Tel +44 7809 301 300Email hello@zoebydesign.comWeb www.zoebydesign.com

Zoë Moncaster | Freelance Designer at ZoeByDesign Ltd

Freelance Designer at ZoeByDesign Ltd

2014 – Present

Not just another freelance designer. Throw me in the deep end and I’ll apply my 10 years’ experience in agency, corporate and charity sectors to answer the brief on time, to spec and with attention to detail. What’s my process? I’ll never start a brief without thoroughly understanding it first. I collaborate with clients and creative teams to develop new ideas or work on pre-existing concepts, then bring them to life across print and digital. Skilled in Adobe InDesign, Illustrator and Photoshop, I use my layout and typography skills alongside creativity and artworking to design quality branding, editorial layouts, event marketing, slide decks, mock-ups and much more. I like to team up with good humans who have a sense of humour whilst working hard to deliver kickass projects. Previous clients include:Amazon

› Print Press Advertising, Artworking, Keynote. › Delivered 300+ press ads across France and 100+ onsite graphics across amazon.fr and amazon.es for Prime Day, Black Friday, Cyber Monday and Last Minute Christmas deals.

Creative & Commercial › Producing Event Collateral: Programmes, invitations, large screen presentations and social media assets.

› Creative artworking, editorial design and layout, retouching and pre-press.

› Delivered programmes, online and social media assets for two festivals.Superunion

› Editorial layout, Creating Charts and Graphs, Typesetting. › Artworking, Retouching, PowerPoint. › Delivered four internal ‘playbooks’ ranging from 50 to 100+ pages for a large Telecoms supplier within tight deadlines.

Republik Advertising › Lead designer in a team designing and creating artwork for large scale product catalogues.

› Ensuring accuracy and consistency across the project within the time and cost constraints.

› Delivered, as a team, two product catalogues of 2,100 and 1,100 pages.Widex and Bloom Hearing Specialists

› Developing creative concepts and designs across digital and print for marketing teams.

› Product brochures, in-store POS, EDMs and signage. › Digital design support and marketing. › Ongoing development of digital design for CMS and social media.

Graphic and Digital Designer at Saville ConsultingAug 2011 – May 2014

› Producing marketing collateral, including brochures and large format printing.

› Designing and managing the delivery of e-newsletters. › Assisting in amending and updating company website. › Utilising and updating style guides, ensuring consistency of company brand identity and core values.

› Managing print production costs.

Volunteer Graphic Designer at Your Sanctuary

Sep 2010 – Sep 2013

› Providing branding guidance, newsletter design and marketing collateral for distribution across South East England.

› Designing for sensitive target audiences.

Freelance Graphic Designer at Klio + Inca Creative

Jan – July 2011

› Interpreting client briefs, providing branding, web design and print solutions. Creating new corporate identities.

› Responsible for layout and visual appearance of websites, ensuring that brand continuity is always maintained.

› Seeing a project through from concept designs through to final production.

CREATIVE SOFTWARE › Adobe InDesign, Illustrator, Photoshop, Acrobat Pro › Knowledge of Adobe Animate, After Effects, XD

OTHER SOFTWARE › Content Management Systems (e.g. WordPress, Sitecore, Sitefinity, etc.)

› Word, Powerpoint, Excel and Keynote › Knowledge of HTML and CSS

EDUCATION University for the Creative Arts, UK | 2007 – 2010BA (Hons) Graphic CommunicationIEPS Bruxelles, BE | 2004 – 2006Part-time studies, Graphic DesignEuropean School Brussels, BE | 1995 – 2002European Baccalaureate (EB)

Charlotte Gillis Client Services Director

at Creative & Commercial

“Zoë has become an important part of the team – both in terms of her skills and artistic talents, but also her attitude to her work. She goes above and beyond wherever possible. Nothing is ever just ‘a job’. Zoë always applies thought and creativity to achieve the best possible outcomes. She has covered a wide variety of design work from editorial to brochure layout to digital content and completed all to a perfect standard.”

