Freescale i.mx golden presentation for blogger july 2011

33
TM Your Interface to the World i.MX families offer the most versatile platforms for multimedia and display applications, bringing personality and interactivity to a whole new world of products i.MX

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Transcript of Freescale i.mx golden presentation for blogger july 2011

Page 1: Freescale i.mx golden presentation for blogger july 2011

TM

Your Interface to the World

i.MX families offer the most versatile platforms for multimedia and display applications, bringing personality and interactivity to a whole new world of products

i.MX

Page 2: Freescale i.mx golden presentation for blogger july 2011

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Company Overview

►Semiconductor design and manufacturing company established in 1953

►Focused on the automotive, consumer, industrial, networking, and enabling technologies

►Engaged with 10,000+ customers globally; more than 100 of the top electronic manufacturers

►Headquartered in Austin, Texas

►19,500 employees in over 30 countries

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Portfolio Solutions

DriverInfotainment

Chassis & Safety

Powertrain& Hybrid

Body &Security

SecurityAppliances

Base stations& Controllers

Printers &Gateways

Routers &Switches

General Embedded

SmartBooks

Sensors forPhones & Games

RF RemoteControls

eBooksHome PortableMedical

Factory Automation& Drives

Smart Meters,Smart Grids

ApplianceControl

General Embedded

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MSGRASG NMG

Who is Freescale?

PRODUCTS • i.MX - ARM• Audio DSP • Media SOC• Custom Products• Power

Architecture• Network DSPs• Security

Software

…………………….

APPLICATION• Remotes• Home Theaters• Smart Phones• Media Players• Switches / WAPs• NAS/DMS

PRODUCTS • 8bit MCUs• 32bit MCUs• 16bit MCUs• DSCs• Embedded

MCUs• Automotive RF• Synkro /

RF4CE

…………………....

APPLICATION• Displays• Remotes• SP/MP Docks• Computers• Cars• Medical Equip

PRODUCTS • High Power RF • Mixed Signal• PMICs• Sensors• LED Drivers• Baseband • RF platforms

……………………..

APPLICATION• Displays• Remotes• Smart Phones• Media Players• Cell base

stations• Cars

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► 50+ years of innovation

► Leadership in growth markets

► Broad product & technology portfolio

► Deep customer relationships

► Flexible manufacturing strategy

► Significant R&D investment

► Talented, global workforce

► Solid financial position

Freescale Semiconductor

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Forecast: US Consumer PC Sales By Form Factor, 2008 - 2015

• Smartbooks will capture market growth and cannibalize netbook growth

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Clamshells vs. Tablets: ASP & Revenue

Sources ABI Research

• The 60/40 split is reversed for revenue forecasts; based on higher tablet ASP’s

2008 2009 2010 2011 2012 2013 2014 2015

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

MID/Tablet Clamshell

Re

ve

nu

e (

$ M

illio

ns

)

2008 2009 2010 2011 2012 2013 2014 2015

0.00

100.00

200.00

300.00

400.00

500.00

600.00

700.00

AS

P (

$)

Revenue ($ M)

ASP ($)

7

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Consumer Focus is Shifting

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Ecosystem development will define success

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Users want:• Rich, innovative apps/ content

Developers want:• Large customer base to sell to• Business support, e.g. marketing • Tech (developer) support

Ecosystem owners want: • Profit potential

Devices, services, advertising

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MAD: Platform Strategy

Tablets eReader Auto InfotainmentMedical

FA / HMI

Home Energy

General Embedded

Monitor General Embedded to identify winning verticals early in process

(Opportunity Size/Volume, Alignment to Core Competencies – e.g. Low-power/Ability to Integrate, Access to Customers)

BU invest in focused Vertical Solutions for high volume opportunities

Leverage ecosystem/internal partnerships for emerging applications

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Note: PC installed base reached 100mm in 1993, cellphone / Internet users reached 1B in 2002 / 2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research

Computing Growth Drivers Over Time, 1960-2020E

1,000,000

100,000

10,000

1000

100

10

1

Dev

ices

/ U

sers

(m

m in

Log

Sca

le)

1960 1970 1980 1990 2000 2010 2020

1mm + Units

10mm + Units

100mm + Units

1B + Units / Users

10B + Units???

