Freescale PowerPoint Template - NXP Semiconductors€¦ · TM 3 1995 2000 2005 2010 2015 Sources...
Transcript of Freescale PowerPoint Template - NXP Semiconductors€¦ · TM 3 1995 2000 2005 2010 2015 Sources...
TM
September 2013
TM 2
• What is car Infotainment System
• In-car and out-of-car connectivity
• The challenges: safety etc.
• Freescale solution to help the implementation
3 TM
1995 2000 2005 2010 2015
Sources Audi, BMW, Volvo deviantart
4 TM
Sources: devianart
Better connectivity required!
Always more data to process…
Cloud
5 TM
0
10
20
30
40
50
2010 2012 2014 2016
Embedded Mobile Device Cellular / WiFi
Consumers Worldwide with Internet access in their cars. source: iSuppli “Internet in the Car”
Millions
The Consumer Electronics World dictates
features in the car: always connected,
more applications, fancy graphics
Connectivity and CPU/GPU Performance
Infotainment HU: OEM differentiator
What is required to succeed ?
• High performance scalable processor solutions combining consumer and automotive worlds
• Multiple operating system options / security solutions / virtualization / rich and production ready ecosystems
• Graphics capabilities and performance to allow creativity and HMI differentiation
• Connectivity solutions to external CE devices, to the Cloud, to other Vehicles and Infrastructure (V2V, V2X)
6 TM
Devices integration somehow “facilitated”
Hardware Standards / Technologies:
USB, Bluetooth, Wifi, HMDI and MHL
Standards / Protocols:
MS Active Sync, Apple iAP, RealVNC and MirrorLink.
Most consumers (68%) want their car to seamlessly integrate with the
technology they already own – such as a smartphone or mp3 player – while
32% thought a car with its own set of features – such a built-in phone –
would be better. Source: The HARMAN “Driving the Connected Consumer Survey” conducted in Oct. 2011
7 TM
<80 Million Cars
Produced in 2011 In 2011
472 Million Smarpthones
95 Million Tablets (incl. e-readers)
352 Million PCs
were sold
Analysts estimate that around 1.6 Billion smartphones will be sold in 2016.
8 TM
Bluetooth and Wi-Fi are slowly becoming commodities.
Recently Ethernet has been adopted by several OEMs
and Tiers as their next generation Infotainment bus.
Touchscreens are showing a high take rate: Analysts from Strategy Analytics predict that in 2016
the Touchscreen shipments will be larger than those
of Hardware controllers. (AMCS – Infotainment Q1 2012)
9 TM
Data available everywhere, from any
devices, always synchronized.
Use powerful infrastructure with the latest,
up to date information.
Enhance your on-board applications with online services.
Buy new services, download content, pay on demand.
Participate to a community.
Tech Lab
DEMO
Technical
SESSION
10 TM
source: uxmag.com / DaringFireball.net
source: Audi AG
source: PSA
11 TM
Gesture Recognition
Mercedes Benz
DICE
source: http://www.daimler-technicity.de
New paradigms: a solution to the old limitations but new issues.
Natural Speech Recognition
Simplicity is the ultimate sophistication. Leonardo Da Vinci
12 TM
The total IVI development costs ranges
from $20 million to $100 million.
Software represents approximately
half of the total development costs,
rising to 60% of total costs in the
near future.
source: GENIVI Marketing Requirements Document 2010
“… yet if you bought a premium-class automobile recently, it probably contains
close to 100 million lines of software code.” Manfred Broy, professor of informatics at TU Munich.
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Head Unit Features (entries in Req. DB)
13 TM
OEMs and Tiers realized that they
cannot afford creating and paying for a
new platform with each new generation of
Head Unit:
Several OEMs have a clear platform
strategy and decided to use the same
OS/Platform for all their products: QNX,
MS Auto, and even Android
Freescale is putting Focus on Linux and
Android as in house BSP, and working
with partners for Integrity, QNX, MS Auto
and Genivi platforms
14 TM
The Consumer Electronics market
has changed the rules:
Customers want to select and
buy/add applications
New requirement for a conservative market:
The lack of standard platform or standards makes the situation difficult
OEMs and Tiers looking at existing standards or platforms:
Android
and HTML5/CSS3
…or defining one:
GENIVI starts to address HMI / Applications challenges
15 TM
A Connected Car in a world where people are concerned about their privacy.
New security challenges!
Does Standard Operating Systems / eco-systems mean easier to Hack?
The Connected Infotainment Head Unit and the communication with other ECUs.
Our SOCs provide HBAS (High Assurance Boot System)
and cryptographic Hardware accelerators.
