Status, Infrastructure, Demography, Empowerment, and agriculture.

Education – Literacy rates, Gender Gaps in literacy, Primary to Upper Primary Transition, Upper Primary to higher Transition, Pupil-Teacher ratio at the Primary Level, Pupil-Teacher ratio at the upper primary level, Primary School Drop Out, Schools having access to drinking water, separate urinals, pucca buildings

Health – Birth rate, Fertility rate, Infant Mortality, Under 5 Mortality, Deliveries attended by skilled personnel, Immunization, Antenatal care, Unmet need for family planning, Adoption of Modern methods of contraception, HIV/ AIDS Awareness, Weight for age (children), Usage of iodized salt, Access to drinking water, Disabled population

Infrastructure – Percentage of Habitations connected by pucca roads, Percentage of Households with Electricity, Percentage of Households with Telephone, No. of Bank Branches

Empowerment – Crimes committed against women, Girls marrying below legal age, Birth order 3 and above, Sex Ratio, Female Work Participation Rate

Economic Status – Head Count ratio, Marginal Workers as % of total population, Work Participation Rate

Demography – Population – total, male and female, urban and rural, Households – total, urban, rural, Population Density, Migration, SC and ST population

Environment – Wasteland areas, area affected by drought, area affected by flood Agriculture – Total Cultivators, Total Agricultural Labours, Area sown more than once, Net

area sown, Net irrigated areaEstimates available at two points in time – 2001 and 2008Individual brief - Indian Financial ScapeFor all 593 districts, the product contains information on (Across Income classes, Socio economic classes, Rural, Urban): Financial services – Across services and establishments (PO, Banks, Coop Banks, Brokerages,

NBFC, SHG) – agents, accounts, value of accounts, number of establishments, etc. Demography - Migration, Population, Employment, Education, Age distribution, Married couples,

etc.

Market Size – GDP Banking and insurance, Incomes, Savings, Expenditure, Remittances, Rents, etc.

Asset penetration – Durables, Investment and savings instruments, other financial assets, etc. Credit and Savings – Penetration, Amounts, Growth - across economic sectors, across

establishments (PO, Banks, Coop Banks, NBFC, SHG), etc. Others – Growth across economic sectors, incidences of crime and economic offences, etc. Indices on Financial Service Activity, Affluence, Growth, Savings Propensity, Credit Propensity,

Consumer Loan Activity, Durables Loan, District Risk ………and much more

The product is available in Basic and Premium Editions. In addition we offer a Premium Plus edition with a detailed report on Asset ownership, Investment and Credit behavior of consumers. The report is based on a survey of consumers across 20 urban clusters with findings across income, age and occupation categories on: Assets owned – vehicles, white goods, gadgets Insurance – awareness, products, premiums paid, amounts insured Kinds of investments (property, financial, banking, insurance, gold), kinds of instruments, how

these are accessed. Use of credit, which form, how muchIndividual brief - Housing Skyline of India For 112 top city markets of India (Alpha Cities – The Elite Club of 10, Beta Cities – 20 On the Threshold cities, Gamma Cities – Upcoming 20 Cities, Delta Cities – 62 Budding Centers), the product contains information on:

Existing & Potential Markets for Housing sector Purchasing Power of Prospective home buyers Locate Cities with Greater Housing Penetration Distinguish Households Across Type of Dwelling Units Forecast of Housing Demand

We have added the following new dimensions to the earlier release: Market Attractiveness Index Housing demand by size of dwelling units (in square feet) Housing demand separated for owned and rented accommodation Current housing categorized by number of rooms and area

Other parameters updated for 2008-09, include:Vehicle ownership, Demography (household size categories, income categories, age categories), Savings by income categories, Employment and employment growth rate, rainfall & temperature, CPI for housing, Housing ownership and housing loan accounts, and more.Data SourcesThe key data comes from highly reliable sources -  NSSO various rounds, CSO, RBI, RCH, Census of India, etc. This is supplemented by our own large primary surveys and secondary information. The total samples would exceed 1 million records over a 20 year time series.Our analysts and experts then work on the data. They use various econometric, operations research and statistical techniques and Cross-check in many ways to give out the final estimates.We also ensure consistency & comparability of data across time and geographyOur key differentiators

Processed very large data bases over long time series cycles Developed econometric models to process existing and future sets Created panels to conduct large surveys at short periods of time at low cost Products developed and refined over 5 years with an established customer base Economic geography drilled down till district, city and even sub city and block level Information is relevant in today’s scenario At prices only a small fraction of what MR and evaluation with national footprint would cost Delivered in easy to use, graph and map software Wide range of macro/micro economic indicators