PC

Servers

Mainframe

Cell Phone/ Desktop Internet

Mobile Consumer

INCREASIN

G INTEGRATIO

N

Car Infotainment

Home Energy

Games

Media Phones

Smartphones

Thin Clients

Netbooks

Educational

eReaders

Tablets

New Computing Cycles Supported by 10x More DevicesOpportunities for Semiconductor/Hardware/Software/Services

Enterprise Phones

...

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The Market is Shifting from Portable to Mobile Computing

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The Tablet Usage Model is Rapidly Evolving

General purposePrinter Home multimediaeReaderseLearningGamingRuggedized/IndustrialBusiness productivityMedicalChildren’sAuto infotainmentEnterprise VOIP phonesMedia phonesSmart monitorsAppliance displays...

SegmentIntroduction

Value (Traditional) Segmentation

Segmentation Proliferation/Maturity

Today Longer Term

Good, Better, Best

Small, Medium, Large Form Factors

Price Segments

Near Term

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Freescale Intelligent Display Devices

Enabling rapid development of a wide range of multimedia access devices

Target MarketsDevelopment Building Blocks

ARM-based Applications Processors

Acceleration, Magnetic, Touch and Pressure Sensors

Power Management,

Networking

Development Boards, Kits &

Reference Designs

Software Support

Solutions

Ecosystem

MedicalSmartphones,Smartbooks& Tablets

Industrial

Automotive

eReaders

Connected Consumer

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Freescale i.MX: Your Interface to the World

Power consumption

IntegrationPerformance

i.MX53 is the most versatile platform for multimedia and display applications, bringing personality and interactivity to a whole new world of products

Power Performance Integration

1080p, H.264HP at <200mW 1.2Ghz ARM CPU LVDS, DDR3, SATA, 2 USB PHY, FE

Multiple power modes, DVFS1080p decode

33MT/s 3D + separate 2D

Scalable price/performance: ARM9, ARM11, Cortex A8: i.MX503, i.MX508,

i.MX51, i.MX53

TSMC 65nm LPG process400Mhz LP-DDR2 or DDR2/DDR3

BGA or POP packaging

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Introducing the i.MX 6 SeriesIndustry’s Most Scalable Family of Multimedia Applications Processors

Build scalable product lines with the new i.MX 6 series — ultimate versatility with compatible single, dual and quad core devices

• Software and hardware compatibility betweenfamilies makes it even easier to build a portfolio of products quickly

Best-in-class performance enabled by quad core processing, low power consumption and bleeding-edge multimedia and graphics

Fast development through simplified hardware design, flexible interfaces and easy-to-use development kits

Optimized peripheral sets tailored to serve automotive, industrial and consumer markets Breaking the Boundaries

of User Experience

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i.MX6 Series: Advance from i.MX53

►X2.5 / X5 more DMIPS

►70%-100% more web-browsing speed

►X2 more video performance

►X3 more 2D/3D graphics performance

►40% less power for same multimedia application

►Higher & better system integration on a single die

• 4GB LPDDR2, LV-DDR3 & DDR3• WUXGA LVDS display• 3 Gbps SATA II + PHY• PCIe + PHY• HDMI

