Sales Strategies for Freelance Business Journalists: Day Three
Freelance Business Talk
70
Animation Business Basics or Notes from The Freelance Life
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A brief talk on doing ronin in the animation business.
Transcript of Freelance Business Talk
Animation Business Basicsor
Notes from The Freelance Life
Animation Business Basicsor
Notes from The (Independant Contractor) Life
paladinfree agent
condottiereronin
solo actmercenary
“No one’s job is secure. Some freelancers contend they're safer working for themselves rather than
depending on one employer. If one client disappears, freelancers can fall back on several
others.” Qtd. Daniel Pink,
Welcome to the Age of the FreelancerGary M. Stern
November 27, 2012Fortune.com
read/thinkabout
business
It’s not that hard,but it’s constant.
It’s Show BUSINESSnot
Show ART
Think of yourself as a business personnot just as an artist.
PROFESSIONAL / Entrepreneur / SBO
Business Structure Taxes
ContractsFinding WorkRembrandt
Business Structure
Sole ProprietorPartnership
Incorporation
Business Structure
Sole Proprietor
Business Structure
Partnership
Business Structure
Partnership
Business Structure
Partnership
Business Structure
Incorporation
Business Structure
**DISCLAIMER**
Sole Proprietor
Register a nameCurrent Account
HST #CAVCO#
Business Structure
Sole Proprietor
TAXES
Pre Payor save to pay at least
20%
TAXES
TAXES
CCRAAudit
TAXES
PaperworkREAD tax prep articlesListen to the budgets
Get an accountant
TAXES
self-employment expensesmust be documented
TAXESDeductions or Write offs
Not Free MoneyYou have spend it
to write a portion off of next yearʼs taxes
Why I bought an iPad on December 31
TAXESDeductions or Write offs
Business Expenses100%
SuppliesWebsite creation
Business stationaryComputer software
Convention expenses (2 per year)Travel for work
Entertainment (%)Student loan interest
Business Expenses
Capital Assets CCA
capital cost allowance30% per year
(Hardware, monitors, Cintiqs, tablets,scanners, printers, cars, etc.)
Home Based Business Expenses%
RentMortgage
Mortgage interestHome/Apartment Insurance
Power/Hydro BillsGas Bills
Property Tax AssessmentWater/Sewer Bills
lossagainstincome
Financial Literacy
You need a plan to deal with your debt.
aka:Deal memo
Purchase Order/POProduction Agreement
etc.
CONTRACTS
The Going Rate:
20 bucksan hour
benefits after 6 months.
CONTRACTS
For production companies,little negotiation in price.
Where did you pay last yearʼs taxes?
CONTRACTS
Uneducated clients
Your job is to educate themthrough your deal memo.
CONTRACTS
How long will it take to do the work?
What’s their deadline?
Is it enough?
Know thy timeCONTRACTS
Build deadlines into the schedule
Link payments to these stages
e.g.: 1/3 to start, 1/3 roughs,1/3 finalDUE ON DELIVERY
CONTRACTSKnow thy time
Your monthly expenses X 3 = your price
CONTRACTSKnow thy time
Define these in your deal memo.
Further use of your work should mean more money for you.
BARTER/get something else if moneyʼs tight
CONTRACTSKnow thy RIGHTS
CONTRACTSKnow thy RIGHTS
“Copyright protection is at the heart of our sustanance as graphic artists. Keeping current and informed on copyright issues enables artists to sell and clients to purchase, only the rights necessary for their specific
needs. Copyright knowledge makes for better contracts, fewer misunderstandings, and better business
experiences for all.” Hayden S. Adams, President Graphic Artists Guild.
After you finish the job,
INVOICE for it.
Put terms on it.
CONTRACTS
You have to be able to walk awayif the client wants more
than you are willing to give.
CONTRACTS“Ya gotta be ready to die.”
Know when to hold ‘em and when to fold ‘em.
Look at examples fromgraphic design or illustration business sites
and adapt them.
CONTRACTS
CONNECTIONS
Finding Work
Animation is a team sport
Learn from your peers
Finding Work
Share information
Finding Work
Don’t look for a JOB
Find Clients
strategic vs. tacticallong term vs. short term
Finding Work
Forget the blogBuild a website
presentation is everything.
Finding Work
Find your niche
then market the hell out of it
NEVER compete on price alone
Finding Work
Know How Business Runs
how accounting departments workhow shows are bought and sold
who selects freelancers
Finding Work
“Luck affects everything. Let your hook always be cast.In the stream where you least expect it,there will be fish.”
Ovid
Finding Work
GOOD work vs. good work
Finding Work
How to get a job at Pixar?
Finding Work
How to get a job at Pixar?
Have them call you.
Finding Work
read/thinkabout
business
Read Emerson’s“Self Reliance”
“The reward of a thing well done, is to have done it.”
“Skill to do comes of doing.”
It’s not that hardbut it’s constant.
Faith will be rewardedperseverance
“Courage is being scared to death,but saddling up anyway.”
John Wayne
zen
?