Tech Lab
DEMO
Technical
SESSION
16 TM
The Customers, OEMs and Tiers are not completely free to decide which features should be provided and new regulations are changing the rules:
Driver distraction regulations
Visual-Manual NHTSA Driver Distraction Guidelines
for In-Vehicle Electronic Devices
ITS Regulations and Mandates in US, Europe, Japan and China
Normes: ISO26262, ASIL…
Tech Lab
DEMO
Technical
SESSION
17 TM
Due to this increasing complexity and the related costs, the OEMs are developing platform strategy and want to re-use.
The OEMs Architecture and Software Teams are getting larger.
The OEMs are driving or even dictating the choice of SOC or/and Software Platforms for their next generation Head Units
Several OEMs are even developing SW internally
The time when Tiers were only selling black boxes seems to be gone, and OEMs want more and more to be in control
18 TM
>50 Year Legacy
>5,500 Engineers
>6,100 Patent Families
A Global Leader in
Microcontrollers
Digital Networking
Automotive MCU
Analog & Sensors
RF
Five Core Product
Groups
Four Primary
Markets
Automotive
Networking
Industrial
Consumer
19 TM
Real-time, highly integrated
solutions with best-in-class
2D graphics to enable
your system to control,
interface, connect,
secure and scale.
Industry’s most versatile
solutions for multimedia and
display applications, with
multicore scalability and
market-leading power,
performance & integration.
Industry’s most scalable
ultra-low-power, mixed-
signal MCU solutions
based on the ARM®
Cortex™-M and Cortex™-
M0+ architectures.
Industry’s first software-
aware, core-agnostic
networking system
architecture for the smarter,
more capable networks of
tomorrow – end to end.
Consumer
Automotive
Industrial
Consumer
Industrial
Consumer
Automotive
Industrial
Networking
Kinetis
Microcontrollers Design Potential. Realized
Vybrid Controller
Solutions Rich Apps in Real Time.
i.MX Application
Processors Your Interface to the World.
QorIQ Processors
built on Layerscape
Architecture Accelerating the Network’s IQ
Freescale has the industry’s broadest range of solutions built on ARM® technology for
automotive, industrial, consumer and networking applications. Find your ideal solution at the price, performance and power level you desire,
and leverage the extensive software and tool bundles available to speed and ease your design process.
Industrial
20 TM
Premium
Balanced
Entry
i.MX 6Quad
i.MX 6Dual
i.MX 6DL
i.MX 6SL
i.MX53
i.MX51 i.MX50
4x CPU; 6x GPU
performance gains
2x CPU; 3x GPU
performance gains
Production
i.MX 6Solo
i.MX
i.MX
i.MX
40nm 28nm
2012 2013 2011
i.MX35
i.MX31
i.MX25
i.MX233
i.MX28
Execution
Production
Proposal
Product Qual
Samples
Planning
Production Cortex-A8
Cortex-A9 Cortex-A53/57+M4
ARM9
ARM11
Performance/
Multimedia
Capability
Content
Creation,
Technology
Driver
Good, Better,
Best
Differentiation
Cortex-A5+ M4
Vybrid
ARMv7 ISA
21 TM
Freescale and ALPS collaborates on
connectivity platform to shorten development
period
http://eetimes.jp/ee/articles/1210/23/news082.html
Freescale David Uze and ALPS Electric Mr.Amagishi
Nikkei Snagyo on Oct.24th, 2012
22 TM
23 TM
Runtime Software HW and SW Engineering Services Training SW Dev Tools
HW Dev Tools
Application Specific
Middleware
Operating Systems
Training
Partners
Embedded
Board
Solutions
IDH/ODM
Com
mon
Occasio
nal Software and
Solution
Integrators
(SSI)
Communities
Semiconductors/Companion Modules
For more partner options, visit freescale.com/partners
© 2012 Freescale Semiconductor, Inc.