• MLB-150 / DTCP• Gigabit Ethernet w/ AVB• MIPI• PMU

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Game

Image Editing

Playback

Browsing

Productivity

Video Editing

Mobile Is Not Your Dad’s Multicore

Core1 Core2 Core3 Core4

Bioshock 35% 25% 27% 11%

Call of Duty 4 37% 27% 26% 10%

Crysis 39% 44% 14% 2%

Maya3D 41% 21% 5% 13%

Photoshop 59% 17% 6% 10%

Adobe Reader 36% 19% 5% 1%

Excel 40% 12% 2% 0%

Powerpoint 42% 16% 4% 1%

Streets & Trips 34% 20% 5% 2%

iTunes 9 45% 24% 6% 1%

Quicktime 7 39% 28% 23% 6%

Quicktime HD 26% 22% 22% 19%

Handbrake .9 88% 2% 10% 0%

Powerdrive v8 58% 19% 11% 8%

Firefox 3.5 42% 19% 9% 5%

Safari 4.0 35% 21% 12% 8%

% Utilization of 1.6GHz QuadProcessor*

The Bad News: Even 5 years after launch, Dual and Quad Core Desktop Processors are not fully utilized by popular desktop software applications. Software has not kept up with hardware

But: How consumers use Desktop/laptops is fundamentally different than mobile/auto.

So does Multicore make sense for mobile?

* Evolution of Thread-Level Parallelism in Desktop Applications, Blake, 2010

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Unbounded User Experience Good Mobile Experience Enhanced by i.MX 6Dual

The Good News: Mobile & Auto infotainment do not follow the Desk/laptop use paradigm

Our devices are on the move and must have more services: Augmented Reality, Environment Sensing, Biometrics, GPS, Cellular Services, Lane detection,

Security (remote wipe, secure wallet, trusted boot), Eye Detection, face recognition, Mapping….

These apps are essential to the good mobile experience

Cortex A9 (1) Cortex A9 (2)

Street Maps

Game

Environment Sensing

RealityAugment app

Face Recog

CellularEmail/IM

Browsing

OS

1-

2-

3-

4-

StandardUse Cases

EnhancedMobile Services

+

+

+

+

+

Watch Video

Security

5-

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The Great News: i.MX 6Quad enables a richer experience across the board.Four cores means more services, richer ‘standard apps’, faster response times,

and headroom to expand and grow as the market evolves

Cortex A9 (1) Cortex A9 (2) Cortex A9 (3) Cortex A9 (4)

Game

Street Maps

Game GPS

Browsing

VOIP

RealityAugment app

LocationSensing

Heavy Browsing Email/IM Heavy

BrowsingSecurity

Reading

OS OSHypervisor

OS

Video Publishing

Virus check Face Reco

1-

2-

3-

4-

Richer ‘Standard’ Apps

+

+

+

+

+

Watch Video

DVR ShowSearch crawler VPN

5- +

Full suite of Enhanced Mobile Services

Unbounded User Experience Great Mobile Experience via i.MX6Quad

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Standard apps Enhancement apps

Cortex A9 (1) Cortex A9 (2) Cortex A9 (3) Cortex A9 (4)

Game

Street Maps

Game

Browsing

security

Location Monitoring

Voice Directions

Audible IM/Email

Collision avoidance Radar

VOIP

OS Secure OS

Hypervisor

Flash Game

Eye detection Fuel Gauge

CarLane Sensing DashboardStreet Maps Video

Heads up Display

Street MapsEnvironment

control

1-

2-

3-

4-

5-

Enhanced Auto Services Always Running

-1

-2

-3

-4

-5

+

+

+

+

+

Unbounded User Experience Safer, Richer Auto Infotainment Solutions via i.MX6Quad

It doesn’t end with Mobile: i.MX 6Quad benefits extend to Auto Infotainment. Four cores means ability to run critical services like lane departure detection, droopy-eye

detection, interactive dashboards, car and environmental sensing, collision avoidance radar on two cores while running richer ‘standard’ apps on the other two cores

Richer ‘Standard’ Apps

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Cortex A9 (1)

Cortex A9 (2)

Cortex A9 (3)Cortex A9

(4)

Street Maps

LocationSensing

BrowserEmail/IM BrowserOS OS

HypervisorOS

User #1(active)

User #2

Cortex A9 (1)

Cortex A9 (2)

Cortex A9 (3)Cortex A9

(4)

Facebook

Game

BrowserOS OS

HypervisorOS

User #1(apps running)

User #2(active)

Unbounded User Experience Multiple Personas: “Can I borrow the tablet for a few minutes?”