What is the Product uniqueness – its value proposition?Information about the economy and consumers at extremely granular levels - Currently at city and district levels, and in future up to neighborhood levels (eg. Delhi will be segmented into 150 neighborhoods). This is further segmented into various income groups - such as “Number of

Households owning cars and having an annual income between 150,000 and 300,000 in Karol Bag Neighborhood” Purpose - Easily mine-able information to marketers in order to enable them to target their sales and marketing. - To provide consulting and research firms, data that is is not easily available and they need to only extract the data for analysis, reporting and advising. Such data is not available easily in India at such granular levels. We provide in the range of 200-250 variables for every geographic level. The data is compiled using various techniques – large data sets are processed, proprietary surveys are done, Econometric and mathematical modeling is applied and finally the processed estimates are published The key value - It will take a long time and will cost at least 10 times the price points of our product to create this sort of information. Essentially, we are developing these data sets and selling as a product. The end user has a readily available, off the shelf ready-to-use data set.The range of utilities of the products would include the following - Know consumer characteristics, Identifying Potential Markets, Planning a marketing strategy, Opening a branch, Monitoring sales efforts, Prioritizing & ranking markets, Benchmarking sales against potential, Location Choices, Writing a report for PR purposes, Presenting to superiors/ investors, Sourcing of inputs, Getting insights others don’t have, Delivering services where they are required, Identifying demand potential of select locationsWho are the customers?A partial list of recent customers is as follows

Market Research & Consultancy - McKinsey, Boston Consulting Group, Ernst & Young, CRISIL, ICRA, Tata Services, MODE Group, Quadra, Feedback, KSA - Technopak, INFAR, Knight Frank, Direm, ICMR, OEC Oertli, ILF&S, Jones Lang La Salle, Bain & Company, CB Richard Ellis, Moen Inc,The Parthenon Group, E Valueserve, Sun Gumberg India Advisors..... .....

Consumer Goods - Kellogg, L'oreal, Ray-Ban, Cadbury, Godrej, Frito-Lay, Arvind Brands, Dabur, Wrigleys, Rasna, Parle, Mc Donalds, Relaxo, Nestle, Hindustan Unilever, Usha International , Field Fresh Food, Pepsi Foods, Chateau Indage, Britannia, LG Elecronics, Samsung, Aditya Birla Retail ..... .....

Service Firms - HDFC Standard Life, Max New York Life, Birla Sunlife Insurance, Reliance Energy, Blue Dart, First Flight, Safe Express, ABN Amro, Tata Finance, Karvy Consultants, Alcatel, Kotak Mahindra, Sundaram Finance, Bharti Airtel, Vodafone, Credit Suisse, ITC Welcome Group, Aditya Birla Group, Tata Tele Services, Axis Bank, ING Vyasya Life Insurance Company Ltd, American Express Bank, SBI Cards, ICICI Bank, Motilal Oswal, Mahajan & Aibra, UTI Asset Management Company, American Tower, J & J Buying Services, Religare, Deccan Cargo, Infrastructure Professional Enterprise ..... .....

Advertising & Media - HTA, Euro RSCG, Ambience D'arcy, FCB Ulka, Rediffusion, Maa Bozell, Everest, Pratisaad, Concept Advertising, Leo Burnett, Cognito, Times of India, Star India NDTV, Malayala Manorama, Fountainhead, Dainik Bhaskar Group, Group M Media India Pvt. Ltd..... .....

Healthcare - Dr. Morepen Laboratries, Johnson & Johnson, Wockhardt, Amrutanjan, Bayer Diagnostics, Pika Medical Instruments, Apollo Hospitals Enterprise Ltd ..... .....

Institutions & Libraries - IIM Ahmedabad, Reserve Bank of India (RBI), Thirteenth Finance Commission, The World Bank, Administrative Staff College of India (ASCI), British Council Library, British High Commission, Taipei WTC, NCERT, IMT, Indian Institute of Foreign Trade (IIFT), NISTADS, IIPM, University of Mumbai ..... .....

Real Estate - DLF, Unitech, , South Asia Real Estate, Edelweiss Capital, EMAAR MGF, Dewan Housing, Hirco Developers , IDFC-SSKI, L&T, Tata Housing, Bengal DCL HDCL, Hilti India ..... .....

Others - Maruti, Hero Honda, Sahara, Swarovski, Ceat, Indo Asean, IDE (India), Shoppers Stop, Rupa & Co, Ion Exchange, Bush Boake Allen, TVS Cherry, Gestetner, ITC , Filtron, Mettler Toledo, Shavo Norgren, Mahindra and Mahindra ..... .....