Jenny Bennett Studio Manager

at Republik Advertising

“Zoë works efficiently and accurately and was an incredibly reliable member of the team, she showed huge knowledge and experience in all fields. Her organisational skills, positive attitude and desire to do her job to the very best of her ability were highly valued during a very busy, deadline driven time.”

Tel +44 7809 301 300Email hello@zoebydesign.comWeb www.zoebydesign.com

Zoë Moncaster | Freelance Designer at ZoeByDesign Ltd

www.zoebydesign.com

CREATIVE › Event Branding › Company Branding › Brochure Design › Creating Social Media and Web Assets › PowerPoint Design

PRINT › Brochures & Catalogues › Pop-up Banners › Direct Marketing › POS › Window Vinyls › Wholesale Advertising

DIGITAL › Digital Assets › Social Media Graphics › Email Campaigns › CMS › PDF Forms

ARTWORKING › Brochures & Catalogues › Retouching › Banners › Proof and Prepress › Optimising Digital Assets

SOFTWARE › Adobe InDesign › Adobe Illustrator › Adobe Photoshop › Adobe Acrobat Pro › Content Management Systems

› PowerPoint › Keynote › Knowledge of:

Adobe Animate, After Effects & Adobe XD

SKILLS SUMMARY

www.zoebydesign.com

CHARLOTTE GILLISCLIENT SERVICES DIRECTOR,CREATIVE & COMMERCIALZoë has been freelancing in a senior graphic design role at our agency for the last six months of 2018. Over this time she has become an important part of the team - both in terms of her skills and artistic talents, but also her attitude to her work. She goes above and beyond wherever possible. Nothing is ever just ‘a job’ - Zoë always applies thought and creativity to achieve the best possible outcomes.

JENNY BENNETT STUDIO MANAGER, REPUBLIK ADVERTISING Zoë works efficiently and accurately and was an incredibly reliable member of the team, she showed huge knowledge and experience in all fields. Her organisational skills, positive attitude and desire to do her job to the very best of her ability were highly valued during a very busy, deadline driven time. If I could have convinced Zoë to stay in New Zealand, I would have offered her a full time position with Republik Communications. She would be a huge asset wherever she works.

MELISSA CHANDLERMARKETING MANAGER, BLOOM HEARINGZoë excelled in her role as our sole Graphic and Digital designer, both from a technical knowledge and team harmony perspective. She shows great initiative, integrity, independence and emotional intelligence in her approach to her work and her colleagues. She is a pleasure to work with and I would re- hire Zoë without a second thought.

JAMES HOLLINGSWORTHHEAD OF MARKETING, SAVILLE ASSESSMENTZoë is an absolute pleasure to work with: As well as her gift for design, her conscientious nature and calm approach always ensure that projects are of a high standard and delivered on time via an efficient and smooth process.

JEANNETTE ALSINGDIGITAL MARKETING SPECIALIST, WIDEXIt is an absolute pleasure to work with Zoë. She has a flair for the digital environment, very fast at understanding new stuff, very flexible and has a positive can-do attitude towards her work. Zoë has been working with the graphical design for our website as well as a web editor and has excelled at this job.

MORE REFERENCES AVAILABLE ONLINE:

www.linkedin.com/in/zoemoncaster

THEY SAID WHAT?

BOOK FESTIVALPROGRAMME

Jewish Book Week is an annual event showcasing eighty-plus events. Using the existing ‘splash’ concept, I designed the 52-page A5 programme detailing event descriptions, timings and FAQ festival information in an easy-to-digest layout including a quick view of all events.

Client: Creative & Commercial, London

BOOK FESTIVALSOCIAL MEDIA

Client: Creative & Commercial, London

Alongside the festival programme, I designed a suite of social media graphics including branded profile and cover images for the client's Twitter, Facebook and Instagram accounts, followed by a set of graphics t be used for social media posts across the three platforms.

PHOTOBOOKDESIGN

March of the Living is an educational journey in Poland that brings people from all over the world on marching to the largest WWII concentration camp complex. This first edition was created recounting survivors' and participants' stories. Created layout and design through to print setup.

