Frenchman’s Creek

Website Redesign

Project Team Kickoff

January 2005

Executive summary

• The Frenchman's Creek website is a key element to the Sales and Marketing program

• The website is the primary and consolidating tool to create attention and awareness

• The website, through illustrations, animation and pictures, will be a ‘tangible’ view that prospects will be looking at to help make a purchase

• Furthermore, it communicates the brand, image, and specific amenities of Frenchman's Creek

• The website is a key tool for the sales center to use in tracking prospective customers and to make viewing reservations

The website is an ‘early attraction’ of a marcom’s plan

Sales CenterOnsite Billboard

Direct Mail

Web Site

Mediaplan

actions

Mediaplan

actions

ProspectQuali-

fication

ProspectQuali-

fication “Property

Showing”

“PropertyShowing” Spec &

Price

Spec &Price Finance

FinanceConfirmClosing

ConfirmClosing

ATTENTION&

AWARENESS

ATTENTION&

AWARENESS

INTEREST CONSIDER

Gatheringprospect

Information

Gatheringprospect

InformationProspect

assignment

Prospect assignment

Prospect contacts

Sales Center

Prospect contacts

Sales Center

Prospect contact

Prospect contact

Frenchman's Creek

contactsprospects

Frenchman's Creek

contactsprospects

Realtorcontacts

prospects

Realtorcontacts

prospects

SALE

strong weakmedium Impact level

Prudential?

Prospect is sent brochure & Realtor info

Prospect / Customer

Realtor

Prospect Information sent

to Realtor5

6Realtor

calls prospect7

Prospect visits

Realtor8

9

Web Site(realtor.com)

Prospect information is

captured at POI

3

Follow-up (through e-mail)

4

1

The website is central to communicate with prospects...

SPXMarketing Dept

Sales Center

Marketing

Database

2

Prospect

Information

Web Site

3

Measure Performance

Realtor updates customer database with outcome of visit

RealtorDatabase

Customer Central

DatabaseCentral /decentral

Batch updates

…and tying the marketing and sales channels into a single effort

• Its primary focus is to take potential clients from all channels (I.e., direct access, onsite realtor, realtor.com, prudential.com, etc.,) and promote Frenchman's Creek

• It will be used by realtors/agents/customers to:– Access Frenchman Creek information– Assess compatibility– Submit contact details– Order promotional material– Schedule showings of the property– Gather additional property details

The sitemap entices prospects to find out more

www.frenchmanscreek.com high-level sitemap

– Home Page

– Living at Frenchman’s Creek: staff, service, recreation, social, etc.

– Real Estate: Listings, lot maps, details, virtual tour, style library

– Facilities: Beach, Golf, Tennis, Fitness/Spa, Club House, Marine Access, V. Tour

– Location: Directions, map, area, amenities

– Contact Us: Forms, feedback and database population

The website is search engine optimized and has an internet component architecture; high rankings and scalable

– Video:• Narrated video of the Frenchman's Creek surroundings and amenities

– Illustrations and/or Pictures:• Static renderings of Frenchman’s Creek building amenities and landscape• Real Estate Style Library with floor plans, interior décor, and individual rooms• “as is” and “to be” depictions (with estimates) on how to create your modern home

Starting today, we should have the website up and running by the middle of April

Feb 1 Feb 15 Feb 28 Mar 1 Mar 15

Complete design color scheme, brand

and templates

Beta test start

Agree Website

Complete database design & build

Copy insertion

Develop renderings

Website strawman complete

Pre-production video (creative, treatment, scripting, story-board, scouting)

Video production

Apr 1 Apr15

Develop animation

Develop illustrations

Implement and test illustrations and animation

Post-production (editing, graphics, music, voice-over, copies)

Soft launch