►User #1: Janelle• High Tech Professional• Using Email/IM, Browsing flights,

getting maps, updating status on Facebook

• Taking a 20 minute break but doesn’t want to logout of her apps

►User #2: Kyle• Currently on vacation• Wants to check Facebook, browse sports

news, play game of Poker online vs friends• Asks to borrow the tablet for 20 minutes

Janelle Kyle

Log inLog in

i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People

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Cortex A9 (1)

Cortex A9 (2)

Cortex A9 (3)Cortex A9

(4)

Street Maps

LocationSensing

BrowserEmail/IM BrowserOS OS

HypervisorOS

User #1(active)

User #2

Cortex A9 (1)

Cortex A9 (2)

Cortex A9 (3)Cortex A9

(4)

Facebook

Game

BrowserOS OS

HypervisorOS

User #1(apps running)

User #2(active)

Unbounded User Experience Multiple Personas: “Can you drive for the next hour?”

►User #1: Janelle• Currently in passenger seat• Checking work email, navigating car,

playing Solitaire Flash game via browser • Doesn’t want to lose progress on emails or game

►User #2: Kyle• Tired of driving, wants to spend 1 hour w/ car system • Wants to check Twitter, play Quake 4 and check up on

stock quotes via browser• Asks Janelle if she can drive for an hour

Janelle

Janelle KyleSwitch Driver

i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People

Page 24: Freescale i.mx golden presentation for blogger july 2011

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Unbounded Experience – More is Less: Lower Power Consumption for Single Application

1.2GhzSingle A9

2.4GhzDual A9

4.8GhzQuad A9

Browser

Power

1

P

1

.87P

1

.69P

Assumption Power impact NoteFrequency 1000 520 P .52P F linear scalingTwo Cores 1 Core 2Cores 2* 0.52P 1.04P Dual CoresVoltage 1.2Volt 1.1Volt .84 @ 1.04P .87P V2 scaling factor Frequency 1000 250 P .208P F linear scalingFour Cores 1 Core 4Cores 4* 0.250P 1P Quad CoresVoltage 1.2Volt 1.0Volt .69@ 1P .69P V2 scaling factor

Browsing RichWebsite withmultiple tabs

(Reqs 1Ghz)

Same Performance

30% Lower Power

i.MX 6Quadi.MX 6Duali.MX 6Solo

13% Lower Power

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i.MX 6Quadi.MX 6Dual

Rich GameVOIP

Power

1

.64P (vs Single)

1

P

1

.82P (v dual).44P (v single)

Unbounded Experience – More is Less: Lower Power Consumption for Multiple Applications

Playing rich3D game and

VOIP for game chat

(requires 2GHz)

18 to 56% Lower Power

HypotheticalProcessor

Same Performance

2.4GhzSingle A9

2.4GhzDual A9

4.8GhzQuad A9

Single core must double frequency

to do use case

Assumption Power impact NoteFrequency 2000 500 P .25P F linear scaling2 vs 4 Cores 2 Core 4Cores 4* 0.25P 1P Quad CoresVoltage 1.2Volt 1.0Volt .82@ P .82P V2 scaling factorFrequency 2000 500 P .25P F linear scaling1 vs 4 Cores 1 Core 4Cores 4* 0.25P 1P Quad CoresVoltage 1.5Volt 1.0Volt .44@ 1P .44P V2 scaling factor Frequency 2000 1000 P .5P F linear scaling1 vs 2Cores 1 Core 2 Core 2* .5P 1P Dual CoresVoltage 1.5Volt 1.2Volt .64@ 1P .64P V2 scaling factor

36% Lower Power

Hypothetical singlecore processor

at 2.4Ghz

Page 26: Freescale i.mx golden presentation for blogger july 2011

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Do More with Less Power

24 hours of video playback, 30+ days of standby time

through unique low-power design and multicore

utilization.