Client: Creative & Commercial, London

PHOTOBOOKDESIGN

Client: Creative & Commercial, London

PHOTOBOOKDESIGN

Client: Creative & Commercial, London

FILM FESTIVALPROGRAMME

Taking the ‘FOMO CURE’ concept and colour palette created for the UK Jewish Film Festival, I designed an 88-page bold programme, which could be at times very content heavy, but maintaining a smooth flow for the readers to be inspired by each and every film bio. With many last minute copy changes, attention to detail was essential in delivering this project.

Client: Creative & Commercial, London

FILM FESTIVALSOCIAL MEDIA

To complement the print materials, a festival Toolkit was created to be used by the client for social media, cinema screens and web banners. These included master templates in InDesign and Photoshop.

Client: Creative & Commercial, London

FILM FESTIVALLONDON UNDERGROUND

Client: Creative & Commercial, London

The highlight of this project was seeing the UKJF festival poster I’d created at high-traffic underground tube stations across London such as King’s Cross and Euston.

Client: Republik Advertising

EDITORIALCATALOGUE ARTWORKING

Lead designer in a team designing and creating artwork for large scale product catalogues.Delivered two product catalogues of 2,100 and 1,100 pages.

EDITORIALCATALOGUE ARTWORKING

Below is a snapshot of page content across the catalogues. On top of product pages, we also needed to design branded adverts as well as technical diagrams illustrating product uses.

Client: Republik Advertising

EDITORIALMAGAZINE

The charity Chai Cancer Care publish an annual magazine with articles on the latest cancer research and development, fundraising events and interview with cancer survivors. Having worked with the chairman at Chai previously, they entrusted me in designing the magazine cover to cover.

Client: Creative & Commercial, London

SLIDE DECKS

Adults should aim to be active DAILY

Physical Activity Guidelines for Adults

Per Week

2½ hoursModerate intensity

75 minutesVigorous intensity

or Undertaking physicalactivity improvesmuscle strength

Physical Activity Guidelines for Adults

Minimise the amount of time spent being sedentary (sitting) for extended periods. Individual physical and mental capabilities should be considered when interpreting the guidelines.

Physical Activity Guidelines for Adults

SLIDE DECKS

Benefits?

Physical Activity Guidelines for Adults

Moderate intensity physical activities will cause adults to get warmer and breathe harder and their hearts to beat faster, but they should still be able to carry on

a conversation.

Physical Activity Guidelines for Adults

How to keep FIT?

Brisk walking Cycling

Examples include: IMPROVESelf-esteem,

Perform Everyday Tasks with Ease.

Physical Activity Guidelines for Adults

SLIDE DECKS

Client: Oxfam

PRO BONOMARKETING

Work is created on an ad-hoc basis to help a Bristol Oxfam store with non-generic & location-specific marketing materials. One of the volunteer recruitment flyers was particularly successful, so I created an editable PDF which could be used by other stores for localisation.

Client: EcoSwap

PRO BONOBRANDING

With the aim of helping a start-up charity, I found EcoSwap, who had an idea to enable a local community in Southern England to reduce plastic and textile waste. I wanted to take the variety of colour in plastic waste and turn it around into a positive, creating a bright colour palette with humanist type to create a logo that encompasses community and recycling.

Client: Small French Bar

BRANDING Small French Bar needed branding for their grand opening. I designed their logo and branding including menus and business cards using geometric shapes alongside a rustic deep red & burgundy colour palette.

Client: Small French Bar

BRANDING From outdoor signage, branded glasses and a custom made rusted metal wall installation, the brand stands out from neighbouring eateries, setting itself up as the place to be for eating and drinking all things French.

I AM ZOË MONCASTER, FREELANCE CREATIVE DESIGNER.

CALL ME 07809 301 300

SAY HI hello@zoebydesign.comVISIT www.zoebydesign.com

www.zoebydesign.com

THANK YOU FOR YOUR TIME.