SBC: Single Board Computers SOM: System On Modules IDH: Independent Design House ODM Original Design Manufacturer SSI: Software & Solution Integrators
エーアイコーポレーション
アルティア ジャパン
ARM
イーソル
エレクトロビット
Green Hills Software
ハートランド・データ
IARシステムズ
アイウエーブ・ジャパン
日本ローターバッハ
リネオソリューションズ
メンター・グラフィックス
日本オラクル
QNXシフトウエアシステムズ
ソフィアシステムズ
日本シノプシス
ベクター・ジャパン
ウインドリバー
横河ディジタルコンピュータ
アジレント・テクノロジー
ARM
Green Hills Software
IARシステムズ
アイウェーブ・ジャパン
京都マイクロコンピュータ
日本ローターバッハ
メンター・グラフィックス
ソフィアシステムズ
東陽テクニカ
ウインドリバー
横河ディジタルコンピュータ
エーアイコーポレーション
ディジ インターナショナル
アイウェーブ・ジャパン
タタコンサルタンシーサービシズ
エーアイコーポレーション
エレクトロビット
イーソル
Green Hills Software
メンター・グラフィックス
日本オラクル
アイウエーブ・ジャパン
ベクター・ジャパン
Linux
RTOS
エニア
アイウエーブ・ジャパン
リネオソリューションズ
メンター・グラフィックス
ウインドリバー
i.MX (ARM9, ARM11, Cortex A8 / A9)
ダイアログセミコンダクタージャパン
ディジ インターナショナル
FUNTORO
アイウェーブ・ジャパン
京都マイクロコンピュータ
リニアテクノロジー
マイクロン・ジャパン
サイレックス・テクノロジー
ソフィアシステムズ
SBC/SOM
Congatec Asia
ディジ インターナショナル
FUNTORO
アイウェーブ・ジャパン
ソフィアシステムズ
エーアイコーポレーション
Aricent Group
エレクトロビット
イーソル
FUNTORO
日立超LSIシステムズ
アイウェーブ・ジャパン
Infotech Enterprises
メンター・グラフィックス
日新システムズ
リネオソリューションズ
タタコンサルタンシーサービシズ
タタエレクシーリミテッド
ベクター・ジャパン
アジレント・テクノロジー
ARM
メンター・グラフィックス
日本オラクル
日本シノプシス
東陽テクニカ
ウインドリバー
横河ディジタルコンピュータ
エーアイコーポレーション
エニア
イーソル
富士通コンピュータテクノロジーズ
Green Hills Software
メンター・グラフィックス
QNXソフトウエアシステムズ
ベクター・ジャパン
ウインドリバー
24 TM
Analog (PAL / NTSC) LVDS
Low cost
components, widely
available
Shielded co-axial
cabling required
Low resolution and
color deviations
Accepted only for
low-end rear view
camera
Very high bandwidth
(up to 1 Gbps)
Expensive shielding
required
Costly manufacture of
cable harness
EMC and quality
issues
Ethernet (AVB)
Low cost unshielded
twisted pair cable
High bandwidth up to
250 Mbps full duplex
Widely adopted, ease
of use
Ethernet emerging as a viable alternative to conventional
video communication
25 TM
Infotainm
ent: i.MX Display
USB/
IPOD
Audio out
NAND
flash
Display
USB/
IPOD
Audio out
NAND
flash
LVDS LVDS
Rear Seat Entertainment
Switch Audio
Amp Ethernet
AVB
Salsa
Comm/
Telematics Salsa
Digital
Radio/TV Salsa Ethernet
AVB
Nav
Engine Salsa Ethernet
AVB
Ethernet
AVB
Infotainment:
i.MX
Switch
GigE
Media Server/
Disc Player
Gateway:
Fado,
Bolero
ADAS:
i.MX Switch
LVDS
GigE Salsa
Ethernet
AVB
Salsa Ethernet
AVB
Salsa Ethernet
AVB
Salsa Ethernet
AVB
Salsa Ethernet
AVB
Cluster:
Spectrum
Head Unit
Dashboard
Panorama View
Ethernet AVB
Ethernet
Ethernet
Ethernet AVB
Ethernet Ethernet
Service & Control Service & Control
SPI
Salsa
Raw Video
Service & Control
Multi-Stream
Audio/Video
Dual-Stream
Audio/Video Multi-Stream Audio/Control
Car
Network
Peripheral Functions and Upgrade Options (Trunk)
LVDS
Raw Video
Front-View
Camera
LVDS Raw Video
26 TM
Challenge
• LVDS based solution
requires FPGA for
multiplexing
• Separate DSP leads
to high BOM cost
Solution
• GPU efficiently does
video stitching and
rendering
• Fully integrated i.MX6
quad-core MCU with
powerfull GPU offers
low BOM cost
Power Supply
64 bit
MobileDDR
Vbat
NTSC/PAL
Encoder
i.MX 6Quad
Flash
Memory
BroadR-Reach
Ethernet Switch
Ethernet (AVB)
CAN CAN PHY
Power
Supply
BroadR-Reach
Ethernet PHY
MPC5604E
TM 27
• In-car and out-of-car connectivity will continue to increase
• New protocols, increased complexity and processing
power
• Challenges: safety, security and ease of use
• FSL Bringing out new technologies to address the
requirement
• Partnership with eco-system is the key
TM