Make It PopAchieve Blu-Ray Disc™

quality, visually stunning dual stream 1080p, 50Mb/s video.

Innovate with 3D and image recognition.

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Industry’s most scalable and powerful platform for multimedia and display applications

Make It Look GoodGet clean, crisp and complex graphics powered by 200MT/s.

Three dedicated graphics engines for uncompromised

user experience.i.MX 6 SeriesBuilt on ARM® Cortex™-A9

Enabling Next Generation Consumer Products

Being the Same Is Different

Scalable multicore processors enables one software design for a portfolio of

products.

Page 27: Freescale i.mx golden presentation for blogger july 2011

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i.MX 6 Series

i.MX 6Solo, 6Solo Litei.MX 6Dual

i.MX 6Quad

• Dual ARM Cortex A9, 1/1.2GHz• 1 MB L2 cache, Neon, VFPv3,

Trustzone• 3D graphics with 4 shaders up to

200MT/s• Dual stream 1080p/720p dec/enc• External memory support up to 64-

bit DDR3 and 2-channel 32-bit LPDDR2

• Integrated SATA-II

• Single ARM Cortex A9, 1/1.2GHz• 256KB L2 cache, Neon, VFPv3,

Trustzone• Next generation video, 3D graphics

(6Solo only)• External memory support up to

32bit DDR3 and LPDDR2• Integrated EPD controller 

• Quad ARM Cortex A9. 1/1.2GHz• 1 MB L2 cache, Neon, VFPv3,

Trustzone• 3D graphics with 4 shaders up to

200MT/s• Dual stream 1080p/720p dec/enc• External memory support up to 64-

bit DDR3 and 2-channel 32-bit LPDDR2

• Integrated SATA-II

• ARM Cortex A9 based solutions up to 1.2GHz• Dual HD 1080p decode, Dual 720p encode, single stream up to 1080p60, 50Mb/s• 3D video playback in High definition• Low power 1080p playback at 350mW Integrated IO’s that include HDMI v1.4 w/PHY, LVDS display ports, MIPI

CSI/DSI for camera/Display,  MIPI HSI, Gigabit Ethernet, multiple USB 2.0, PCI-Express, CAN controller, MLB bus• Consumer, Industrial and Automotive temperature range qualifications• POP, BGA packaging options using low layer count PCB design rules• SW support: Google Android, Microsoft Windows Embedded CE, Ubuntu, QNX, Linux, Linaro, Adobe Flash, Skype

Common Features of the i.MX 6 Series Platform

Page 28: Freescale i.mx golden presentation for blogger july 2011

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Time to Market is Driven by Software

►With the i.MX 6 series, you do your software work one time and it’s done for your portfolio of products

i.MX Supported Software:Google Android™Microsoft® Windows Embedded CEUbuntuLinux® OSQNX®

LinaroAdobe® Flash®

Skype™Meego (via 3rd Party)

0

20

40

60

80

100

120

140

350 250 180 130 90 65 45 32 22

Software

Verification

Validation

Physical

Architecture

Software

Verification

ValidationPhysical

Des

ign

Co

st (

$M)

Source: IBS 2009

Breakdown of average total IC design costs for different design activities at different technology nodes

Technology Node

Page 29: Freescale i.mx golden presentation for blogger july 2011

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How i.MX 6 Series Enables 3D

2x/4x ARM Cortex- A9s

Imagecapture

VPU

2D/3D Graphics

IPU

i.MX 6Dual/6Quad IPU- Four Display support (2x MIPI-DSI, Parallel, HDMI v1.4a)- Stereoscopic camera input- Color adjustments and gamut mapping- Gamma correction and contrast stretching- Compensation for low-light conditions & backlight reduction

i.MX 6Dual/6Quad VPU- H.264 MVC1080p60 decode- H.264 MVC 720p60 encode (1080p planned)- 350mW power consumption for single video!

i.MX 6Dual/6Quad– 2x/4x cores - Create, transform, enhance, & publish multimedia fast! - Intuitive User Interfaces for content viewing- Scalability for ‘the next big use case’

i.MX 6Dual/6Quad 3D Graphics - 200 MT/s, 4 shaders, 3 separate engines - High quality 3D games optimized for mobile - Augmented reality views (real world + 3D objects) - Advanced 3D video formats (source/depth format)

Movie Content

Recording Video

Game Content

3D LCD

3D Television

Publish

Page 30: Freescale i.mx golden presentation for blogger july 2011

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i.MX 6 Series Low Power Video Processing

11 to 24 hours of HD playback• 1080p30 fps or 720p60 fps h.264 High Profile• Single Stream at 50Mbps• 350mW decode power

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7 to 15 hours of 3D video playback• 1080p60 h.264 MVC• Dual stream at 25Mbps each• 700mW decode power

8 hours of 3D video encode • 720p60 h.264 MVC• Dual stream at 25Mbps each• 700mW decode power

12 hours of 1080p video encode • 1080p30fps H.264 • Single stream at 20Mbps• 300mW encode power

i.MX 6Dual/ 6Quad

Page 31: Freescale i.mx golden presentation for blogger july 2011

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i.MX Family Product Positioning

<$5

Limited Multimedia

“Entry”Applications: portable medical, smart energy

>$20

Advanced Multimedia

“Balanced”Applications: home tablets, kiosks

“Premium”Applications: Advanced HMI, Aerospace & Defense

i.MX233

i.MX283

Increasing performance and/or integration

i.MX286

i.MX287

i.MX357

i.MX353

i.MX512

i.MX513

i.MX515 i.MX535i.MX537

i.MX257i.MX253

i.MX503i.MX508

31

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CPU Connectivity

Memory I/F

Display

Multimedia

Security

Memory

Timers

Sys Control

CPU Connectivity

Memory I/F

Display

Multimedia

Security

Memory

Timers

Sys Control

CPU Connectivity

Memory I/F

Display

Multimedia

Security

Memory

Timers

Sys Control

CPU Connectivity

Memory I/F

Display

Multimedia

Security

Memory

Timers

Sys Control

CPU Connectivity

Memory I/F

Display

Multimedia

Security

Memory

Timers

Sys Control

i.MX Platform Roadmaps

2009 2010 2011 2012

i.MX

App

licat

ions

Pro

cess

ors

CPU Connectivity

Memory I/F

Display

Multimedia

Security

Memory

Timers

Sys Control

i.MX515

CPU Connectivity

Memory I/F

Display

Multimedia

Security

Memory

Timers

Sys Control

i.MX535 / i.MX508

CPU Connectivity

Memory I/F

Display

Multimedia

Security

Memory

Timers

Sys Control

i.MX 6 Series

CPU Connectivity

Memory I/F

Display

Multimedia

Security

Memory

Timers

Sys Control

i.MX 7 Series

Mot

ion

Sen

sors

MMA8450Linear Accelerometer

3-axis Gyro Accelerometer & Gyroscope Combo

Oth

er

Sen

sors

RF

4CE

/Zig

bee

Net

wor

king

Pow

erM

gmt

MC13213 Zigbee802.15.4 Transceiver

MC1323xC Zigbee802.15.4 Transceiver Family

MPR121 CapacitiveTouch Sensor

MPL115 Barometer Horizon Altimeter

3-axis Magnetometer

Atlas AP-Lite PMICInt. power, charger & IF

Ripley or 3rd party PMICInt. power, charger & IF

Aud

io

SGTL 5000 Songbird or 3rd party

PMIC A1, 1 cell

PMIC A1, 2-4 cell

PMIC A1, 1 cell + audio

PMIC A1, 2-4 cell + advanced audio

Page 33: Freescale i.mx golden presentation for blogger july 2011

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